CREATIVE STRATEGIES FOR THE GROWTH OF MSMES IN THE KUBU RAYA REGENCY- PONTIANAK
Main Article Content
Abstract
The Kubu Raya Regency is supported by the minister of tourism and the creative economy continues to push its MSME or Usaha Mikro Kecil dan Menengah (MSMEs) towards digitalization. Collaboration is urgently required to help the Kubu Raya Regency’s MSMEs to thrive and step up. Through creative strategies under the problems faced by MSMEs in the Kubu Raya Regency, it is hoped that the MSMEs will be able to maximize their messages as well as visual and promotional medias; both in the form of social media and conventional media. Technical data collection was in the form of observation through direct observation of MSMEs in the Kubu Raya Pontianak Regency and literature studies by searching for literature and interviews with the DKUKMPP of the Kubu Raya Regency. The data analysis method used is qualitative with the Miles and Huberman Model Data Analysis Techniques. Through this research, a creative strategy would then be mapped out to help the MSMEs in the Kubu Raya Regency to step up.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & marketing, 32(1), 15-27.O'Barr, & M, W. (2015). What is advertising? Advertising & Society Review, 16(3).
Curran, K., Graham, S., & Temple, C. (2011). Advertising on Facebook . International Journal of E-business development, 26-33.
Hanim, L., Soponyono, E., & Maryanto, M. (2022). Pengembangan MSME Digital di Masa Pandemi Covid-19. Prosiding Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat, 2(1), 30–39. https://doi.org/10.24967/psn.v2i1.1452
Haqqu, R., & Ersyad, F. A. (2020). Eksistensi Media Televisi Era Digital Dikalangan Remaja. Jurnal Dinamika Sosial Budaya, 22(1), 38-44
Idris, M. (2021, March 26). Apa Itu MSME: Pengertian, Kriteria, dan Contohnya. Kompas.com. https://money.kompas.com/read/2021/03/26/153202726/apa-itu-MSME-pengertian-kriteria-dan-contohnya?page=all
Kabar Harian. (2021, August 23). Mengenal Ciri-Ciri Bahasa Iklan yang Baik dan Benar. Kumparan.com. https://kumparan.com/kabar-harian/mengenal-ciri-ciri-bahasa-iklan-yang-baik-dan-benar-1wNyRES1Hr2
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2021, May 05). MSME Menjadi Pilar Penting dalam Perekonomian Indonesia. Ekon.go.id. https://ekon.go.id/publikasi/detail/2969/MSME-menjadi-pilar-penting-dalam-perekonomian-indonesia
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2021, May 25). Optimalisasi Produktivitas MSME melalui Go-Digital dan Go-Legal. Ekon.go.id https://www.ekon.go.id/publikasi/detail/3016/optimalisasi-produktivitas-MSME-melalui-go-digital-dan-go-legal Kotler, Philip, Hermawan Kartajaya, dan Iwan Setiawan. (2019). Marketing 4.0 Bergerak dari Tradisional ke Digital. (I. Fairano, Terjemahan). Jakarta: PT. Gramedia Pustaka Utama.
Mawardi, R. K. (2022). Menparekraf Sandiaga Uno Dorong MSME Kubu Raya Go Digital Menanjakkan Ekonomi Daerah. Rri.co.id https://rri.co.id/pontianak/ekonomi/1560839/menparekraf-sandiaga-uno-dorong-MSME-kubu-raya-go-digital-menanjakkan-ekonomi-daerah?utm_source=news_main&utm_medium=internal_link&utm_campaign=General%20Campaign
Mayangsari, I. D., & Aprianti, A. (2017). Understanding communication among parents and teachers in WhatsApp. Case study in Bandung, Indonesia. Malaysian Journal of Social Sciences and Humanities (MJSSH), 2(2), 18-23.
OBERLO. What is Branding in Marketing? Id.oberlo.com. https://id.oberlo.com/ecommerce-wiki/branding#:~:text=Branding%20is%20the%20process%20of,theme%20throughout%20all%20marketing%20communications.
Rahman, T., & Ibda, H. (2017). Teks dalam kajian struktur dan kebahasaan / Taufiqur rahman, S.Pd., M.Pd.I ; editor, Hamidulloh Ibda, M.Pd. Semarang: CV. Pilar Nusantara.O’Barr, & M, William. (2015). What is advertising? Advertising & Society Review, 16(3)
Republika. (2022, May 25). OJK Ungkap Tiga Masalah MSME Belum Bisa Naik Kelas. Republika.co.id. https://www.republika.co.id/berita/rcewou380/ojk-ungkap-tiga-masalah-MSME-belum-bisa-naik-kelas
Sembiring, L.J. (2022, May 11). Masih Ada 8,4 Juta Pengangguran di RI, Daerah Ini Terbanyak. CNBC Indonesia. https://www.cnbcindonesia.com/news/20220511070915-4-337963/masih-ada-84-juta-pengangguran-di-ri-daerah-ini-terbanyak
Seputar Pengetahuan. (2022). Pengertian Media Komunikasi, Teori, Fungsi, Jenis, Karakteristik & Bentuknya. Seputarpengetahuan.co.id. https://www.seputarpengetahuan.co.id/2017/11/pengertian-media-komunikasi-teori-fungsi-jenis-jenis-karakteristik-bentuk.html Setiawati, S. D., Retnasari, M. Fitriawati, D. (2019). Strategi membangun branding bagi pelaku Usaha Mikro Kecil Menengah. Universitas BSI. 2 (1). 125-136. https://ejournal.bsi.ac.id/ejurnal/index.php/abdimas/article/download/4864/2942
Sulistio, A. B. (2020). Branding Sebagai Inti Dari Promosi Bisnis. https://indonesia.sae.edu/wp-content/uploads/2021/02/Branding-Sebagai-Inti-Dari-Promosi-Bisnis.pdf
Sunarya, L., Sunarya, P.A., Assyifa, J.D. (2015). Keefektifan Media Komunikasi Visual Sebagai Penunjang Promosi Pada Perguruan Tinggi Raharja. institute. 9 (1), 77-86. https://media.neliti.com/media/publications/296345-keefektifan-media-komunikasi-visual-seba-ce941b12.pdf
Wijaya, B. S. (2009). Iklan Ambient Media dan Pengaruh Modernitas Budaya Kmunikasi Dunia Barat. Program Studi Ilmu Komunikasi Universitas Bakrie. 1 (1). 108-115. Doi: 10.13140. https://repository.bakrie.ac.id/165/1/KOM-Artikel-011%20Iklan%20Ambient%20Media%20dan%20Modernitas%20Barat.pdf
Yelp Inc. (2022, August 2). Why is advertising important for small businesses? Retrieved from Yelp for business: https://business.yelp.com/advertise/why-advertising-important-small-businesses/