CREATIVE STRATEGIES FOR THE GROWTH OF MSMES IN THE KUBU RAYA REGENCY- PONTIANAK
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Abstract
The Kubu Raya Regency is supported by the minister of tourism and the creative economy continues to push its MSME or Usaha Mikro Kecil dan Menengah (MSMEs) towards digitalization. Collaboration is urgently required to help the Kubu Raya Regency’s MSMEs to thrive and step up. Through creative strategies under the problems faced by MSMEs in the Kubu Raya Regency, it is hoped that the MSMEs will be able to maximize their messages as well as visual and promotional medias; both in the form of social media and conventional media. Technical data collection was in the form of observation through direct observation of MSMEs in the Kubu Raya Pontianak Regency and literature studies by searching for literature and interviews with the DKUKMPP of the Kubu Raya Regency. The data analysis method used is qualitative with the Miles and Huberman Model Data Analysis Techniques. Through this research, a creative strategy would then be mapped out to help the MSMEs in the Kubu Raya Regency to step up.
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