Wijaya, Angelica, Universitas Pelita Harapan, Indonesia
-
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis - Articles
PREDICTING SOCIAL MEDIA USAGE MOTIVES TOWARD BRAND PERFORMANCE: COMMUNITY RELATIONSHIP AND COMMUNITY IDENTIFICATION AS MEDIATING VARIABLES
Abstract PDF