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PREDIKSI CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI

Keni Keni, Kavira Kamate Sandra

191-204

https://doi.org/10.24912/jmieb.v5i1.11196
Abstract : 4737 | PDF : 4052

THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR)

Gita Gabriella, Sonny Sonny

1-11

https://doi.org/10.24912/jmieb.v5i1.8696
Abstract : 1914 | PDF : 1593

THE IMPACT OF SERVICE QUALITY AND CORPORATE REPUTATION TOWARD LOYALTY IN THE INDONESIAN HOSPITALITY SECTOR

Nicholas Wilson

1-9

https://doi.org/10.24912/jmieb.v4i1.6925
Abstract : 1260 | PDF : 731

PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION

cindy chandra, Keni Keni

176-185

https://doi.org/10.24912/jmieb.v3i1.3506
Abstract : 5775 | PDF : 3728

PENGARUH PENGALAMAN MEREK PADA LOYALITAS MEREK PRODUK MERCHANDISE KLUB SEPAK BOLA BALI UNITED DENGAN MEDIASI KEPUASAN DAN KETIDAKPASTIAN

Yohanes Arief Pratama, Hetty Karunia Tunjungsari

224-234

https://doi.org/10.24912/jmieb.v6i1.18436
Abstract : 474 | PDF : 781

ADAPTASI NEW ENTRANTS MENGGUNAKAN STRATEGI MARKETING DENGAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN

Jean Richard Jokhu

77-86

https://doi.org/10.24912/jmieb.v4i1.7568
Abstract : 802 | PDF : 538

FACTORS THAT CAN INFLUENCE SMARTPHONE CUSTOMER LOYALTY

Harris Markus, Ferdian Budiarto, Kartika Sari Nyotowidjojo, Keni Keni

245-258

https://doi.org/10.24912/jmieb.v8i1.29755
Abstract : 195 | PDF : 180

FAKTOR-FAKTOR YANG MEMPENGARUHI KESETIAAN PELANGGAN RESTORAN CEPAT SAJI DI JAKARTA: KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI

Dennis Pratamaputra, Keni Keni

114-128

https://doi.org/10.24912/jmieb.v8i1.29103
Abstract : 293 | PDF : 353

CUSTOMER BRAND ENGAGEMENT DAN BRAND EXPERIENCE UNTUK MEMPREDIKSI BRAND LOYALTY SKINCARE LOKAL: VARIABEL BRAND TRUST SEBAGAI VARIABEL MEDIASI

Vellisa Yolanda, Keni Keni

380-393

https://doi.org/10.24912/jmieb.v6i2.19506
Abstract : 1385 | PDF : 1483
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