Published: 2023-11-12

Editorial Information

Cover Prologia Vol 7 No 2

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|Abstract views: 29 | Download :67
https://doi.org/10.24912/pr.v7i2.26337

Front Matters Prologia Vol 7 No 2

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|Abstract views: 22 | Download :43
https://doi.org/10.24912/pr.v7i2.26370

Back Matters Prologia Vol 7 No 2

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|Abstract views: 14 | Download :24
https://doi.org/10.24912/pr.v7i2.26338

Articles

Komunikasi Pemasaran Vidio Original Series melalui Distribusi Digital

Fiqi Shofiyatul Aqielah, Sinta Paramita

237-245

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|Abstract views: 294 | Download :306
https://doi.org/10.24912/pr.v7i2.21309

Dampak Brand Ambassador Shani Amelia terhadap Brand Awareness Yuba Tea

Silvia Christy, Sisca Aulia

246-253

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|Abstract views: 131 | Download :143
https://doi.org/10.24912/pr.v7i2.21318

Persepsi Generasi Z pada Konten Iklan Sampo Rejoice x Kiky Saputri versi “Rambut No Drama”

Vanessa Chandra, Lusia Savitri Setyo Utami

254-262

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|Abstract views: 267 | Download :139
https://doi.org/10.24912/pr.v7i2.21325

Analisis Digital Marketing Media Sosial Instagram Dare Photobooth

Willy Christian Lee, Sisca Aulia

263-268

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|Abstract views: 603 | Download :529
https://doi.org/10.24912/pr.v7i2.21349

Analisis Perencanaan Komunikasi Pemasaran Content Creator di Instagram

Angelica Kosim, Riris Loisa

269-276

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|Abstract views: 538 | Download :506
https://doi.org/10.24912/pr.v7i2.21354

Tiktok Sebagai Sarana Promosi Program Kampus Merdeka

Teresia Agnela, Moehammad Gafar Yoedtadi

277-284

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|Abstract views: 157 | Download :176
https://doi.org/10.24912/pr.v7i2.21366

Strategi Membangun Citra di Universitas Swasta Melalui Media Relations (Studi Pada Humas Universitas Tarumanagara)

Shallen Augustine Pieter Thacia, Yugih Setyanto

285-293

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|Abstract views: 189 | Download :129
https://doi.org/10.24912/pr.v7i2.21374

Strategi Kreatif Pembuatan Konten di Majalah Online Anak Muda

Noviyanti Setia Putri, Roswita Oktavianti

294-303

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|Abstract views: 170 | Download :122
https://doi.org/10.24912/pr.v7i2.21377

Strategi Komunikasi Pemasaran Melalui Instagram @maksimalindiri

Velissa Aprila, Muhammad Adi Pribadi

304-311

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|Abstract views: 295 | Download :203
https://doi.org/10.24912/pr.v7i2.21382

Tipe Konten dan Korelasinya Pada Engagement Instagram

Gabrielle Margaretha Wijaya, Rezi Erdiansyah

312-321

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|Abstract views: 443 | Download :260
https://doi.org/10.24912/pr.v7i2.21384

Meningkatkan Brand Awareness Melalui Social Media Advertising dan Celebrity Endorser Bardi Smart Home

Stasya Aulery, Rezi Erdiansyah

322-328

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|Abstract views: 115 | Download :94
https://doi.org/10.24912/pr.v7i2.21385

Analisis Komunikasi Pemasaran Media Sosial Instagram @rotiunyilvenusofficial dalam Memperluas Jangkauan Pasar

Glessya Vynika Leonard, Sisca Aulia

329-335

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|Abstract views: 281 | Download :200
https://doi.org/10.24912/pr.v7i2.21405

Analisis Social Media Marketing Scarlett Whitening di Instagram

Florensia Florensia, Lusia Savitri Setyo Utami

336-345

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|Abstract views: 1082 | Download :420
https://doi.org/10.24912/pr.v7i2.21406

Pesan Pemasaran Elektronik (Digital) Produk Kecantikan

Jennifer Lauren, Riris Loisa

346-353

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|Abstract views: 126 | Download :105
https://doi.org/10.24912/pr.v7i2.21413

Komunikasi Pemasaran Produk Herbaleo melalui Media Sosial TikTok (Strategi Content Creator)

Jennifer Angel Athalia, Gregorius Genep Sukendro

354-361

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|Abstract views: 144 | Download :172
https://doi.org/10.24912/pr.v7i2.21415

Pemaknaan Pesan Komunikasi Iklan Produk Perawatan Pria Terkait Stigma di Masyarakat

Jocelyn Amantha Hernanda, Lusia Savitri Setyo Utami

362-369

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|Abstract views: 111 | Download :89
https://doi.org/10.24912/pr.v7i2.21416

Analisis Strategi Marketing Public Relations PT. Heinz ABC Indonesia dalam Pasar Internasional

Marianus Marvel, Farid Rusdi

370-378

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|Abstract views: 468 | Download :660
https://doi.org/10.24912/pr.v7i2.21417

Pemanfaatan Media Digital sebagai Sarana Pemasaran Perusahaan Properti

Thalia Frederica, Roswita Oktavianti

379-389

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|Abstract views: 414 | Download :332
https://doi.org/10.24912/pr.v7i2.21419

Marketing Mix (9P) TikTok Shop Erigo terhadap Minat Beli Konsumen

Aviana Marcelyn, Sisca Aulia

390-397

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|Abstract views: 362 | Download :589
https://doi.org/10.24912/pr.v7i2.21423

Selektivitas Gen Z dalam Memilih Media Informasi di Instagram (Studi Kasus Mahasiswa Di Jakarta)

Bagas Syarip Hidayatullah, Septia Winduwati

398-406

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|Abstract views: 303 | Download :408
https://doi.org/10.24912/pr.v7i2.21430

Media Relations PT Angkasa Pura I pada Perhelatan G20

Alfonsus Christoper, Roswita Oktavianti

407-415

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|Abstract views: 71 | Download :108
https://doi.org/10.24912/pr.v7i2.21431

Konten Promosi Blibli di YouTube yang Menampilkan NCT127 dalam Meningkatkan Brand Awareness

Kezia Audreylia, Lusia Savitri Setyo Utami

416-423

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|Abstract views: 104 | Download :95
https://doi.org/10.24912/pr.v7i2.21435

Iklan Audio Sprite versi Bercocok Tanam dan Persepsi Penyandang Disabilitas Netra

Evan Timothy Wijaya, Gregorius Genep Sukendro

424-431

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|Abstract views: 36 | Download :67

Analisa Pengaruh Penggunaan Media Sosial terhadap Kesesuaian Citra Diri Followers Akun Instagram @rahasiagadis

Mutiara Sani, Farid Rusdi

432-439

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|Abstract views: 197 | Download :128
https://doi.org/10.24912/pr.v7i2.21441

Strategi Public Relations Brand Le Havre

Valen Tanasia, Sisca Aulia

440-447

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|Abstract views: 67 | Download :84
https://doi.org/10.24912/pr.v7i2.21472

Strategi Komunikasi Pemasaran PT Alko Sumatra Kopi dalam Meningkatkan Brand Loyalty

Amelia Kristina Simarmata, Farid Rusdi, Doddy Salman

448-455

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|Abstract views: 242 | Download :195
https://doi.org/10.24912/pr.v7i2.21477

Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential

Viviana Viviana, Riris Loisa

456-465

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|Abstract views: 185 | Download :117
https://doi.org/10.24912/pr.v7i2.21362

Analisis Personal Branding di Media Sosial (Studi Kasus pada Channel YouTube Windah Basudara)

Daffy Al Farisi, Gregorius Genep Sukendro

466-472

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|Abstract views: 801 | Download :496
https://doi.org/10.24912/pr.v7i2.21510

Analisis Aksesibilitas Website Pemerintah Provinsi Indonesia Sebagai Implementasi Corporate Digital Responsibility terhadap E-Government

St. Mukhlisahtul Amaliah, Hanny Hafiar, Retasari Dewi

473-486

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|Abstract views: 321 | Download :458
https://doi.org/10.24912/pr.v7i2.24456

Kampanye Public Relations #BeautyEverAfter dalam Pengelolaan Limbah Kosmetik: Kecantikan Vs Keberlanjutan

Ananda Devina Putri, Tria Patrianti

487-495

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|Abstract views: 616 | Download :396
https://doi.org/10.24912/pr.v7i2.26069