THE EFFECT OF LANGUAGE STYLE SELECTION IN DETIK.COM ONLINE NEWS HEADLINES ON READING INTEREST OF GEN Z
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Abstract
Gen Z as a generation that can influence the development of the country better makes gen Z obliged to increase literacy, especially literacy about the latest news about things happening in society around the world. Therefore, gen Z need to develop an interest in reading news. Technology that continues to evolve makes gen Z use mobile phones more often and every news already post on online media. One of the growing media nowadays is Detik.com. expected from various kinds of online news, gen Z would be able to keep up with the times by reading it often. For that, the author examines the effect of using style language in Detik.com online news titles against reading interest of gen Z. Choosing the right style language allows gen Z to be more interested in reading news. Result from this research is that choosing the right style of language in Detik.com online news titles, has affected the growth reading interest of gen Z. The most interesting news gen Z to read is Detik.com online news whose news titles uses contradictory style.
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