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BRAND EXPERIENCE, PERCEIVED VALUE, BRAND TRUST UNTUK MEMPREDIKSI BRAND LOYALTY: BRAND LOVE SEBAGAI VARIABEL MEDIASI

Thomas Wilson Putra, Keni Keni

184-193

https://doi.org/10.24912/jmieb.v4i1.7759
Abstract : 3774 | PDF : 3171

PENGARUH SELF-EXPRESSION DAN BRAND TRUST TERHADAP ELECTRONIC-WORD OF MOUTH DENGAN BRAND LOVE SEBAGAI MEDIASI PADA KONSUMEN VANS DI JAKARTA

Emilia Machado, Rodhiah Rodhiah

49-58

https://doi.org/10.24912/jmieb.v5i1.9674
Abstract : 1096 | PDF : 770 Untitled : 0 Untitled : 0 Untitled : 0 Untitled : 0

ANTESEDEN LOYALITAS MEREK: STUDI EMPIRIS PADA KONSUMEN STARBUCKS

Cindy Alfian, Sabrina Oktaria Sihombing

99-110

https://doi.org/10.24912/jmieb.v5i1.10056
Abstract : 640 | PDF : 435

PENGARUH BRAND COMPETENCE, BRAND TRUST, BRAND EXPERIENCE, DAN E-WOM TERHADAP BRAND LOYALTY DOMPET DIGITAL

Nico Michael Bryan, Keni Keni, Edi Surya Negara, Purnama Dharmawan

17-29

https://doi.org/10.24912/jmieb.v7i1.22067
Abstract : 1179 | PDF : 1658

PENGARUH KREDIBILITAS INFLUENCER TERHADAP INTENSI PEMBELIAN PRODUK FASHION MELALUI KEPERCAYAAN MEREK PADA PENGGUNA INSTAGRAM DI JAKARTA

Felly Octaviani, frangky selamat

274-285

https://doi.org/10.24912/jmieb.v7i2.23151
Abstract : 682 | PDF : 763
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