FAKTOR - FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PELANGGAN PADA E-COMMERCE DI INDONESIA
Main Article Content
Abstract
The purpose of this study is empirically prove whether there is an influence between Ease
of Use, Usefulness, Security, Convenience, and Website Quality on Customer Purchase
Intentions in E-commerce in Indonesia. Sampling technique through google form using
convenience sampling. The total sample is 119. The data is processed using SmartPLS with
multiple regression analysis method. The results of the analysis of this study are Ease of
Use, Usefulness, Security, and Convenience are not significant and have a negative effect
on Customer Purchase Intentions, while Website Quality is significant and has a positive
effect on Customer Purchase Intentions. The implication of this research is that strategies
need to be improved to website quality in terms of satisfaction, usefulness, security, and
convenience.
Article Details
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