ANALISIS PEMASARAN KOSMETIK ILEGAL YANG TIDAK TERDAFTAR PADA BPOM BERDASARKAN UNDANG-UNDANG NOMOR 8 TENTANG PERLINDUNGAN KONSUMEN (Contoh Kasus: Pabrik Skala Rumahan Di Kalideres Tahun 2019)

Abstract

Consumer protection is regulated in Law no. 8 of 1999 concerning Consumer Protection. Article 7
letter a contains that business actors must have good intentions in their business activities, with
the aim of protecting consumers, but this has not been achieved optimally. the content and content
contained in the product cannot be accounted for because there is no certainty from the expertise
of the product, such as the absence of a halal label. does not meet the standards according to
legislation, does not comply with quality standards, cosmetic products do not comply with the
provisions. Therefore, there are many dangerous cosmetic products circulating in the market due
to the lack of supervision from related parties. This research uses normative legal research
methods. The results of the study indicate that the rights of consumers who are harmed and are
still not fulfilled based on Law no. 8 of 1999 concerning Consumer Protection and is still not
ef ective because of the supervision carried out by BPOM in overcoming the problem of illegal
cosmetics.