Perwitasari, Dwi Atmi, Universitas Kristen Satya Wacana, Indonesia
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Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 4 No. 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis - Articles
PRODUCT PLACEMENT ON KOREAN DRAMA AS AN EFFECTIVE TOOL FOR BRAND POSITIONING (CASE STUDY: LANEIGE)
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