Published: 2024-07-19

Editorial Information

Cover Prologia Vol 7 No 2

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|Abstract views: 30 | Download :69
https://doi.org/10.24912/pr.v7i2.26337

Front Matters Prologia Vol 7 No 2

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|Abstract views: 24 | Download :46
https://doi.org/10.24912/pr.v7i2.26370

Back Matters Prologia Vol 7 No 2

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|Abstract views: 14 | Download :24
https://doi.org/10.24912/pr.v7i2.26338

Articles

Komunikasi Pemasaran Vidio Original Series melalui Distribusi Digital

Fiqi Shofiyatul Aqielah, Sinta Paramita

237-245

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|Abstract views: 323 | Download :327
https://doi.org/10.24912/pr.v7i2.21309

Dampak Brand Ambassador Shani Amelia terhadap Brand Awareness Yuba Tea

Silvia Christy, Sisca Aulia

246-253

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|Abstract views: 152 | Download :154
https://doi.org/10.24912/pr.v7i2.21318

Persepsi Generasi Z pada Konten Iklan Sampo Rejoice x Kiky Saputri versi “Rambut No Drama”

Vanessa Chandra, Lusia Savitri Setyo Utami

254-262

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|Abstract views: 279 | Download :150
https://doi.org/10.24912/pr.v7i2.21325

Analisis Digital Marketing Media Sosial Instagram Dare Photobooth

Willy Christian Lee, Sisca Aulia

263-268

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|Abstract views: 659 | Download :568
https://doi.org/10.24912/pr.v7i2.21349

Analisis Perencanaan Komunikasi Pemasaran Content Creator di Instagram

Angelica Kosim, Riris Loisa

269-276

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|Abstract views: 589 | Download :560
https://doi.org/10.24912/pr.v7i2.21354

Tiktok Sebagai Sarana Promosi Program Kampus Merdeka

Teresia Agnela, Moehammad Gafar Yoedtadi

277-284

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|Abstract views: 171 | Download :190
https://doi.org/10.24912/pr.v7i2.21366

Strategi Membangun Citra di Universitas Swasta Melalui Media Relations (Studi Pada Humas Universitas Tarumanagara)

Shallen Augustine Pieter Thacia, Yugih Setyanto

285-293

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|Abstract views: 207 | Download :140
https://doi.org/10.24912/pr.v7i2.21374

Strategi Kreatif Pembuatan Konten di Majalah Online Anak Muda

Noviyanti Setia Putri, Roswita Oktavianti

294-303

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|Abstract views: 180 | Download :136
https://doi.org/10.24912/pr.v7i2.21377

Strategi Komunikasi Pemasaran Melalui Instagram @maksimalindiri

Velissa Aprila, Muhammad Adi Pribadi

304-311

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|Abstract views: 317 | Download :213
https://doi.org/10.24912/pr.v7i2.21382

Tipe Konten dan Korelasinya Pada Engagement Instagram

Gabrielle Margaretha Wijaya, Rezi Erdiansyah

312-321

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|Abstract views: 517 | Download :298
https://doi.org/10.24912/pr.v7i2.21384

Meningkatkan Brand Awareness Melalui Social Media Advertising dan Celebrity Endorser Bardi Smart Home

Stasya Aulery, Rezi Erdiansyah

322-328

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|Abstract views: 128 | Download :98
https://doi.org/10.24912/pr.v7i2.21385

Analisis Komunikasi Pemasaran Media Sosial Instagram @rotiunyilvenusofficial dalam Memperluas Jangkauan Pasar

Glessya Vynika Leonard, Sisca Aulia

329-335

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|Abstract views: 297 | Download :234
https://doi.org/10.24912/pr.v7i2.21405

Analisis Social Media Marketing Scarlett Whitening di Instagram

Florensia Florensia, Lusia Savitri Setyo Utami

336-345

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|Abstract views: 1128 | Download :436
https://doi.org/10.24912/pr.v7i2.21406

Pesan Pemasaran Elektronik (Digital) Produk Kecantikan

Jennifer Lauren, Riris Loisa

346-353

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|Abstract views: 135 | Download :122
https://doi.org/10.24912/pr.v7i2.21413

Komunikasi Pemasaran Produk Herbaleo melalui Media Sosial TikTok (Strategi Content Creator)

Jennifer Angel Athalia, Gregorius Genep Sukendro

354-361

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|Abstract views: 153 | Download :186
https://doi.org/10.24912/pr.v7i2.21415

Pemaknaan Pesan Komunikasi Iklan Produk Perawatan Pria Terkait Stigma di Masyarakat

Jocelyn Amantha Hernanda, Lusia Savitri Setyo Utami

362-369

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|Abstract views: 134 | Download :108
https://doi.org/10.24912/pr.v7i2.21416

Analisis Strategi Marketing Public Relations PT. Heinz ABC Indonesia dalam Pasar Internasional

Marianus Marvel, Farid Rusdi

370-378

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|Abstract views: 487 | Download :703
https://doi.org/10.24912/pr.v7i2.21417

Pemanfaatan Media Digital sebagai Sarana Pemasaran Perusahaan Properti

Thalia Frederica, Roswita Oktavianti

379-389

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|Abstract views: 439 | Download :382
https://doi.org/10.24912/pr.v7i2.21419

Marketing Mix (9P) TikTok Shop Erigo terhadap Minat Beli Konsumen

Aviana Marcelyn, Sisca Aulia

390-397

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|Abstract views: 377 | Download :621
https://doi.org/10.24912/pr.v7i2.21423

Selektivitas Gen Z dalam Memilih Media Informasi di Instagram (Studi Kasus Mahasiswa Di Jakarta)

Bagas Syarip Hidayatullah, Septia Winduwati

398-406

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|Abstract views: 315 | Download :413
https://doi.org/10.24912/pr.v7i2.21430

Media Relations PT Angkasa Pura I pada Perhelatan G20

Alfonsus Christoper, Roswita Oktavianti

407-415

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|Abstract views: 75 | Download :117
https://doi.org/10.24912/pr.v7i2.21431

Konten Promosi Blibli di YouTube yang Menampilkan NCT127 dalam Meningkatkan Brand Awareness

Kezia Audreylia, Lusia Savitri Setyo Utami

416-423

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|Abstract views: 113 | Download :101
https://doi.org/10.24912/pr.v7i2.21435

Iklan Audio Sprite versi Bercocok Tanam dan Persepsi Penyandang Disabilitas Netra

Evan Timothy Wijaya, Gregorius Genep Sukendro

424-431

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|Abstract views: 41 | Download :74

Analisa Pengaruh Penggunaan Media Sosial terhadap Kesesuaian Citra Diri Followers Akun Instagram @rahasiagadis

Mutiara Sani, Farid Rusdi

432-439

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|Abstract views: 211 | Download :141
https://doi.org/10.24912/pr.v7i2.21441

Strategi Public Relations Brand Le Havre

Valen Tanasia, Sisca Aulia

440-447

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|Abstract views: 73 | Download :94
https://doi.org/10.24912/pr.v7i2.21472

Strategi Komunikasi Pemasaran PT Alko Sumatra Kopi dalam Meningkatkan Brand Loyalty

Amelia Kristina Simarmata, Farid Rusdi, Doddy Salman

448-455

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|Abstract views: 272 | Download :212
https://doi.org/10.24912/pr.v7i2.21477

Daya Tarik Komunikasi Persuasif Leaders dalam Proses Pembinaan Tenaga Pemasar Pada Hope Agency Prudential

Viviana Viviana, Riris Loisa

456-465

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|Abstract views: 214 | Download :128
https://doi.org/10.24912/pr.v7i2.21362

Analisis Personal Branding di Media Sosial (Studi Kasus pada Channel YouTube Windah Basudara)

Daffy Al Farisi, Gregorius Genep Sukendro

466-472

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|Abstract views: 860 | Download :552
https://doi.org/10.24912/pr.v7i2.21510

Analisis Aksesibilitas Website Pemerintah Provinsi Indonesia Sebagai Implementasi Corporate Digital Responsibility terhadap E-Government

St. Mukhlisahtul Amaliah, Hanny Hafiar, Retasari Dewi

473-486

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|Abstract views: 342 | Download :495
https://doi.org/10.24912/pr.v7i2.24456

Kampanye Public Relations #BeautyEverAfter dalam Pengelolaan Limbah Kosmetik: Kecantikan Vs Keberlanjutan

Ananda Devina Putri, Tria Patrianti

487-495

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|Abstract views: 654 | Download :417
https://doi.org/10.24912/pr.v7i2.26069