Pengaruh Autentisitas Merek dan Kualitas Produk terhadap Kepuasan Pelanggan Uniqlo di Jakarta
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Abstract
The purpose of this study is to test the effect of brand authenticity and product quality through customer satisfaction. This study used a sample of 236 Uniqlo customers in Jakarta. The data collection technique used is convenience sampling by distributing online questionnaires. The data were analyzed by using Partial Least Square-Structural Equation Modelling (PLS-SEM) technique in SmartPLS 3. The results of this study are brand authenticity and product quality positively affect customer satisfaction.
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