THE SOCIAL CAMPAIGN DESIGN TO SUPPORT A SUSTAINANBLE LIFESTYLE USING SOCIAL MEDIA

Abstract

Due to severe climate change, the environment in Indonesia is getting worse and worse. This is the effect of a variety of factors, — especially human-caused environmental devastation. For example, the deforestation into industrial areas that increases carbon dioxide emissions, but there's no more forest to absorb them. Therefore, it is vitally necessary to develop social campaign for increasing awareness and educating teenagers in urban and suburban regions, aged 15 to 21 about the need to repair the earth and how this may be done by living a sustainable lifestyle, in order for future generations to be able to enjoy the earth. The research method adopted is a qualitative method that includes interviewing and literature review, also using quantitative method that includes questionnaire. According to the findings of this survey, majority of teenagers are aware of extreme climate change but are unaware that the little things they do on a daily basis can contribute to a more sustainable earth. The strategy will using the media platforms specifically Instagram and also using the Instagram ads feature, microsites, and applications, this strategy is carried out through fortune teller ball visual of the beautiful earth to describe a beautiful earth will be made if we start within to safe the future.