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FROM SCREENS TO MINDS: BRAND RECALL’S EFFECT ON VIRTUAL INFLUENCER INSTAGRAM CONTENT
DOI : 10.24912/ijaeb.v2i4.776-786
Angely Olivia Putri
,
Cokki Cokki
page 776-786
Abstract : 93
|
PDF : 112
DOI : 10.24912/ijaeb.v2i4.776-786
DIGITAL MARKETING AND MARKET ENTRY AGILITY ON THE MARKETING PERFORMANCE OF PONTIANAK CULINARY MSMES
DOI : 10.24912/ijaeb.v2i1.3088-3094
Ariadi Ariadi
,
Mahlia Muis
,
Cokki Cokki
page 3088-3094
Abstract : 232
|
PDF : 260
DOI : 10.24912/ijaeb.v2i1.3088-3094
PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL
DOI : 10.24912/ijaeb.v3i1.367-374
Cokki Cokki
,
Angely Olivia Putri
,
Fransisca Tiffany
,
Santrista Wijaya
,
Yenny Natalya
page 367-374
Abstract : 91
|
PDF : 124
DOI : 10.24912/ijaeb.v3i1.367-374
MAYBELLINE PURCHASE INTENTION: THE INTERPLAY OF INFLUENCER MARKETING, BRAND IMAGE, AND ELECTRONIC WORD OF MOUTH
DOI : 10.24912/ijaeb.v1i4.2559-2568
Petrisia Blegur
,
Cokki Cokki
page 2559-2568
Abstract : 654
|
PDF : 705
DOI : 10.24912/ijaeb.v1i4.2559-2568
THE INFLUENCE OF PRODUCT PLACEMENT ON VIRTUAL INFLUENCER: ANALYSIS OF AUDIENCE ATTITUDES
DOI : 10.24912/ijaeb.v3i1.333-345
Yenny Natalya
,
Cokki Cokki
page 333-345
Abstract : 165
|
PDF : 171
DOI : 10.24912/ijaeb.v3i1.333-345
THE IDENTIFICATION OF PURCHASE INTENTION AMONG IPHONE CUSTOMERS IN DEPOK VIEWED FROM EWOM, BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, AND BRAND PREFERENCE
DOI : 10.24912/ijaeb.v1i4.2354-2367
Tommy Setiawan Ruslim
,
Nova Nova
,
Dyah Erny Herwindiati
,
Cokki Cokki
page 2354-2367
Abstract : 660
|
PDF : 675
DOI : 10.24912/ijaeb.v1i4.2354-2367
ENHANCING BRAND SALIENCE THROUGH PRODUCT PLACEMENT ON VIRTUAL INFLUENCER’S INSTAGRAM
DOI : 10.24912/ijaeb.v3i1.321-332
Santrista Wijaya
,
Cokki Cokki
page 321-332
Abstract : 89
|
PDF : 140
DOI : 10.24912/ijaeb.v3i1.321-332
FACTORS INFLUENCING CUSTOMER LOYALTY TOWARD MIXUE ICE CREAM AND TEA SHOP IN JAKARTA
DOI : 10.24912/ijaeb.v1i3.1669-1680
Jacky Sona Putra
,
Cokki Cokki
page 1669-1680
Abstract : 291
|
PDF : 417
DOI : 10.24912/ijaeb.v1i3.1669-1680
THEY’RE HEALTHY, THEY’RE SUSTAINABLE ALTERNATIVE FOOD SOURCES. WHY DON’T MALAYSIANS AND INDONESIANS EAT MORE BUGS?
DOI : 10.24912/ijaeb.v3i1.83-94
Phuah Kit Teng
,
Cokki Cokki
,
Ow Mun Waei
,
Khoong Tai Wai
page 83-94
Abstract : 123
|
PDF : 100
DOI : 10.24912/ijaeb.v3i1.83-94
THE EFFECT OF BRAND PROMINENCE AND MUSIC INVOLVEMENT ON BRAND RECALL IN MUSIC VIDEO
DOI : 10.24912/ijaeb.v1i2.576-585
Irenia Binardi Wijaya
,
Cokki Cokki
page 576-585
Abstract : 215
|
PDF : 336
DOI : 10.24912/ijaeb.v1i2.576-585
THE INFLUENCE OF PRODUCT PLACEMENT BY VIRTUAL INFLUENCERS ON INSTAGRAM ON AUDIENCE ATTITUDE
DOI : 10.24912/ijaeb.v2i4.929-942
Fransisca Tiffany
,
Cokki Cokki
page 929-942
Abstract : 132
|
PDF : 155
DOI : 10.24912/ijaeb.v2i4.929-942
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