Pengaruh Kreativitas, Pengetahuan Kewirausahaan, dan Media Sosial terhadap Keberhasilan Usaha UMKM
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Abstract
The purpose of this study was to determine and analyze the influence of creativity, entrepreneurial knowledge, and social media on the success of MSME businesses. Sampling of this study was carried out by purposive sampling method. The study distributed questionnaires to 60 business owners. Data analysis using SmartPLS 3.0 analysis. The results of the analysis conclude that creativity has a positive and significant effect on the success of MSMEs. Entrepreneurial knowledge has a positive and significant effect on the success of MSMEs. Social media has a positive and significant effect on the success of MSMEs.
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