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PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL
DOI : 10.24912/ijaeb.v3i1.367-374
Cokki Cokki
,
Angely Olivia Putri
,
Fransisca Tiffany
,
Santrista Wijaya
,
Yenny Natalya
page 367-374
Abstract : 91
|
PDF : 124
DOI : 10.24912/ijaeb.v3i1.367-374
THE INFLUENCE OF PRODUCT PLACEMENT ON VIRTUAL INFLUENCER: ANALYSIS OF AUDIENCE ATTITUDES
DOI : 10.24912/ijaeb.v3i1.333-345
Yenny Natalya
,
Cokki Cokki
page 333-345
Abstract : 165
|
PDF : 171
DOI : 10.24912/ijaeb.v3i1.333-345
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