Factors Affecting Players to Buy Virtual Items in Online Games
Article Sidebar
Main Article Content
Abstract
The fast growth of technology and the internet have ushered in a new era for humanity. One of the advantages of the internet is its entertainment value. Online games are a well-known form of online content. In typical PC or console games, only one or two people play the game on a personal computer. In online games, several players from all over the world to play on game servers over the internet. Playing online games gives gamers a sensation of enjoyment, flow, and satisfaction with the game. These variables will influence the purchase intention of players. This study aimed to explore the influence of flow experience, satisfaction, and enjoyment on purchase intention through the mediation of continuous usage intention. This study is quantitative in nature. The sample for this study consisted of 485 digital gaming participants. The purposive sampling was implemented by distributing online questionnaires that were subsequently analysed with Smart PLS. The findings of this study indicate that the sense of flow, satisfaction, and enjoyment can influence the continuous usage intention. Consequently, flow experience, continuous usage intention, and satisfaction can influence purchase intention. Additionally, enjoyment does not affect purchase intention. Then, flow experience can influence purchase intention directly or through continuous usage intention.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
J. Wu and W. Liu, "An Empirical Investigation of the Critical Factors Affecting Students’ Satisfaction in EFL Blended Learning,” Journal of Language Teaching and Research, vol. 4, no. 1, Jan. 2013, doi: 10.4304/jltr.4.1.176-185.
Internet World Stats, “Internet World Stats,” Miniwatts Marketing, 2022. https://www.internetworldstats.com/top20.htm (accessed Apr. 28, 2022).
Statista, “Share of online gamers in Indonesia in 2020,” Statisa, 2020. https://www.statista.com/statistics/1116224/indonesia-share-of-online-gamers/ (accessed Apr. 28, 2022).
Newzoo, “The Indonesian Gamer,” 2017. https://newzoo.com/insights/infographics/the-indonesian-gamer-2017/ (accessed Apr. 28, 2022).
“Statista,” 2022.
“Google Play Awards,” 2020.
“Apple Newsroom,” 2020.
J. Hamari, N. Hanner, and J. Koivisto, “‘Why pay premium in freemium services?’ A study on perceived value, continued use and purchase intentions in free-to-play games,” International Journal of Information Management, vol. 51, p. 102040, Apr. 2020, doi: 10.1016/j.ijinfomgt.2019.102040.
Ghazali, H. al Halbusi, F. A. M. Abdel Fattah, Md. U. Hossain Uzir, D. Mutum, and F.-L. Tan, “A study of player behavior and motivation to purchase Dota 2 virtual in game items,” Kybernetes, Jan. 2022, doi: 10.1108/K-08-2021-0678.
J. Hamari, N. Hanner, and J. Koivisto, “Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games,” International Journal of Information Management, vol. 37, no. 1, pp. 1449–1459, Feb. 2017, doi: 10.1016/j.ijinfomgt.2016.09.004.
A. Ardhiyansyah, F. F. Firdaus, and B. A. Aritejo, “Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games,” Jurnal Riset Ekonomi Manajemen (REKOMEN), vol. 4, no. 2, pp. 91–101, Apr. 2021, doi: 10.31002/rn.v4i2.3651.
S. Catalán, E. Martínez, and E. Wallace, “The role of flow for mobile advergaming effectiveness,” Online Information Review, vol. 43, no. 7, pp. 1228–1244, Nov. 2019, doi: 10.1108/OIR-06-2018-0198.
E. A. Locke and G. P. Latham, “New Directions in Goal-Setting Theory,” Current Directions in Psychological Science, vol. 15, no. 5, pp. 265–268, Oct. 2006, doi: 10.1111/j.1467-8721.2006.00449.x.
T. Zhou, “The effect of network externality on mobile social network site continuance,” Program, vol. 49, no. 3, pp. 289–304, Jul. 2015, doi: 10.1108/PROG-10-2014-0078.
P. Bitrián, I. Buil, and S. Catalán, “Flow and business simulation games: A typology of students,” The International Journal of Management Education, vol. 18, no. 1, p. 100365, Mar. 2020, doi: 10.1016/j.ijme.2020.100365.
H.-J. Liu and Y.-C. Shiue, “Influence of Facebook game players’ behavior on flow and purchase intention,” Social Behavior and Personality: an international journal, vol. 42, no. 1, pp. 125–133, Feb. 2014, doi: 10.2224/sbp.2014.42.1.125.
Merikivi, Jani, D. Nguyen, and V. K. Tuunainen, “Understanding Perceived Enjoyment in Mobile Game Context,” Hawaii International Conference on System Sciences, 2016, doi: 10.1109/HICSS.2016.473.
N. Z. Abidin, M. I. Abdullah, N. Basrah, and M. N. Alias, “Residential Satisfaction: Literature Review and A Conceptual Framework,” IOP Conference Series: Earth and Environmental Science, vol. 385, no. 1, p. 012040, Nov. 2019, doi: 10.1088/1755-1315/385/1/012040.
K. Vella, D. Johnson, and L. Hides, “Playing Alone, Playing With Others,” in Proceedings of the 2015 Annual Symposium on Computer-Human Interaction in Play, Oct. 2015, pp. 3–12. doi: 10.1145/2793107.2793118.
C.-C. Chang, “Examining users′ intention to continue using social network games: A flow experience perspective,” Telematics and Informatics, vol. 30, no. 4, pp. 311–321, Nov. 2013, doi: 10.1016/j.tele.2012.10.006.
J. Hamari, “Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment,” International Journal of Information Management, vol. 35, no. 3, pp. 299–308, Jun. 2015, doi: 10.1016/j.ijinfomgt.2015.01.007.
D. Jamshidi, Y. Keshavarz, F. Kazemi, and M. Mohammadian, “Mobile banking behavior and flow experience,” International Journal of Social Economics, vol. 45, no. 1, pp. 57–81, Jan. 2018, doi: 10.1108/IJSE-10-2016-0283.
D. W. Ko and J. Park, “I am you, you are me: game character congruence with the ideal self,” Internet Research, vol. 31, no. 2, pp. 613–634, Oct. 2020, doi: 10.1108/INTR-05-2020-0294.
J. Hong, O.-K. (Daniel) Lee, and W. Suh, “A study of the continuous usage intention of social software in the context of instant messaging,” Online Information Review, vol. 37, no. 5, pp. 692–710, Sep. 2013, doi: 10.1108/OIR-08-2011-0144.
M. Ashraf et al., “The role of continuous trust in usage of online product recommendations,” Online Information Review, vol. 44, no. 4, pp. 745–766, May 2020, doi: 10.1108/OIR-05-2018-0156.
T. Cuong, “Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention,” The Journal of Asian Finance, Economics and Business, vol. 7, no. 10, pp. 939–947, Oct. 2020, doi: 10.13106/jafeb.2020.vol7.no10.939.
G. Jordan, R. Leskovar, and M. Marič, “Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention,” Organizacija, vol. 51, no. 2, pp. 146–155, May 2018, doi: 10.2478/orga-2018-0007.
E. A. Locke and G. P. Latham, “New Developments in Goal Setting and Task Performance ,” Psychology Press, 2013.
M. Gong, M. Xu, A. Luqman, L. Yu, and A. Masood, “Understanding the role of individual differences in mobile SNS addiction,” Kybernetes, vol. 49, pp. 3069–3097, 2020.
E. A. Locke and G. P. Latham, “The development of goal setting theory: A half century retrospective.,” Motivation Science, vol. 5, no. 2, pp. 93–105, Jun. 2019, doi: 10.1037/mot0000127.
S. Lee and B. G. Kim, “The impact of qualities of social network service on the continuance usage intention,” Management Decision, vol. 55, no. 4, pp. 701–729, May 2017, doi: 10.1108/MD-10-2016-0731.
B. Lei and J. Lee, “Analysis on Continuous Usage Intention of Chinese Mobile Games from the Perspective of Experiential Marketing and Network Externality,” Journal of Information And Technology Application, vol. 27, no. 6, pp. 197–224, Dec. 2020.
S. Hossain and X. Zhou, “Impact of m-payments on purchase intention and customer satisfaction: perceived flow as mediator,” International Journal of Science and Business, vol. 2, no. 3, pp. 503–517, Sep. 2018.
E. Huang, “Online experiences and virtual goods purchase intention,” Internet Research, vol. 22, no. 3, pp. 252–274, Jun. 2012, doi: 10.1108/10662241211235644.
Y.-M. Cheng, “Extending the expectation-confirmation model with quality and flow to explore nurses’ continued blended e-learning intention,” Information Technology & People, vol. 27, no. 3, pp. 230–258, Jul. 2014, doi: 10.1108/ITP-01-2013-0024.
A. K. Noronha and P. S. Rao, “Effect of Website Quality on Customer Satisfaction and Purchase Intention in Online Travel Ticket Booking Websites,” Department of Humanities and Management, vol. 7, no. 5, pp. 168–173, 2017.
T. G. Sharma, J. Hamari, A. Kesharwani, and P. Tak, “Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk,” Behaviour & Information Technology, vol. 41, no. 2, pp. 348–364, Jan. 2022, doi: 10.1080/0144929X.2020.1811770.
Y. Guo and S. Barnes, “Virtual item purchase behavior in virtual worlds: an exploratory investigation,” Electronic Commerce Research, vol. 9, no. 1–2, pp. 77–96, Jun. 2009, doi: 10.1007/s10660-009-9032-6.
C.-H. Lee, H.-S. Chiang, and K.-L. Hsiao, “What drives stickiness in location-based AR games? An examination of flow and satisfaction,” Telematics and Informatics, vol. 35, no. 7, pp. 1958–1970, Oct. 2018, doi: 10.1016/j.tele.2018.06.008.
E. Ghazali, D. S. Mutum, and M.-Y. Woon, “Exploring player behavior and motivations to continue playing Pokémon GO,” Information Technology & People, vol. 32, no. 3, pp. 646–667, Jun. 2019, doi: 10.1108/ITP-07-2017-0216.
H.-T. Tsai, J.-L. Chien, and M.-T. Tsai, “The influences of system usability and user satisfaction on continued Internet banking services usage intention: empirical evidence from Taiwan,” Electronic Commerce Research, vol. 14, no. 2, pp. 137–169, Jun. 2014, doi: 10.1007/s10660-014-9136-5.
J. Hamari, A. Malik, J. Koski, and A. Johri, “Uses and Gratifications of Pokémon Go: Why do People Play Mobile Location-Based Augmented Reality Games?,” International Journal of Human–Computer Interaction, vol. 35, no. 9, pp. 804–819, May 2019, doi: 10.1080/10447318.2018.1497115.
W.-T. Wang, Y.-S. Wang, and E.-R. Liu, “The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model,” Information & Management, vol. 53, no. 5, pp. 625–642, Jul. 2016, doi: 10.1016/j.im.2016.01.006.
J. F. Hair, C. M. Ringle, and M. Sarstedt, “PLS-SEM: Indeed a Silver Bullet,” Journal of Marketing Theory and Practice, vol. 19, no. 2, pp. 139–152, Apr. 2011, doi: 10.2753/MTP1069-6679190202.
I. Ghozali, Structural Equation Modeling Metode Alternatif dengan Partial Least Squares (PLS), 4th ed. Semarang: Badan Penerbit Universitas Diponegoro, 2014.
J. Kim and C. Jang, “A Study of Factors Affecting Continuous Intention of Social Network Games: Focusing on Smart Device Users,” journal of the Korea society of IT services, vol. 13, no. 3, pp. 235–255, Sep. 2014, doi: 10.9716/KITS.2014.13.3.235.
Y. Guo and S. Barnes, “Purchase behavior in virtual worlds: An empirical investigation in Second Life,” Information & Management, vol. 48, no. 7, pp. 303–312, Oct. 2011, doi: 10.1016/j.im.2011.07.004.