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Issue Title
Vol 2, No 1 (2018): Prologia Pengaruh Daya Tarik Iklan Mobile Legends di Youtube Terhadap Keputusan Pembelian Skin Karakter Game Mobile Legends Abstract
Kevin Prathama Sutanto, Anoesyirwan Moeins, Diah Ayu Candraningrum
Vol 2, No 1 (2018): Prologia Analisis Pengaruh Brand Trust dan Promosi Terhadap Keputusan Pembelian Konsumen Wine di Cork & Screw Jakarta Abstract
Inez Febby, Rezi Erdiansyah
Vol 2, No 1 (2018): Prologia Pengaruh Daya Tarik Pesan Iklan e-commerce Shopee di Televisi dan Promosi Word of Mouth Terhadap Keputusan Pembelian Abstract
Chyntia Wulandari, Rezi Erdiansyah
Vol 2, No 1 (2018): Prologia Analisis Pengaruh Faktor-Faktor Periklanan Terhadap Keputusan Pembelian Konsumen Traveloka Abstract
Sarah Putri Gunawan, Rezi Erdiansyah
Vol 1, No 2 (2017): Prologia Pengaruh Citra Merek dan Word Of Mouth Terhadap Keputusan Pembelian Restoran Indomie Abang Adek Abstract
Dian Anggraeni, Rezi Erdiansyah
Vol 1, No 2 (2017): Prologia Pengaruh Daya Tarik Iklan Mobile Legends di Youtube Terhadap Keputusan Pembelian Karakter Game Mobile Legends Abstract
Dennyka Dennyka, Rezi Erdiansyah
Vol 1, No 1 (2017): Prologia Pengaruh Iklan TVC AQUA Versi #AdaAQUA Episode “Ada Apa Dengan Cinta? 2” Terhadap Keputusan Pembelian Mahasiswa Fakultas Ilmu Komunikasi di Universitas Pelita Harapan Abstract
Kevin Kevin
Vol 1, No 1 (2017): Prologia Pengaruh Celebrity Endorser Prilly Latuconsina dan Pengguna Televisi Sebagai Media Iklan Terhadap Keputusan Pembelian Slai Olai Versi Cocok Banget Abstract
Silvia Caroline
Vol 1, No 1 (2017): Prologia Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Sepatu Nike (Studi Pada Pengunjung Di Mall Central Park) Abstract
Billy Hermawan
Vol 1, No 1 (2017): Prologia Pengaruh Brand Images dan Kualitas Produk Sepatu Adidas NMD Terhadap Keputusan Pembelian Abstract
Andrew Angelo
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