Sinulingga, Edy Kalme Haganta, President University, Indonesia
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Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5 No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis - Articles
THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND
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