PENGARUH PENDIDIKAN KEWIRAUSAHAAN, NORMA SUBJEKTIF, KONTROL DIRI TERHADAP INTENSI BERWIRAUSAHA DIMEDIASI SIKAP
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Abstract
Tujuan penelitian ini adalah untuk mengetahui pengaruh pendidikan kewirausahaan, norma subjektif dan kontrol diri yang memengaruhi sikap terhadap kewirausahaan dan intensi berwirausaha pada mahasiswa yang berkuliah pada universitas di Jakarta. Penelitian ini menggunakan Theory of Planned Behavior sebagai grand theory. Pengumpulan data yang dilakukan pada penelitian ini menggunakan kuesioner berskala Likert yang disebarkan kepada responden-responden yang sesuai kriteria penelitian. Kuesioner dibuat di google form dan disebarkan kepada responden melalui grup whatsapp mahasiswa dalam bentuk link. Diketahui dari 113 responden yang mengisi kuesioner, hanya 100 yang menjadi responden valid. Teknik analisis data yang digunakan adalah metode PLS-SEM dengan alat analisis data SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan, norma subjektif, dan kontrol diri masing-masing berpengaruh positif dan signifikan terhadap sikap terhadap kewirausahaan, maupun terhadap intensi berwirausaha. Selain itu, sikap terhadap kewirausahaan juga berpengaruh positif dan signifikan terhadap intensi berwirausaha. Kemudian, sikap terhadap kewirausahaan memediasi secara parsial, positif dan signifikan pada pengaruh pendidikan kewirausahaan, norma subjektif, dan kontrol diri masing-masing terhadap intensi berwirausaha pada mahasiswa yang berkuliah pada universitas di Jakarta.
The aim of this study is to examine the impact of entrepreneurial education, subjective norms, and self-control on attitudes toward entrepreneurship and entrepreneurial intention among students enrolled at universities in Jakarta. This research uses the Theory of Planned Behavior as the grand theory. Data collection in this study was conducted using a Likert-scale questionnaire distributed to respondents who met the research criteria. The questionnaire was created on google forms and shared with respondents via a WhatsApp’s student group in form of link. For the 113 respondents who filled out the questionnaire, 100 were considered valid. The data analysis technique used was PLS-SEM with the SmartPLS version 4.0 analysis tool. The results of the study indicate that entrepreneurial education, subjective norms, and self-control each have a positive and significant effect on attitudes toward entrepreneurship as well as on entrepreneurial intention. Furthermore, attitudes toward entrepreneurship also have a positive and significant effect on entrepreneurial intention. Additionally, attitudes toward entrepreneurship partially, positively, and significantly mediate the effects of entrepreneurial education, subjective norms, and self-control on entrepreneurial intention among students at universities in Jakarta.
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