Pengaruh Citra Destinasi Dan Perceived Value Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan
Main Article Content
Abstract
This study aims to determine how a positive influence from destination image and perceived value on tourist loyalty through tourist satisfaction as a mediation variable. The research method used in this research is by questionnaire method. The number of respondents taken for research is 100 people. The analytical method used is the t-test, determination coefficient, purposive sampling, multiple regression analysis and mediation analysis. From the result of research show that destination image and perceived value have positive effect to tourist satisfaction. Tourist satisfaction, destination image and perceived value have positive effect to tourist loyalty. There is positive effect from destination image and perceived value on tourist loyalty through tourist satisfaction as a mediation variable.
Tujuan dari penelitian ini adalah untuk menguji pengaruh positif dari citra destinasi dan perceived value terhadap loyalitas wisatawan melalui kepuasan wisatawan sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini adalah dengan melakukan penyebaran kuesioner. Jumlah responden yang didapat adalah 100 responden. Metode analisis yang digunakan adalah uji t, koefisien determinasi, purposive sampling, analisis regresi berganda dan analisis mediasi. Hasil penelitian ini menunjukkan bahwa citra destinasi dan perceived value memiliki pengaruh positif terhadap kepuasan wisatawan. Kepuasan wisatawan, citra destinasi dan perceived value memiliki pengaruh positif terhadap loyalitas wisatawan. Terdapat pengaruh positif dari citra destinasi dan perceived value terhadap loyalitas wisatawan melalui kepuasan wisatawan sebagai mediasi.
Article Details
This work is licensed under a Jurnal Muara Ilmu Ekonomi dan Bisnis Creative Commons Attribution-ShareAlike 4.0 International License.,/p>
References
Akroush, M. N., Jraisat, L. E., Kurdieh, D. J., & Qatu, L. T. (2016). Tourism service quality and
destination loyalty–the mediating role of destination image from international tourists’
perspectives. Tourism Review, 71(1), 18-44.
Allameh, S. M., Khazaei Pool, J., Jaberi, A., Salehzadeh, R., & Asadi, H. (2015). Factors
influencing sport tourists’ revisit intentions: The role and effect of destination image,
perceived quality, perceived value and satisfaction. Asia Pacific Journal of Marketing
and Logistics, 27(2), 191-207.
Aritonang, R. Lerbin, R. (2007). Teori dan Praktik Riset Pemasaran. Bogor: Ghalia Indonesia
Assaker, G., Hallak, R., Assaf, A. G., & Assad, T. (2015). Validating a structural model of
destination image, satisfaction, and loyalty across gender and age: Multigroup analysis
with PLS-SEM. Tourism Analysis, 20(6), 577-591.
Chiu, W., Zeng, S., & Cheng, P. S. T. (2016). The influence of destination image and tourist
satisfaction on tourist loyalty: a case study of Chinese tourists in Korea. International
Journal of Culture, Tourism and Hospitality Research, 10(2), 223-234.
Han, H., Meng, B., & Kim, W. (2017). Bike-traveling as a growing phenomenon: Role of
attributes, value, satisfaction, desire, and gender in developing loyalty. Tourism
management, 59, 91-103.
Hayes, A. F. (2012). PROCESS: A versatile computational tool for observed variable mediation,
moderation, and conditional process modeling.
Jin, N. P., Lee, S., & Lee, H. (2015). The effect of experience quality on perceived value,
satisfaction, image and behavioral intention of water park patrons: New versus repeat
visitors. International Journal of Tourism Research, 17(1), 82-95.
Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles
influence revisit intention through destination image and satisfaction? The case of
Macao. Journal of Hospitality and Tourism Management, 32, 115-123.
Reza Jalilvand, M., Khazaei Pool, J., Nasrolahi Vosta, L., & Shabani Nafchali, J. (2014). The
effect of marketing constructs and tourists’ satisfaction on loyalty to a sport destination:
A structural equation model and analysis. Education, Business and Society:
Contemporary Middle Eastern Issues, 7(4), 316-332.
Su, L., Hsu, M. K., & Swanson, S. (2017). The effect of tourist relationship perception on
destination loyalty at a world heritage site in China: The mediating role of overall
destination satisfaction and trust. Journal of Hospitality & Tourism Research, 41(2), 180-
Wang, B., Yang, Z., Han, F., & Shi, H. (2016). Road trip in China: The mediation effect of
perceived value and tourist satisfaction on the relationship between destination image and
loyalty.
Wu, H. C., & Li, T. (2017). A study of experiential quality, perceived value, heritage image,
experiential satisfaction, and behavioral intentions for heritage tourists. Journal of
Hospitality & Tourism Research, 41(8), 904-944.
Wu, H. C., Li, M. Y., & Li, T. (2018). A study of experiential quality, experiential value,
experiential satisfaction, theme park image, and revisit intention. Journal of Hospitality
& Tourism Research, 42(1), 26-73.