Published: 2023-10-25

Editorial Information

Cover Prologia Vol 7 No 2

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|Abstract views: 36 | Download :80
https://doi.org/10.24912/pr.v7i2.26337

Front Matters Prologia Vol 7 No 2

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|Abstract views: 29 | Download :56
https://doi.org/10.24912/pr.v7i2.26370

Back Matters Prologia Vol 7 No 2

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|Abstract views: 20 | Download :30
https://doi.org/10.24912/pr.v7i2.26338

Articles

Komunikasi Pemasaran Vidio Original Series melalui Distribusi Digital

Fiqi Shofiyatul Aqielah, Sinta Paramita

237-245

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|Abstract views: 375 | Download :375
https://doi.org/10.24912/pr.v7i2.21309

Dampak Brand Ambassador Shani Amelia terhadap Brand Awareness Yuba Tea

Silvia Christy, Sisca Aulia

246-253

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|Abstract views: 194 | Download :180
https://doi.org/10.24912/pr.v7i2.21318

Persepsi Generasi Z pada Konten Iklan Sampo Rejoice x Kiky Saputri versi “Rambut No Drama”

Vanessa Chandra, Lusia Savitri Setyo Utami

254-262

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|Abstract views: 356 | Download :198
https://doi.org/10.24912/pr.v7i2.21325

Analisis Digital Marketing Media Sosial Instagram Dare Photobooth

Willy Christian Lee, Sisca Aulia

263-268

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|Abstract views: 763 | Download :675
https://doi.org/10.24912/pr.v7i2.21349

Analisis Perencanaan Komunikasi Pemasaran Content Creator di Instagram

Angelica Kosim, Riris Loisa

269-276

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|Abstract views: 703 | Download :700
https://doi.org/10.24912/pr.v7i2.21354

Tiktok Sebagai Sarana Promosi Program Kampus Merdeka

Teresia Agnela, Moehammad Gafar Yoedtadi

277-284

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|Abstract views: 181 | Download :212
https://doi.org/10.24912/pr.v7i2.21366

Strategi Membangun Citra di Universitas Swasta Melalui Media Relations (Studi Pada Humas Universitas Tarumanagara)

Shallen Augustine Pieter Thacia, Yugih Setyanto

285-293

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|Abstract views: 262 | Download :184
https://doi.org/10.24912/pr.v7i2.21374

Strategi Kreatif Pembuatan Konten di Majalah Online Anak Muda

Noviyanti Setia Putri, Roswita Oktavianti

294-303

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|Abstract views: 211 | Download :182
https://doi.org/10.24912/pr.v7i2.21377

Strategi Komunikasi Pemasaran Melalui Instagram @maksimalindiri

Velissa Aprila, Muhammad Adi Pribadi

304-311

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|Abstract views: 458 | Download :267
https://doi.org/10.24912/pr.v7i2.21382

Tipe Konten dan Korelasinya Pada Engagement Instagram

Gabrielle Margaretha Wijaya, Rezi Erdiansyah

312-321

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|Abstract views: 726 | Download :403
https://doi.org/10.24912/pr.v7i2.21384

Meningkatkan Brand Awareness Melalui Social Media Advertising dan Celebrity Endorser Bardi Smart Home

Stasya Aulery, Rezi Erdiansyah

322-328

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|Abstract views: 142 | Download :117
https://doi.org/10.24912/pr.v7i2.21385

Analisis Komunikasi Pemasaran Media Sosial Instagram @rotiunyilvenusofficial dalam Memperluas Jangkauan Pasar

Glessya Vynika Leonard, Sisca Aulia

329-335

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|Abstract views: 330 | Download :278
https://doi.org/10.24912/pr.v7i2.21405

Analisis Social Media Marketing Scarlett Whitening di Instagram

Florensia Florensia, Lusia Savitri Setyo Utami

336-345

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|Abstract views: 1308 | Download :553
https://doi.org/10.24912/pr.v7i2.21406

Pesan Pemasaran Elektronik (Digital) Produk Kecantikan

Jennifer Lauren, Riris Loisa

346-353

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|Abstract views: 158 | Download :152
https://doi.org/10.24912/pr.v7i2.21413

Komunikasi Pemasaran Produk Herbaleo melalui Media Sosial TikTok (Strategi Content Creator)

Jennifer Angel Athalia, Gregorius Genep Sukendro

354-361

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|Abstract views: 187 | Download :241
https://doi.org/10.24912/pr.v7i2.21415

Pemaknaan Pesan Komunikasi Iklan Produk Perawatan Pria Terkait Stigma di Masyarakat

Jocelyn Amantha Hernanda, Lusia Savitri Setyo Utami

362-369

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|Abstract views: 187 | Download :141
https://doi.org/10.24912/pr.v7i2.21416

Analisis Strategi Marketing Public Relations PT. Heinz ABC Indonesia dalam Pasar Internasional

Marianus Marvel, Farid Rusdi

370-378

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|Abstract views: 538 | Download :907
https://doi.org/10.24912/pr.v7i2.21417

Pemanfaatan Media Digital sebagai Sarana Pemasaran Perusahaan Properti

Thalia Frederica, Roswita Oktavianti

379-389

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|Abstract views: 549 | Download :508
https://doi.org/10.24912/pr.v7i2.21419

Marketing Mix (9P) TikTok Shop Erigo terhadap Minat Beli Konsumen

Aviana Marcelyn, Sisca Aulia

390-397

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|Abstract views: 408 | Download :723
https://doi.org/10.24912/pr.v7i2.21423

Selektivitas Gen Z dalam Memilih Media Informasi di Instagram (Studi Kasus Mahasiswa Di Jakarta)

Bagas Syarip Hidayatullah, Septia Winduwati

398-406

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|Abstract views: 368 | Download :442
https://doi.org/10.24912/pr.v7i2.21430

Media Relations PT Angkasa Pura I pada Perhelatan G20

Alfonsus Christoper, Roswita Oktavianti

407-415

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|Abstract views: 86 | Download :160
https://doi.org/10.24912/pr.v7i2.21431

Konten Promosi Blibli di YouTube yang Menampilkan NCT127 dalam Meningkatkan Brand Awareness

Kezia Audreylia, Lusia Savitri Setyo Utami

416-423

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|Abstract views: 134 | Download :130
https://doi.org/10.24912/pr.v7i2.21435

Iklan Audio Sprite versi Bercocok Tanam dan Persepsi Penyandang Disabilitas Netra

Evan Timothy Wijaya, Gregorius Genep Sukendro

424-431

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|Abstract views: 47 | Download :89

Analisa Pengaruh Penggunaan Media Sosial terhadap Kesesuaian Citra Diri Followers Akun Instagram @rahasiagadis

Mutiara Sani, Farid Rusdi

432-439

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|Abstract views: 247 | Download :170
https://doi.org/10.24912/pr.v7i2.21441

Strategi Public Relations Brand Le Havre

Valen Tanasia, Sisca Aulia

440-447

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|Abstract views: 83 | Download :112
https://doi.org/10.24912/pr.v7i2.21472

Strategi Komunikasi Pemasaran PT Alko Sumatra Kopi dalam Meningkatkan Brand Loyalty

Amelia Kristina Simarmata, Farid Rusdi, Doddy Salman

448-455

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|Abstract views: 310 | Download :281
https://doi.org/10.24912/pr.v7i2.21477

Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential

Viviana Viviana, Riris Loisa

456-465

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|Abstract views: 260 | Download :163
https://doi.org/10.24912/pr.v7i2.21362

Analisis Personal Branding di Media Sosial (Studi Kasus pada Channel YouTube Windah Basudara)

Daffy Al Farisi, Gregorius Genep Sukendro

466-472

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|Abstract views: 1175 | Download :698
https://doi.org/10.24912/pr.v7i2.21510

Analisis Aksesibilitas Website Pemerintah Provinsi Indonesia Sebagai Implementasi Corporate Digital Responsibility terhadap E-Government

St. Mukhlisahtul Amaliah, Hanny Hafiar, Retasari Dewi

473-486

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|Abstract views: 391 | Download :596
https://doi.org/10.24912/pr.v7i2.24456

Kampanye Public Relations #BeautyEverAfter dalam Pengelolaan Limbah Kosmetik: Kecantikan Vs Keberlanjutan

Ananda Devina Putri, Tria Patrianti

487-495

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|Abstract views: 760 | Download :496
https://doi.org/10.24912/pr.v7i2.26069