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Pengaruh Brand Awareness, Brand Image, dan Social Media Marketing terhadap Keputusan Pembelian Sepeda

Ignatius Irvan, Rezi Erdiansyah

222-228

https://doi.org/10.24912/pr.v6i2.10415
Abstract : 1263 | pdf : 1028

Keterlibatan Penggemar K-Pop Melalui Dance Challenge NCT di TikTok

Gidhea Graciella, Lusia Savitri Setyo Utami

170-177

https://doi.org/10.24912/pr.v8i1.27587
Abstract : 686 | PDF : 339

Pengaruh Brand Images dan Kualitas Produk Sepatu Adidas NMD Terhadap Keputusan Pembelian

Andrew Angelo

55-62

https://doi.org/10.24912/pr.v1i1.1356
Abstract : 1666 |

Strategi Komunikasi Pemasaran dalam Membangun Brand Image Lembaga Sertifikasi Profesi Manajemen Risiko

Bernadette Tiur Adlina, Riris Loisa

44-51

https://doi.org/10.24912/pr.v7i1.15760
Abstract : 604 | PDF : 962

Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran BEAR-SAMA CAFE pada Media Sosial Instagram

Ryza Nur Zakiya, Muhammad Adi Pribadi

12-20

https://doi.org/10.24912/pr.v9i1.27674
Abstract : 226 | PDF : 50

Fungsi Marketing Public Relations PT. IMS Dalam Membangun Brand Image Harman Kardon di Insonesia

Nadya Natalie

31-34

https://doi.org/10.24912/pr.v1i1.1345
Abstract : 514 |

Strategi Kreatif Iklan dan Brand Image Produk Minuman Happy Lemon di Instagram

Clarissa Karen Tanudjaya, Gregorius Genep Sukendro

312-319

https://doi.org/10.24912/pr.v6i2.15500
Abstract : 542 | PDF : 498

Pesan Pemasaran Elektronik (Digital) Produk Kecantikan

Jennifer Lauren, Riris Loisa

346-353

https://doi.org/10.24912/pr.v7i2.21413
Abstract : 650 | PDF : 294

Strategi Marketing Public Relations Bioskop Drive-In dalam Membangun Brand Image Perusahaan

Angellia Angellia, Roswita Oktavianti

22-30

https://doi.org/10.24912/pr.v7i1.15668
Abstract : 951 | PDF : 915

Electronic Word of Mouth dan Citra Merek The Originote di Kalangan Generasi Z

Christina Christina, Wulan Purnama Sari

292-301

https://doi.org/10.24912/pr.v8i2.27570
Abstract : 413 | PDF : 136

Pengaruh Citra Merek dan Kualitas Produk Scarlett Whitening terhadap Kepuasan Konsumen

Paulina Wijaya, Rezi Erdiansyah

296-303

https://doi.org/10.24912/pr.v6i2.15475
Abstract : 1444 | PDF : 836

Analisis Persepsi Konsumen dan Citra Merek Belanja Online di Floralclothing

Cherise Priscilla, Sisca Aulia

419-428

https://doi.org/10.24912/pr.v8i2.27652
Abstract : 521 | PDF : 198

Pengaruh Pesan Kampanye Body Positivity terhadap Brand Image Fashion Instagram Kurve.official

Vivi Arviany, Ahmad Junaidi

14-21

https://doi.org/10.24912/pr.v7i1.15660
Abstract : 1366 | PDF : 954

Pengaruh Citra Merek dan Promosi GoFood terhadap Loyalitas Pelanggan

Andrew, Ahmad Junaidi

87-96

https://doi.org/10.24912/pr.v8i1.25148
Abstract : 650 | PDF : 290

Pendekatan Kuantitatif dalam Memahami Dampak Konten TikTok pada Brand Image: Studi Kasus Skintific

Viona Viona, Farid Rusdi

284-291

https://doi.org/10.24912/pr.v8i2.27554
Abstract : 607 | PDF : 170

Pengaruh Iklan Olx Versi ‘Gonta-Ganti Tas Bermerek’ Terhadap Brand Image Pada Mahasiswa Universitas Katolik Atmajaya (Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi)

Mega Michella

233-238

https://doi.org/10.24912/pr.v1i1.1428
Abstract : 622 |

Pemanfaatan Instagram @stylistmode.id sebagai Media Branding UMKM Stylistmode

Ratna Dela Khumara, Riris Loisa

474-482

https://doi.org/10.24912/pr.v8i2.27678
Abstract : 363 | PDF : 111

Optimalisasi Tayangan sebagai Alat Public Relations untuk Membangun Citra Merek iNews TV

Cynthia Pandeleke, Yugih Setyanto

131-138

https://doi.org/10.24912/pr.v9i1.33210
Abstract : 305 | PDF : 60

Brand Image, Service Quality, dan Consumer Loyalty Toko Online Roboykids

Fandy Fandy, Rezi Erdiansyah

222-228

https://doi.org/10.24912/pr.v7i1.21283
Abstract : 491 | PDF : 200

Analisis Regresi User Generated Content terhadap Brand Image Produk Skintific di Aplikasi TikTok Untuk Generasi Z

Eunike Jesselyn, Wulan Purnama Sari

184-193

https://doi.org/10.24912/pr.v8i1.27604
Abstract : 1676 | PDF : 1179

Pengaruh Brand Image Media Massa Terhadap Minat Untuk Mengkonsumsi Program Berita yang Ditawarkan (Studi Terhadap iNews TV)

Indrawan Indrawan

80-85

https://doi.org/10.24912/pr.v1i1.1379
Abstract : 780 |

Pengaruh Citra Merek Hand Sanitizer Antis terhadap Keputusan Pembelian Mahasiswa Fakultas Ilmu Komunikasi Universitas Tarumanagara

Travela Frissyla, Moehammad Gafar Yoedtadi

377-383

https://doi.org/10.24912/pr.v6i2.15581
Abstract : 278 | PDF : 201
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