Faktor Implementasi E-Commerce Pada UMKM

Abstract

The purpose of this research is to know whether there are impacts of Perceived benefits, Obstacle of e-business, Owner IT Ability and External support toward e-commerce adoption in SMEs. This research used simple random sampling method. The number of samples used in this research was 98 samples. The result show that Perceived benefits has a positive and significant impact towards e-commerce adoption in SMEs, Obstacle of e-business has a positive and not significant impact towards e-commerce adoption in SMEs, Owner IT Ability has a positive and significant impact towards e-commerce adoption in SMEs and External support has a positive and not significant impact towards e-commerce adoption in SMEs. For SMEs must consider information technology and external values that provide e-commerce facilities.