BRAND LOVE AS A MEDIATION OF THE INFLUENCE OF NOVELTY AND EXPERIENCE ON REVISIT INTENTION AT THE JOGJA TOURISM CITY
Main Article Content
Abstract
This study aims to test the effect of novelty and experience on the intention of visiting the Jogja tourism city. The sample was carried out by the nonprobability method, where the population was unknown. The sample size used is as many as 250 respondents with sampling techniques, namely purposive sampling with the criteria that the sample made by respondents is tourists who have visited the city of Jogja before. This study uses a questionnaire that is distributed to do the Google Form The research design used is quantitative descriptive with cross sectional design. The analysis tool used is SEM PLS. Testing the measuring instrument using the validity test, including convergent and discriminant validity, then followed by reliability testing. This research has 7 hypotheses in it and the results of this study are novelty does not affect the revisit intention the Jogja Tourism City, while 6 other hypotheses are accepted.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
Agustina, R. P. and Artanti, Y. (2020), “The role of satisfaction as a mediating variable on the effects of novelty seeking and familiarity on tourist revisit intention”, Diponegoro International Journal of Business, Vol. 3, No. 2, pp. 88-96.
Ahuvia, A; Bagozzi, R.P; and Batra, R. (2014), “Psychometric vs. C-OAR-SE measures of brand love: a reply to Rossiter”, Marketing Letters, Vol. 25, No. 2, pp. 235-243.
Ahuvia, A; Bagozzi, R.P; and Batra, R. (2014), “Psychometric vs. C-OAR-SE measures of brand love: a reply to Rossiter”, Marketing Letters, Vol. 25, No. 2, pp. 235-243.
Amaro, S; Barroco, C; and Antunes, J. (2020), “Exploring the antecedents and outcomes of destination brand love”, Journal of Product & Brand Management, Vol. 30, No. 3, pp. 433-448.
Ardyan, E. and Susanti, A. (2018), “The effect of city brand love on tourist-based city brand equity: city branding study in Indonesia”, International Journal of Asian Business and Information Management, Vol. 9 No. 3, pp. 44-60.
Aro, K; Suomi, K; and Saraniemi, S. (2018), “Antecedents and consequences of destination brand love – a case study from Finnish Lapland”, Tourism Management, Vol. 67 No. 2, pp. 71-81.
Assaker, G; Esposito, V; and Connor, P. O. (2011), “Examining the effect of novelty seeking, satisfaction, and destination image on tourists ’ return pattern : A two factor , non-linear latent growth model”, Tourism Management, Vol. 32, No. 4, pp. 890–901.
Babu, P., & Bibin, P. (2004), “Past visits and the intention to revisit a destination: place attachment as the mediator and novelty seeking as the moderator”, Journal of Tourism Studies, Vol. 15, No. 2, pp. 51-66.
Batra, R; Ahuvia, A.C; and Bagozzi, R.P. (2012), “brand love”, Journal of Marketing, Vol. 76 No. 2, pp. 1-16.
Carroll, B. A. and A. C. Ahuvia (2006), “Some antecedents of brand love,” Springer Market Lett, Vol. 17, pp. 79-89.
Cole, S. T; Scott, D; and Cole, S. T. (2014). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences, pp. 37–41.
Cooper, D. R. and P. S. Schindler (2014), Business Research Method, 12th ed. New York: Mcgraw-Hill International Edition.
Duman, T. and Mattila, A. S. (2005), “The role of affective factors on perceived cruise vacation value”, Tourism Management, Vol. 26, No. 3, pp. 311-323.
Ferguson, S. (2011), “A global culture of cool? Generation Y and their perception of coolness”, Young Consumers, Vol. 12, No. 3, pp. 265-275.
Ghorbanzadeh, D., Saeednia, H. and Rahehagh, A. (2019), “Antecedents of domestic tourists’ behavioural intentions in visiting water parks: evidence from Iran”, International Journal of Tourism Policy, Vol. 9 No. 1, pp. 1-26.
Hair, J. F; Sarstedt, M; Hopkins, L; and Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.
Hair, Jr; F. Joseph; Black, W. C; Babin, B. J; and Anderson, R. E. (2014), Multivariate Data Analysis, Pearson New International Edition, London: Pearson Education Limited.
Hasan, A. (2015). “Tourism Marketing” (T. CAPS, Ed.). Yogyakarta: CAPS (Center For Academid Publishing Service)
Hui, M.K. and Bateson, J.E. (1991), “Perceived control and the effects of crowding and consumer choice on the service experience”, Journal of Consumer Research, Vol. 18 No. 2, pp. 174-184.
Insch, A. and Walters, T. (2018), “Challenging assumptions about residents’ engagement with place branding”, Place Branding and Public Diplomacy, Vol. 14 No. 3, pp. 152-162.
Junaid, M; Hussain, K; Basit, A; and Hou, F. (2020), “Nature of brand love: examining its variable effect on engagement and well-being”, Journal of Brand Management, Vol. 27 No. 3, pp. 284-299.
Kumar, V. and Kaushik, A.K. (2018), “Destination Brand experience and visitor behavior: the mediating role of destination Brand identification”, Journal of Travel & Tourism Marketing, Vol. 35 No. 5, pp. 649-663.
Lee, T. H. and Crompton, J. (1992). “Measuring novelty seeking tourism”, Annals of Tourism Research, Vol. 19, No. 4, pp. 732-751.
Liu, C. R; Chiu, T. H; Wang, Y. C; and Huang, W. S. (2020), “Generation Y’s revisit intention and price premium for lifestyle hotels: brand love as the mediator”, International Journal of Hospitality & Tourism Administration, Vol. 21, No. 3, pp. 242-264.
Loureiro, S. M. C. L. & Kaufmann, H. R. (2012), “Explaining love of wine brands”, Journal of Promotion Management, Vol. 18, No. 3, pp. 329-343.
Malhotra, N. K. (2010). Marketing research: An applied orientation. New Jersey: Pearson Education, Inc.
Morrison, S. and Crane, F.G. (2007), “Building the service brand by creating and managing an emotional brand experience”, Journal of Brand Management, Vol. 14, pp. 410-421.
Niininen, O; Szivas, E; and Riley, M. (2004), “Destination loyalty and repeat behaviour: an application of optimum stimulation measurement”, International Journal of Tourism Research, Vol. 6, No. 6, 439–447
Sadeque, S; Swapan, M.S.H; Roy, S.K; and Ashikuzzaman, M.D. (2022), “City brand love: modelling and resident heterogeneity analysis”, Journal of Product & Brand Management, Vol. 31 No. 2, pp. 322-337.
Shafiee, M.M; Foroudi, P; and Tabaeeian, R.A. (2021), “Memorable experience, tourist-destination identification and destination love”, International Journal of Tourism Cities, Vol. 7 No. 3, pp. 799-817.
Saktiana, G. M. (2022), “Triangular Theory Of Love Vs Conditional Integration Theory Of Love Untuk Penelitian Pemasaran”, AKMENIKA: JURNAL AKUNTANSI & MANAJEMEN, Vol 19, No. 2, pp. 640-648.
Seyyedamiri, N; Pour, A.H; Zaeri, E; and Nazarian, A. (2022), “Understanding destination brand love using machine learning and content analysis method”, Current Issues in Tourism, Vol. 25, No. 9, pp. 1451-1466.
Shafiee, M.M; Foroudi, P; and Tabaeeian, R.A. (2021), “Memorable experience, tourist-destination identification and destination love”, International Journal of Tourism Cities, Vol. 7 No. 3, pp. 799-817.
SooCheong (Shawn) Jang and Fang, R. (2007), “Temporal destination revisit intention: The effects of novelty seeking and satisfaction”, Tourism Management, Vol. 28, pp. 580-590.
Stokburger-Sauer, N., Ratneshwar, S. and Sen, S. (2012), “Drivers of consumer–Brand identification”, International Journal of Research in Marketing, Vol. 29 No. 4, pp. 406-418.
Thomson, M; MacInnis, D.J; and Whan Park, C. (2005), “The ties that bind: measuring the strength of consumers’ emotional attachments to brands”, Journal of Consumer Psychology, Vol. 15 No. 1, pp. 77-91.
Toyama, M., & Yamada, Y. (2012), “The Relationships among Tourist Novelty, Familiarity, Satisfaction, and Destination Loyalty: Beyond the Novelty-familiarity Continuum”, International Journal of Marketing Studies, Vol. 4, No. 6, pp. 10-18.
Weiler, B. and Hall, C. M. (eds) (1992). Special Interest Tourism. London: Belhaven
Yu, C. and Bastin, M. (2010), “Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace”, Journal of Brand Management, Vol. 18, No. 2, pp. 105-114.
Zhang, H; Wu, Y; and Buhalis, D. (2018), “A model of perceived image, memorable tourism experiences and revisit intention”, Journal of Destination Marketing & Management, Vol. 8, pp. 326-336.
Zhang, X. (2019), “Research on the Impact of Brand Experience on Brand Love. American”, Journal of Industrial and Business Management, Vol 9, No. 4, pp. 898–903. https://doi.org/10.4236/ajibm.2019.94061
Zhou, Q; Pu, Y; and Su, C. (2022), “The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention”, Asia Pasific Journal of Marketing, Vol. 35, No. 6, pp. 1313-1329.