Moderasi Intensitas Persaingan terhadap Faktor Penentu Kinerja Usaha Mikro Kecil dan Menengah
Article Sidebar
Read Counter : 48
Download : 51
Main Article Content
Abstract
Tujuan penelitian ini untuk menguji dan menganalisis secara empiris pengaruh orientasi strategis yaitu orientasi pasar, orientasi pembelajaran, dan orientasi kewirausahan terhadap kinerja usaha, dengan menggunakan intensitas persaingan sebagai variabel moderasi terhadap orientasi strategis tersebut terhadap kinerja usaha. Populasi dalam penelitian ini adalah UMKM bidang kuliner yang berlokasi di Jakarta. Sampel dalam penelitian ini berjumlah 103 responden, yang diperoleh menggunakan teknik purposive sampling. Sumber data diperoleh dari kuesioner yang disebarkan kepada responden dengan menggunakan google form. Teknik pengolahan dan analisis data menggunakan software Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan program SmartPLS 4.0. Hasil penelitian diperoleh hasil pengaruh positif dan signifikan orientasi pasar, orientasi pembelajaran, dan orientasi kewirausahaan terhadap kinerja UMKM bidang kuliner di Kota Jakarta. Selain itu, peran intensitas persaingan sebagai variabel moderasi mampu memperkuat pengaruh positif signifikan orientasi pasar, orientasi pembelajaran, dan orientasi kewirausahaan terhadap kinerja UMKM bidang kuliner di Jakarta.
The purpose of this research is to empirically test and analyze the influence of strategic orientations, namely market orientation, learning orientation, and entrepreneurial orientation on business performance, using competitive intensity as a moderating variable to strengthen the impact of these strategic orientations on business performance. The population in this study consists of culinary MSMEs located in Jakarta. The sample in this study consisted of 103 respondents, which was selected by using purposive sampling technique. The data source was obtained from questionnaires distributed to respondents using Google Forms. The data processing and analysis techniques used the Structural Equation Modeling-Partial Least Square (SEM-PLS) software with the SmartPLS 4.0 program. The findings of this study revealed that there is a significant and positive influence between market orientation, learning orientation, and entrepreneurial orientation on the performance of MSMEs in the culinary sector in Jakarta. In addition, the role of competition intensity as a moderating variable is able to strengthen the significant positive effect of market orientation, learning orientation, and entrepreneurial orientation on the performance of culinary MSMEs in Jakarta.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Muara Ilmu Ekonomi dan Bisnis Creative Commons Attribution-ShareAlike 4.0 International License.,/p>
References
Amadasun, D. O. E., & Mutezo, A. T. (2022). Effect of market-driven strategies on the competitive growth of SMEs in Lesotho. Journal of Innovation and Entrepreneurship, 11, 1–17. https://doi.org/10.1186/s13731-022-00217-4
Anggraini, N. P. N., Rustiarini, N. W., & Satwam, I. K. S. B. (2022). Optimalisasi pemasaran digital berbasis media sosial untuk meningkatkan penjualan UMKM. Jurnal Masyarakat Mandiri, 6(6), 4888-4896. https://doi.org/10.31764/jmm.v6i6.11216
Damarjati, M. N., & Sutianingsih. (2023). Peran strategi bisnis memediasi orientasi pembelajaran, kemampuan manajemen dan dampak work from home pada kinerja perusahaan. Probank: Jurnal Ekonomi dan Perbankan, 8(1), 85-95. https://doi.org/10.36587/probank.v8i1.1476
Dedy, N. M., & Soelaiman, L. (2023). Pengaruh orientasi pasar dan bauran pemasaran terhadap keunggulan bersaing usaha olahan pala di Kota Ternate. Jurnal Ekonomi Pertanian dan Agribisnis, 7(4), 1496-1506. https://doi.org/10.21776/ub.jepa.2023.007.04.26
Gajere, Feranita, Viana, N., & Setiawan, H. A. (2023). Peran Keunggulan Bersaing dalam Memediasi Dampak Orientasi Kewirausahaan Terhadap Kinerja UMKM. https://doi.org/10.37849/midi.v18i1.110
Garg, P., Gupta, B., Dzever, S., Sivarajah, U., & Kumar, V. (2020). Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2020.102069
Hartato, F., & Handoyo, S. E. (2021). Pengaruh orientasi kewirausahaan, orientasi pasar dan strategi bisnis terhadap kinerja bisnis kuliner. Jurnal Manajerial dan Kewirausahaan, 3(4), 980-988. https://doi.org/10.24912/jmk.v3i4.13471
Hendrawan, A., & Wijaya, A. (2020). Pengaruh dimensi orientasi kewirausahaan dan jaringan usaha terhadap kinerja usaha UKM di Jakarta Barat. Jurnal Manajerial dan Kewirausahaan, 2(3), 577-586. https://doi.org/10.24912/jmk.v2i3.9569
Ikhwani, M., Anditya, F., Aditama, B., & Hidayat, T. (2022). Strategi Bisnis dan Kinerja Manajerial UKM di Cikarang: Peran Komitmen Organisasi sebagai Pemediasi. Ekomabis: Jurnal Ekonomi Manajemen Bisnis, 2(3), 15–30. https://doi.org/10.37366/ekomabis.v2i01.146
Khan, H., & Khan, Z. (2021). The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive intensity. International Business Review, 30(6), 101860.
Khan, I., & Bashir, T. (2020). Market orientation, social entrepreneurial orientation, and organizational performance: The mediating role of learning orientation. Iranian Journal of Management Studies, 13(4), 673–703. https://doi.org/10.22059/IJMS.2020.289467.673800
Kura, K. M., Abubakar, R. A., & Salleh, N. M. (2020). Entrepreneurial Orientation, Total Quality Management, Competitive Intensity, and Performance of SMEs: A Resource-Based Approach. Journal of Environmental Treatment Techniques, 8(1), 61–72.
Lorensa, E., & Hidayah, N. (2022). Pengaruh inovasi produk, orientasi pasar dan media sosial terhadap kinerja UMKM fashion. Jurnal Manajerial dan Kewirausahaan, 4(3), 738-748. https://doi.org/10.24912/jmk.v4i3.19768
Ludiya, E., & Kurniawan, A. (2020). Pengaruh Kompetensi Kewirausahaan dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada UMKM Bidang Fashion di Kota Cimahi. Jurnal Ilmu Manajemen Dan Bisnis, 142–154. https://doi.org/10.17509/jimb.v11i2.28507
Mulyono, A., Jawad, A. A., & Purwanto, Y. (2021). Pengabdian Kepada Masyarakat Pembinaan Strategis Peningkatan Daya Saing Usaha Mikro Kecil Menengah (UMKM) Dalam Menghadapi Persaingan Global. Jurnal LOKABMAS Kreatif, 2(2), 10–20. https://doi.org/10.32493/jlkklkk.v2i2.p10-20.11609
Nwachukwu, C., & Vu, H. M. (2022). Service innovation, marketing innovation and customer satisfaction: Moderating role of competitive intensity. https://doi.org/10.1177/21582440221082146
Putri, Y. D., & Ie, M. (2020). Pengaruh orientasi kewirausahaan, lingkungan dan media sosial terhadap kinerja usaha UMKM di Jakarta. Jurnal Manajerial dan Kewirausahaan, 2(4), 1106-1114. https://doi.org/10.24912/jmk.v2i4.9896
Riyoko, S. (2022). Peran Orientasi Kewirausahaan dan Orientasi Pembelajaran dalam Meningkatkan Kinerja Bisnis UKM Jawa Tengah. Asian Journal of Innovation and Entrepreneurship, 6(2). https://doi.org/10.20885/ajie.vol6.iss2.art2
Roscoe, J. T. (1975). Fundamental Research Statistics for the Behavioral Sciences. Holt, Rinehart and Winston, New York.
Sampaio, C. A. F., Hernández-Mogollón, J. M., & Rodrigues, R. G. (2019). Assessing The Relationship Between Market Orientation And Business Performance In The Hotel Industry The Mediating Role Of Service Quality. Journal of Knowledge Management, 23(4), 644–663. https://doi.org/10.1108/JKM-08-2017-0363
Sekaran, U. & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach Seventh Edition. United Kingdom: Wiley
Sondra, T. C., Oey, D., & Widjaja, H. (2021). Pengaruh orientasi pasar, orientasi kewirausahaan dan inovasi terhadap kinerja usaha UKM bidang konveksi di Jakarta Barat. Jurnal Manajerial dan Kewirausahaan, 3(2), 500-510. https://doi.org/10.24912/jmk.v3i2.11897
Sowang, S. K., & Hidayah, N. (2023). Pengaruh pembelajaran organisasi dan orientasi kewirausahaan terhadap kinerja UMKM kuliner. Jurnal Manajerial dan Kewirausahaan, 5(3), 752-760. https://doi.org/10.24912/jmk.v5i3.25428
Sudiarta, I. P. L. E., Kirya, I. K., & Cipta, W. (2015). Analisis faktor-faktor yang mempengaruhi kinerja Usaha Mikro Kecil Dan Menengah (UMKM) di Kabupaten Bangli. E-Journal Bisma Universitas Pendidikan Ganesha, 2(1), 17–28.
Sudirman, A., Halim, F., Nainggolan, A. B., Butarbutar, N., & Sherly, S. (2021). Meninjau Hubungan Antara Penggunaan Media Sosial dan Orientasi Pasar Terhadap Kinerja Bisnis Sektor UMKM.
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Sutopo (ed.); 2nd ed.). CV. Alfabeta.
Walumweya, M., & Phiri, J. (2022). Adopt Effective Competitive Strategies in Response to Environmental Challenges for National Public Broadcasting Corporation in Developing Countries: A Participatory Approach. Journal of Business and Management, 10, 175–191. https://doi.org/10.4236/ojbm.2022.101011
Zhang, H., Wang, Y., & Song, M. (2020). Does competitive intensity moderate the relationships between sustainable capabilities and sustainable organizational performance in new ventures? Sustainability. 4(12), 1–20. https://doi.org/10.3390/su12010253