FAKTOR YANG MEMPENGARUHI PENGGUNAAN E-MONEY: STUDI PADA MAHASISWA UNIVERSITAS TARUMANAGARA
Article Sidebar
Read Counter : 0
Download : 0
Main Article Content
Abstract
The era of the industrial revolution had an impact on economic activities for the community to switch to a digital-based economy. As well as providing ease of economic activity for the community. One of them is the transition from cash to e-money. In its use e-money is influenced by factors of trust, security, convenience which is the intention of this research. The purpose of this study is to determine the effect of trust, security and convenience on the use of e-money. Subjects in this study were students. Samples were taken using simple random sampling method with a total of 80 students. Data processing techniques for descriptive analysis use the SPSS (Statistical Product and Service Solution) Application for Windows version 22.0 and Smart PLS Version 4.0. The results of this study indicate that trust has no significant effect on the use of e-money. and security have no significant effect on the use of e-money. Meanwhile, convenience has a significant effect on the use of e-money. The implication of this research is that if in this study a digital application for processing information which is easy to use, hassle- free, practical, will invite someones interest to use it.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Jurnal Komunikasi Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abdillah, W., & Jogiyanto. (2019). Konsep dan Aplikasi PLS (Partial Least Square) Untuk Penelitian Empiris. Jogjakarta: Universitas Gadjah Mada
Amini, R. N., & Ramadhanty, J. (2019). Effect Of Existence Trust, Usefulness, Security, Usability, and Benefits Use of E-Money In Public. 1-18.
Ghozali, I. (2014). Structural Equation Modeling - Metode Alternatif dengan Partial Least Squares ( PLS). Semarang: Universitas Diponegoro
_________. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
Iliyin, A., & Widiartanto, W. (2020). The Influence of Percieved Ease of Use and Percieved Security on Decisions to Use OVO PT Visionet Data International ( Study on OVO Users in Surakarta City). Journal Of Business Administration,9(1), 85-92.
Kumala, D. C., Pranata, J. W., & Thio, S. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Trust, dan Security Terhadap Minat Penggunaan Gopay Pada Genereasi X Di Surabaya. Jurnal Manajemen Perhotelan, Vol. 6, No. 1, 19-29.
Mentari, N. W., Setiawinata, I. N., Budhi, I. M., & Sudirman, I. W. (2019). Influence Factor of Consumers Interest on Using E-Money. International Journal of Social Sciences and Humanities, 176-186.
Purba, M., Samsir., & Arifin, K. (2020). The Effect of Perceived Ease Of Use, Percieved Benefits and Trust on Satisfaction and Intention to Reuse OVO Applications in Postgraduate Students at the University of Riau. Journal Of Business Management Tepak,12 (1), 151-170.
Romadloniyah, A. L., & Prayitno, D. H. (2018). Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Daya Guna, Persepsi Kemudahan, dan Persepsi Manfaat Terhadap Minat Nasabah Dalam Menggunakan E-Money Pada Bank BRI Lamongan. Jurnal Penelitian Ekonomi dan Akuntansi, 699-711.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial Least Square Structural Equation Modeling. In Homburg et al., Handbook of Market Research (pp. 1-40). Switzerland: Springer Nature Switzerland.
Sati, R. A., & Ramaditya, M. (2020). Effect Of Perceptiom Of Benefits, Easy Perception Of Use, Trust And Risk Perception Towards Interest Using E-Money. 1-19.
Ulurossyad, M. F., & Jayanto, P. Y. (2020). Faktor- Faktor Dalam Menggunakan E-Money ( Gopay) pada Masyarakat Muslim di Kota Semarang. Jurnal Akuntansi dan Keuangan , 105-112.
Umaningsih, W. P., & Wardani, D. K. (2020). Pengaruh Persepsi Kemudahan, Fitur Layanan, dan Keamanan Terhadap Niat Menggunakan E-Money. Jurnal Akuntansi dan Ekonomi, 113-119.
Usman, O., & Nabilla, T. (2020). The Effect of Trust, Easiness, Security, and Benefits of Interest Using E-Money. 1-16.
Zulhawati., Ariani, M., & Harsono, B. (2022). The Effectiveness of Using The Digital Wallet "OVO" In The Jakarta, Indonesia. Internasional Journal of Research In Business and Social Science 11(3), 61-72.