PENERAPAN METODE PLACEMAKING PARAMETER USES AND ACTIVITIES TERHADAP RANCANGAN LIFESTYLE CENTER UNTUK PRODUK FASHION LOKAL SKALA MIKRO

Abstract

Currently, local fashion entrepreneurs in Indonesia, especially those operating in the micro sector, still face serious challenges in maintaining their existence against imported products that dominate the market. One of the causes is the incompatibility of platforms for promoting and developing local fashion products. Teten Masduki, Minister of Cooperatives and SMEs, stated that local fashion products often do not get business space in their own country, even though their quality is no less, or even better, than imported products. This situation is further complicated by the incompatibility of attractive functions and activities which causes a decline in public interest in local fashion products. Based on these problems, facilities are needed to develop local, micro-scale fashion products that are suitable and can attract public interest, especially Generation Z among late teens towards adulthood (aged 16-26 years), where this generation holds the largest percentage of the population in Indonesia, but their awareness Local fashion products are still very lacking. This research aims to examine the application of the placemaking method with a focus on uses and activities parameters in lifestyle center design for local fashion products, thereby producing an architectural platform that can prioritize the needs of local fashion businesses. From this research, it is hoped that the project design can become a basis for supporting business actors and the growth of local fashion products.

Keywords: generation Z; lifestyle center; local fashion product; placemaking

Abstrak

Saat ini, pelaku usaha fashion lokal di Indonesia, terutama yang beroperasi di sektor mikro, masih menghadapi tantangan serius dalam mempertahankan eksistensinya terhadap produk impor yang mendominasi pasar. Salah satu penyebabnya adalah ketidaksesuaian wadah dalam untuk mempromosikan dan mengembangkan produk fashion lokal. Teten Masduki, Menteri Koperasi dan UKM, menyatakan bahwa produk fashion lokal seringkali tidak mendapatkan ruang usaha di negeri sendiri, meskipun kualitasnya tidak kalah, bahkan lebih baik daripada produk impor. Situasi ini semakin dipersulit dengan tidak sesuainya daya tarik fungsi dan aktivitas yang menyebabkan penurunan minat masyarakat terhadap produk fashion lokal. Berdasarkan permasalahan tersebut, diperlukan fasilitas untuk mengembangkan produk fashion lokal skala mikro yang sesuai dan dapat menarik minat masyarakat, terutama Generasi Z kalangan remaja akhir menuju dewasa (usia 16-26 tahun), di mana generasi ini memegang persentase terbesar penduduk di Indonesia, namun kesadarannya akan produk fashion lokal masih sangat kurang. Penelitian ini bertujuan untuk mengkaji penerapan metode placemaking dengan fokus pada parameter uses and activities terhadap rancangan lifestyle center untuk produk fashion lokal, sehingga menghasilkan wadah arsitektur yang dapat memprioritaskan kebutuhan pelaku usaha fashion lokal. Dari penelitian ini, diharapkan rancangan proyek dapat menjadi landasan untuk mendukung usaha pelaku dan pertumbuhan produk fashion lokal.