PENGARUH INSENTIF PAJAK, KUALITAS PELAYANAN FISKUS, DAN SISTEM SELF ASSESMENT TERHADAP KEPATUHAN WAJIB PAJAK DENGAN SOSIALISASI PAJAK SEBAGAI VARIABEL MODERASI
Main Article Content
Abstract
This research is a significant step in understanding the dynamics of taxpayer compliance among MSMEs registered with KPP Pratama Jakarta. Involving the variables Tax Incentives, Fiscus Service Quality, and Self Assessment System as predictors, as well as Tax Socialization as a moderating factor, this research uses multiple linear regression analysis methods. The results are interesting, showing that Tax Incentives have a significant positive impact on the level of taxpayer compliance. On the other hand, Fiscus Service Quality and the Self Assessment System have a negative impact, indicating the complexity of the factors involved in encouraging tax compliance. The role of Tax Socialization as a moderating factor provides further insight. This factor strengthens the positive impact of Tax Incentives and Service Quality, while at the same time moderating the negative impact of the Self Assessment System. These results not only show the complexity of the relationships between variables, but also highlight the importance of tax education in increasing taxpayer compliance among MSMEs. These findings provide a valuable contribution to theoretical and applied understanding in the context of tax studies.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Adi Kusuma, W., & Warmika, K. (2016). Analisis Faktor-Faktor Yang Mempengaruhi Intensi Berwirausaha Pada Mahasiswa S1 Feb Unud. E- Jurnal Manajemen Unud, 5(1), 678–705.
Adriansyah, I., Handito, D., & Widyasari, R. 2020. Efektivitas Bubuk Kopi Robusta Fungsional Difortifikasi Bubuk Daun Kersen Terhadap Penurunan Kadar Gula Darah Mencit Diabetes. Pro Food, 6(1), 581. https://doi.org/10.29303/profood.v6i1.131
Ahn, J., & Back, K. J. (2019). Cruise brand experience: functional and wellness value creation in tourism business. International Journal of Contemporary Hospitality Management, 31(5), 2205–2223.
Agnihotri, Raj., Dingus, Rebecca., Hu, Michael. Y., & Krush, M. T. (2014). Social Media: Influencing Customer Satisfaction in B2B Sales. Industrial Marketing Management, 9.
Ajat Sudrajat, Arles Parulian Ompusunggu. Pemanfaatan teknologi Informasi, Sosialisasi Pajak, Pengetahuan Perpajakan, dan Kepatuhan Pajak. Jurnal Riset Akuntansi dan Perpajakan JRAP Vol. 2, No. 2, Desember 2015, hal 193 - 202 ISSN 2339 – 1545.
Ajzen, I. 1991. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processess. Vol. 50, pp. 179-211.
Ajzen, I. 2005. Attitudes, personality and behavior second edition, Open University Press.
Ajzen, I. 2015. Consumer Attitudes and Behavior: “The Theory of Planned Behavior Applied to Food Consumption Decisions”. Rivista di Economia Agraria, Anno LXX, n. 2, 2015: 121-138. DOI: 10.13128/REA-18003. ISSN (print): 0035-6190. ISSN (online): 2281-1559.
Alfeus Manuntung, 2018. Buku Ti Perilaku Kognitif pada Pasien Hipertensi. Malang : Wineka Media
Akbar, A. (2019). Faktor Penyebab Abortus di Indonesia Tahun 2010-2019 : Studi Meta Analisis, 182–191
Andriani, Yulita dan Herianti, Eva. 2015. Pengaruh Sosialisasi Pajak, Pemahaman Perpajakan, Dan Tingkat Pendidikan Terhadap Kepatuhan Wajib Pajak UMKM, Universitas Muhammadiyah Jakarta, Jurnal ISSN 2460-0784.
Aryati, Titik. 2019. Analisis Faktor-Faktor yang Mempengaruhi Kepatuhan Wajib Pajak Badan. Skripsi Progam Sarjana Fakultas Ekonomi Akuntansi. Jakarta: Universitas Trisakti.
Brata, B., Juliansyah, A., & Zain, B. (2017). Pengaruh Pemberian Ampas Tahu sebagai Campuran Pakan terhadap Pertumbuhan Cacing Tanah Pheretima sp. Jurnal Sain Peternakan Indonesia, 12(3), 277–289.
Damayanti, Sari. (2015). Diabetes Mellitus & Penatalaksanaan Keperawatan. Yogyakarta: Nuha Medika.
Devos, Ken. 2014. Factors Influencing Individual Tax Payer Compliance Behaviour. Springer Netherlands.
Dewi, W. A. F. (2020). Dampak COVID-19 terhadap Implementasi Pembelajaran Daring di Sekolah Dasar. Edukatif : Jurnal Ilmu Pendidikan, 2(1), 55–61. https://doi.org/10.31004/edukatif.v2i1.89
Dewi, Kadek Yuliana. dan Rahyuda, Henny. 2020. “Pengaruh Profitabilitas, Likuiditas Dan Kebijakan. Dividen.Terhadap Nilai Perusahaan Sektor.Industri Barang.Konsumsi Di Bei”. E-Jurnal Manajemen, Vol. 9, No. 4, 2020 : 1252- 1272.
Erly Suandy. 2016. Perencanaan Pajak, Edisi 6. Jakarta: Penerbit Salemba Empat
A., & Merkusiwati, N. K. (2018). Pengaruh Penerapan E-System Perpajakan Terhadap Tingkat Kepatuhan Wajib Pajak Orang Pribadi. E- Jurnal Akuntansi Universitas Udayana.
Feld, L. P. and Frey, B. S., (2007), “Tax Compliance as the Result of Psychological Tax Contract: The Role of Incentives and Responsive Regulation”. Volume 29, Issue 1, LAW & POLICY
Fandy Tjiptono. 2015. Strategi Pemasaran, Edisi 4, Andi Offset, Yogyakarta.
Hasseldine, D. J., & Bebbington, K. J. 1991. Blending Economic Deterrence And Fiscal Psychology Models In The Design Of Responses To Tax Evasion: The New Zealand Experience. Journal of Economic Psychology, 12(2), 299–324.
Herryanto, M., dan Toly, A.A. (2013). Pengaruh Kesadaran Wajib Pajak, Kegiatan Sosialisasi Perpajakan, dan Pemeriksaan Pajak terhadap Penerimaan Pajak Penghasilan di KPP Pratama Surabaya Sawahan. Program Akuntansi Pajak Program Studi Akuntansi Universitas Kristen Petra, Vol. 1(1).
Firmansyah, R. (2020). Teori Sinyal (Signalling Theory). Retrieved April 14, 2021, from Kompasiana.com website: https://www.kompasiana.com/rizkifirmansyah6995/5fc064104b222b7192574782/teori sinyal-signalling-theory
Fiskus Dan Sanksi Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi Di Kantor Pelayanan Pajak (KPP) Pratama Medan Timur. Journal of Accounting and business, 111(3), 15-30.
Fitriasuri, F., & Ardila, K. (2022). Pengaruh Self Assessment System, Kesadaran Wajib Pajak Dan Account Representative Terhadap Kepatuhan WPOP Yang Melakukan Kegiatan Usaha Dan Pekerjaan Bebas Dengan Preferensi Risiko Sebagai Variabel Moderating. Owner, 6(4), 3701–3713. https://doi.org/10.33395/owner.v6i4.1195
Fitriani, Ria. 2017. Analisis Penggunaan Rele Differensial Sebagai Proteksi Pada Transformator Daya 16 MVA di Gardu Induk Jajar. Jurnal Yang Dipublikasikan. eprints.ums.ac.id. Diakses pada tanggal 30 Mei 2018 jam 13.00 WIB.
Ghozali, Imam. (2020). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21. Semarang: Badan Penerbit UNDIP.
Gunawan, D. & Mulyani, S. Ilmu Obat Alam (Farmakognosi) Jilid 1. Jakarta:Penerbit Penebar Swadaya; 2004.
Jasfar, Farida, 2005. Manajemen Jasa cetakan pertama, Ghalia Indonesia, Ciawi- Bogor.
Husein Umar. 2013. Metode Penelitian Untuk Skripsi dan Tesis. Jakarta: Rajawali
Idiantoro, Nur. Supomo, Bambang. 2016. Metodologi Penelitian Bisnis Untuk Akuntansi & Bisnis. Yogyakarta : BPFE
Kasiri, Leila Agha. et al. 2017. Integration of Standarization and Customization: Impact on Service Quality, Customer Satisfaction, and Loyalty. Journal of Retailing and Consumer Services, 35. 91-97.
Kotler, P dan Amstrong. 2018. Prinsip-prinsip Marketing Edisi Ke Tujuh. Penerbit Salemba Empat. Jakarta.
Kotler, Philip and Kevin Lane Keller, (2021): Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.
Latief, S., dkk. (2020). Pengaruh Kepercayaan Kepada Pemerintah, Kebijakan Insentif Pajak dan Manfaat Pajak Terhadap Kepatuhan Wajib Pajak. Center Of Economic Student Journal, 3(3)
Malhotra, N.K. (2004). Riset Pemasaran, Pendekatan Terapan. Edisi Bahasa Indonesia, PT. Indeks Kelompok Gramedia, Jakarta.
Manuputty, I. G., dan Sirait, S. (2016). “Pengaruh Pengetahuan Perpajakan dan Penerapan Self Assesment System Terhadap Kesadaran Wajib Pajak Serta Dampaknya Terhadap Kepatuhan Wajib Pajak pada KPP Pratama Jakarta Panjaringan”. Jurnal Media Akuntansi Perpajakan, 1(2), 44-58.
Mardiasmo. (2013). Perpajakan Edisi Revisi 2013. Yogyakarta: Andi
Mardiasmo. (2016). Perpajakan Edisi Revisi Tahun 2016. Yogyakarta: Penerbit Andi.
Moh. Nazir. 1988. Metodologi Penelitian. Jakarta: Ghalia Indonesia.
Notoatmodjo, S. 2018, Metodologi Penelitian Kesehatan, Jakarta: Rineka Cipta.
Oktaviane Lidya Winerungan, 2013. Sosialiasai Perpajakan, Pelayanan Fiskus Dan Sanksi Perpajakan Terhadap Kepatuhan WPOP di KPP Manado dan KPP Bitung. Fakultas Ekonomi dan Bisnis, Jurusan Akuntansi, Universitas Sam Ratulangi Manado. Jurnal Emba Vol.1No.3September 2013,hal 960- 970
Priansa, D. J.(2017a). Komunikasi Pemasaran Terpadu. Bandung: CV. Pustaka Setia.
Resmi, Siti. 2016. Perpajakan: Teori dan Kasus. Edisi Revisi. Jakarta: Salemba Empat
Robbins, Stephen P. 1996. Perilaku Organisasi Edisi ke 7 (Jilid II). Jakarta : Prehallindo
Saragih, S. F. (2013). Analisis Pengaruh Sosialisasi Perpajakan, Kualitas Pelayanan
Sekaran, Uma (2003), Research Methods For Business: A Skill Building Aproach, New York-USA: John Wiley and Sons, Inc
Sevilla, C.G, Ochave, J.A, Punsalan, T.G, Regala, B.P, dan Uriarte, G.G. 1993. Pengantar Metode Penelitian. Jakarta : Universitas Indonesia.
Schmolders, G. 1959. Fiscal Psychology: A New Branch of Public Finance. National Tax Association. Vol. 4, No. 4, pp. 340-345.
Schisler, D. L., & Galbreath, S. C. (2015). “Responsibility for Tax Return Outcomes: An attribution theory approach” In Advances in Taxation. Emerald. https://doi.org/https://doi.org/10.1016/ S1058-7497(00)12019-8
Solikhah, M., Susyanti, J., & Wahono, B. (2017). Analisa Kinerja Keuangan Perusahaan Real Estate Dan Property Sebelum Dan Selama Diberlakukannya Pp No.34 Tahun 2016. E- Jurnal Riset Manajement Prodi Manajemen, September, 13–28.
Sugiyono. (2019). Metodelogi Penelitian Kuantitatif dan Kualitatif Dan R&D. Bandung: ALFABETA.
Sukarma, D. A., & Wirama, D. G. (2016). Locus Of Control Sebagai Pemoderasi Pengaruh Kualitas Pelayanan dan Sanksi Perpajakan pada Kepatuhan Wajib Pajak. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana
Sukesi, S., & Yunaidah, I. (2020). The effect of tax socialization, superior service, and service quality on taxpayers’ satisfaction and compliance. Journal of Economics, Business, & Accountancy Ventura, 22(3), 347–359. https://doi.org/10.14414/jebav.v22i3.1698.
Sylvia Hartati Saragih,2013,Penerapan Metode Analitycal Hierarchy process Pada Sistem Pendukung Keputusan pemilihan laptop, Mahasiswa program Studi Teknik Informatika STMIK budi Darma, Medan.
Wahono, Sugeng.(2012). Mengurus Pajak Itu Mudah. PT. Elex Media Komputindo.Jakarta.
Wardani Dewi Kusuma dan Erma Wati. 2018. Pengaruh Sosialisasi Perpajakn Terhadap Kepatuhan Wajib Pajak Dengan Pengetahuan Perpajakan Sebagai Variabel Intervening (Studi Pada Wajib Pajak Orang Pribadi di KPP Pratama Kebumen). Jurnal Nominal, Vol VII Nomor 1.
Widodo, Joko.2010. Analisis Kebijakan Publik. Malang: Bayumedia. Adimihardja, Kusnaka.2004. Metode Penelitian Sosial. Bandung: PT. Remaja Rosda Karya.
Widyana, D. P. G., & Wijana Asmara Putra, I. N. (2020). Pengaruh Kesadaraan Wajib Pajak, Pelayanan Fiskus, Dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor. E- Jurnal Akuntansi, 30(1). https://doi.org/10.24843/eja.2020.v3 0.i01. p04.
Zeithaml, Valarie, Bitner & Gremler. 2006.Service Marketing -Integrating Customer Focus Accross The Firm FourthEdition.NewYork:McGraw Hill.