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ENHANCING BRAND SALIENCE THROUGH PRODUCT PLACEMENT ON VIRTUAL INFLUENCER’S INSTAGRAM
DOI : 10.24912/ijaeb.v3i1.321-332
Santrista Wijaya
,
Cokki Cokki
page 321-332
Abstract : 89
|
PDF : 140
DOI : 10.24912/ijaeb.v3i1.321-332
PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL
DOI : 10.24912/ijaeb.v3i1.367-374
Cokki Cokki
,
Angely Olivia Putri
,
Fransisca Tiffany
,
Santrista Wijaya
,
Yenny Natalya
page 367-374
Abstract : 91
|
PDF : 124
DOI : 10.24912/ijaeb.v3i1.367-374
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