MODEL MANAJEMEN DESAIN UNTUK INDUSTRI FURNITUR DI JEPARA
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Abstract
Industri furnitur di Indonesia, khususnya di Jepara, telah menjadi pilar penting dalam ekonomi nasional dengan kontribusi signifikan terhadap ekspor. Meski terkenal dengan seni ukir tradisionalnya, industri furnitur Jepara menghadapi tantangan adaptasi desain untuk memenuhi kebutuhan pasar global yang dinamis. Penelitian ini mengeksplorasi potensi manajemen desain sebagai strategi untuk meningkatkan daya saing dan inovasi produk di tengah perubahan tren pasar dan tantangan global. Dengan pendekatan kualitatif dan studi kasus, penelitian ini mengidentifikasi bahwa desain dan manajemen strategis dapat diintegrasikan untuk menciptakan nilai tambah dan keunggulan kompetitif. Melalui analisis terhadap literatur terkait dan observasi industri, tujuan dari penelitian ini mengembangkan model manajemen desain yang dapat diterapkan pada industri furnitur di Jepara. Model ini melibatkan kolaborasi keilmuan manajemen dan desain serta industri furnitur di Jepara untuk menghasilkan produk yang tidak hanya inovatif dan berdaya saing serta berdaya saing, selain itu juga mempertahankan identitas budaya lokal. Kesimpulan dari penelitian ini menunjukkan bahwa pemahaman yang lebih dalam tentang manajemen desain dan pelatihan terkait dapat membantu para pemangku kepentingan di Jepara untuk mengatasi tantangan industri dan memanfaatkan peluang pasar global. Penelitian ini memberikan saran untuk peningkatan edukasi dan kerjasama antara pemerintah, industri, dan lembaga desain untuk mendukung keberlanjutan dan pertumbuhan industri furnitur di Jepara.
The furniture industry in Indonesia, in Jepara, has become an important pillar in the national economy with a significant contribution to exports. Despite being famous for its traditional engraving art, the Japanese furniture industry faces the challenge of adapting design to meet the demands of a dynamic global market. The research explores the potential of design management as a strategy to enhance product competitiveness and innovation amid changing market trends and global challenges. With a qualitative approach and case studies, this research identifies that strategic design and management can be integrated to create added value and competitive advantage. Through the analysis of related literature and industry observations, the objective of this research is to develop a design management model that can be applied to the furniture industry in Jepara. This model involves the collaboration of management and design sciences as well as furniture industries at Jepara to produce products that are not only innovative and competitive and competitiveness, but also preserve the local cultural identity. The conclusions of this study suggest that a deeper understanding of design management and related training can help stakeholders in Jepara to overcome industry challenges and take advantage of global market opportunities. The research provides suggestions for improved education and cooperation between government, industry, and design agencies to support the sustainability and growth of the furniture industry in Jepara.
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