Issue Title
Vol 1, No 1 (2017): Prologia Pengaruh Iklan TVC AQUA Versi #AdaAQUA Episode “Ada Apa Dengan Cinta? 2” Terhadap Keputusan Pembelian Mahasiswa Fakultas Ilmu Komunikasi di Universitas Pelita Harapan Abstract
Kevin Kevin
Vol 1, No 1 (2017): Prologia Pengaruh Celebrity Endorser Prilly Latuconsina dan Pengguna Televisi Sebagai Media Iklan Terhadap Keputusan Pembelian Slai Olai Versi Cocok Banget Abstract
Silvia Caroline
Vol 1, No 1 (2017): Prologia Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Sepatu Nike (Studi Pada Pengunjung Di Mall Central Park) Abstract
Billy Hermawan
Vol 1, No 1 (2017): Prologia Pengaruh Brand Images dan Kualitas Produk Sepatu Adidas NMD Terhadap Keputusan Pembelian Abstract
Andrew Angelo
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