Firdausy, Carunia Mulya, Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia, Indonesia
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International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024 - Articles
THE INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION K-MEALS MCDONALD'S: THE ROLE OF BRAND CREDIBILITY
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