Search

BUILDING PURCHASE INTENTION BY MAXIMIZING SOCIAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT FACTORS ON KANZLER PRODUCTS

DOI : 10.24912/ijaeb.v3i2.748-758

Thio Kennilyn , Galuh Mira Saktiana

page 748-758

Abstract : 59 | PDF : 82

DOI : 10.24912/ijaeb.v3i2.748-758

BRAND LOVE AS A MEDIATION OF THE INFLUENCE OF NOVELTY AND EXPERIENCE ON REVISIT INTENTION AT THE JOGJA TOURISM CITY

DOI : 10.24912/ijaeb.v2i4.998-1007

Galuh Mira Saktiana

page 998-1007

Abstract : 85 | PDF : 106

DOI : 10.24912/ijaeb.v2i4.998-1007

THE ANTECEDENTS OF COFFEE SHOP CUSTOMERS’ SATISFACTION (A CASE STUDY ON ‘KOPI KENANGAN’ OUTLET IN WEST JAKARTA, INDONESIA)

DOI : 10.24912/ijaeb.v2i2.3772-3779

Tommy Setiawan Ruslim , John Victorino Sukaman , Halim Putera Siswanto , Galuh Mira Saktiana

page 3772-3779

Abstract : 554 | PDF : 410

DOI : 10.24912/ijaeb.v2i2.3772-3779

THE ROLE CORPORATE SOCIAL RESPONSIBILITY, CORPORATE ASSOCIATION AND BRAND LOVE TOWARDS WORD OF MOUTH INTENTION IN SUSTAINABLE RELATIONS IN THE INDONESIAN CELLULAR INDUSTRY

DOI : 10.24912/ijaeb.v2i1.3034-3043

Sandy Emmanuel , Galuh Mira Saktiana , Nataherwin Nataherwin

page 3034-3043

Abstract : 183 | PDF : 186

DOI : 10.24912/ijaeb.v2i1.3034-3043

THE EFFECT OF GREENWASHING ON BRAND EQUITY AND GREEN PURCHASE INTENTION AT GARNIER IN JAKARTA

DOI : 10.24912/ijaeb.v1i4.2626-2638

Herawati Rahayu , Galuh Mira Saktiana

page 2626-2638

Abstract : 586 | PDF : 466

DOI : 10.24912/ijaeb.v1i4.2626-2638

USING BRAND IMAGE AS A MEDIATOR, THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AMBASSADORS ON FLIMY'S INTENTION TO BUY

DOI : 10.24912/ijaeb.v3i2.781-793

Patricia Claresta Lee , Galuh Mira Saktiana

page 781-793

Abstract : 56 | PDF : 62

DOI : 10.24912/ijaeb.v3i2.781-793

ARTIFICIAL INTELLIGENCE AND CUSTOMER EXPERIENCE: RELATIONSHIP TO NETFLIX CUSTOMER LOYALTY THROUGH CUSTOMER SATIFACTION

DOI : 10.24912/ijaeb.v3i2.759-768

Nicholas Ariesta Ferdynand , Galuh Mira Saktiana

page 759-768

Abstract : 167 | PDF : 110