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Issue Title
Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis PREDIKSI CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI Abstract  PDF
Keni Keni, Kavira Kamate Sandra
Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR) Abstract  PDF
Gita Gabriella, Sonny Sonny
Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis THE IMPACT OF SERVICE QUALITY AND CORPORATE REPUTATION TOWARD LOYALTY IN THE INDONESIAN HOSPITALITY SECTOR Abstract  PDF
Nicholas Wilson
Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis ADAPTASI NEW ENTRANTS MENGGUNAKAN STRATEGI MARKETING DENGAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN Abstract  PDF
Jean Richard Jokhu
Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION Abstract  PDF
cindy chandra, Keni Keni
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