KINERJA USAHA UMK MELALUI DUKUNGAN KELUARGA, AKSES FINANSIAL DAN INOVASI PRODUK

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Ida Puspitowati
Carunia Mulya Firdausy
Sarwo Edy Handoyo

Abstract

Kinerja usaha merupakan ukuran keberhasilan dari suatu kegiatan usaha. UMK sebagai bagian dari UMKM dengan kontribusi yang cukupberperan terhadap perekonomian di Indonesia terhadap pendapatan dan penyerapan tenaga kerja.  Penelitian ini bertujuan untuk menyelidiki pengaruh dari dukungan keluarga, akses finansial dan inovasi produk terhadap kinerja usaha UMK. Dalam penelitian ini digunakan pendekatan kuantitatif dengan metode cross section, dengan pengambilan sampel secara purposive sampling pada UMK perempuan sektor makanan dan minuman di Kabupaten Belitung. Pengumpulan data dilakukan melalui Google Form, dan diperoleh 86 kuesioner yang terisi lengkap dan memenuhi syarat. Partial Least Square-Structural Equation Modelling (PLS-SEM) digunakan sebagai alat analisis dalam penelitian ini, dan SmartPLS v.4.0 digunakan dalam pengolahan data.  Pengujian validitas dan reliabilitas dari semua variabel diperoleh hasil dimana semua variabel valid dan reliabel. Dari hasil pengujian diperoleh hasil path coefficient variabel akses finansial dan inovasi produk berpengaruh positif dan signifikan, sementara dukungan keluarga berpengaruh positif namun tidak signifikan terhadap kinerja UMK perempuan sektor makanan dan minuman di Kabupaten Belitung. Dari hasil penelitian ini diharapkan dapat menjadi masukan bagi pemerintah setempat khususnya berkaitan dengan UMK untuk terus berupaya meningkatkan inovasi produk, mempermudah akses keuangan bagi pelaku usaha UMK, sehingga melalui inovasi produk, sebagai kunci dalam kegiatan kewirausahaan, akses finansial yang diperlukan, dalam pengembangan usaha, dapat meningkatkan kinerja usaha UMK serta pertumbuhannya.


 


Business performance is a measure of the success of a business activity. MSEs as part of MSMEs have a significant contribution to the Indonesian economy in terms of income and employment. This research aims to investigate the influence of family support, financial access and product innovation on MSE business performance. In this research, a quantitative approach was used using the cross-section method, with purposive sampling of female MSEs in the food and beverage sector in Belitung Regency. Data collection was carried out via Google Form, and 86 questionnaires were obtained that were completely filled out and met the requirements. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used as an analysis tool in this research, and SmartPLS v.4.0 was used in data processing. Testing the validity and reliability of all variables obtained results where all variables were valid and reliable. From the test results, it was found that the path coefficient results for the variables financial access and product innovation had a positive and significant effect, while family support had a positive but not significant effect on the performance of female MSEs in the food and beverage sector in Belitung Regency. It is hoped that the results of this research can provide input for local governments, especially those related to MSEs, to continue to strive to increase product innovation, facilitate access to finance for MSE business actors, so that through product innovation, it is a key in entrepreneurial activities, access to the necessary finance, in business development, can improve MSE business performance and growth.

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