Pengaruh Orientasi Kewirausahaan dan Kepemimpinan Kewirausahaan terhadap Kinerja Usaha UMKM Kuliner di Taman Palem Lestari
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Abstract
This research aims to analyze the effect of entrepreneurial orientation and entrepreneurial leadership towards business performance. This type of research is descriptive by using the Likert scale. Sample used in this research is SMEs in Taman Palem Lestari with the amount of 50 respondents whom answered the questionnaire distributed. The data analysis technique used in this research is Partial Least Squares-Structural Equation Modeling (PLS-SEM) by using SmartPLS 3. The steps of data analysis is done by using R and F analysis, and path coefficient. The result shows that there is a positive and significant impact of entrepreneurial orientation towards business performance. However, the effect of entrepreneurial leadership is not positive and significant towards business performance.
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