Pengaruh Niat Beli Pelanggan Uniqlo di Jakarta
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Abstract
This research is conducted to know the effect of brand credibility, perceived value, and brand identification on purchase intention mediating effect of customer satisfaction. This research used non probability sampling through convenience sampling to obtain 200 respondent which are Uniqlo customers. Data are collected online through a questionnaire that was distributed by google form. The data in this study were analyzed using PLS-SEM with the SmartPLS 4.0 data processing application. The result of this research are brand credibility can effect customer satisfaction, perceived value can effect customer satisfaction, brand identification can effect customer satisfaction, brand credibility can effect purchase intention, perceived value can effect purchase intention, brand identification can effect purchase intention. And then brand credibility can effect purchase intention through customer satisfaction, perceived value can effect purchase intention through customer satisfaction, brand identification can effect purchase intention through customer satisfaction.
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