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Issue Title
Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis PREDIKSI CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI Abstract  PDF
Keni Keni, Kavira Kamate Sandra
Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR) Abstract  PDF
Gita Gabriella, Sonny Sonny
Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis THE IMPACT OF SERVICE QUALITY AND CORPORATE REPUTATION TOWARD LOYALTY IN THE INDONESIAN HOSPITALITY SECTOR Abstract  PDF
Nicholas Wilson
Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis ADAPTASI NEW ENTRANTS MENGGUNAKAN STRATEGI MARKETING DENGAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN Abstract  PDF
Jean Richard Jokhu
Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION Abstract  PDF
cindy chandra, Keni Keni
Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis PENGARUH PENGALAMAN MEREK PADA LOYALITAS MEREK PRODUK MERCHANDISE KLUB SEPAK BOLA BALI UNITED DENGAN MEDIASI KEPUASAN DAN KETIDAKPASTIAN Abstract  PDF
Yohanes Arief Pratama, Hetty Karunia Tunjungsari
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