IMPLEMENTATION OF THE 'ORIENTAL BEACH EXPERIENCE CONCEPT IN SWISSOTEL JAKARTA PIK AVENUE INTERIOR DESIGN

Abstract

After the pandemic, economic development and business activities in Indonesia have increased. Business actors do not only consist of local communities, but also international ones. This activity requires public facilities to accommodate the needs of business people and tourists. Apart from being able to support business activities, business hotels are also expected to be able to provide a memorable experience for their users. Provision of comfortable rooms with facilities to support business activities is also a very important consideration for accommodating investors or business people who come and stay overnight. Each room area in the hotel is also expected to be able to leave a memorable experience by providing an image of Indonesian culture so that it can be featured in the development of modern interior design. The method used in designing the Swissotel Jakarta PIK Avenue business hotel will use qualitative methods, exploration of ideas and design methods. Starting from the collection of literature and field data, continued with the design process in the form of problem analysis and drafting of concepts and design implementation. The Swissotel PIK Avenue interior design process with an Indonesian cultural image approach is the design basis for introducing Indonesian culture, especially in the Pantai Indah Kapuk area, North Jakarta, to local and foreign guests. The results obtained can be answered by presenting Indonesia which has the second longest coastline in the world with a natural oriental touch in accordance with the location of this business hotel which is in Pantai Indah Kapuk, North Jakarta. The 'Oriental Beach Experience' design concept is able to present attractive themes, images and design styles that are harmoniously combined and aligned with Swissotel's identity.