Published: 2020-10-01

Editorial Information

Cover Vol 4 No 2

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|Abstract views: 103 | Download :103
https://doi.org/10.24912/pr.v4i2.9412

Front Matters Vol 4 No 2

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|Abstract views: 85 | Download :111
https://doi.org/10.24912/pr.v4i2.9462

Back Matters Vol 4 No 2

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|Abstract views: 73 | Download :86
https://doi.org/10.24912/pr.v4i2.9411

Articles

Analisis Personal Branding Selebgram Vincent Raditya di Instagram

Mellisa Mellisa, H.H. Daniel Tamburian

215-220

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|Abstract views: 1067 | Download :1615
https://doi.org/10.24912/pr.v4i2.6486

Pengaruh Rebranding dan Kualitas Layanan terhadap Brand Image GOJEK

Viola Natalia, Rezi Erdiansyah

221-228

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|Abstract views: 1057 | Download :763
https://doi.org/10.24912/pr.v4i2.6481

Pengaruh Celebrity Endorsement dan Perceived Advertising Value terhadap Keputusan Pembelian di Fore Coffee

Leonardo Leonardo, Rezi Erdiansyah

229-236

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|Abstract views: 674 | Download :651
https://doi.org/10.24912/pr.v4i2.6482

Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Karin Charvia, Rezi Erdiansyah

237-244

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|Abstract views: 2334 | Download :1650
https://doi.org/10.24912/pr.v4i2.6483

Strategi Komunikasi Kampanye Internal Greget Plastik untuk Menumbuhkan Kesadaran Karyawan dalam Mengurangi Penggunaan Plastik Sekali Pakai (Studi pada PT Kalbe Farma Tbk)

Jessica Donata, Yugih Setyanto

245-250

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|Abstract views: 876 | Download :770
https://doi.org/10.24912/pr.v4i2.6490

Studi Pemain Basket Samuel Pelmelay dalam Membangun Personal Branding Rookie of the Year Indonesian Basketball League (IBL)

Shandy Axel Natanael, Farid Rusdi

251-256

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|Abstract views: 261 | Download :252
https://doi.org/10.24912/pr.v4i2.6498

Persepsi Pengguna Kosmetik Focallure terhadap Tayangan Youtube Tasya Farasya

Agatha Christy Adriani, Septia Winduwati

257-263

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|Abstract views: 658 | Download :476
https://doi.org/10.24912/pr.v4i2.6501

Strategi Promosi Penyanyi Cover di Media Sosial

Mulyani Citra Setiawati, Farid Rusdi

264-271

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|Abstract views: 267 | Download :452
https://doi.org/10.24912/pr.v4i2.6502

Proses Interaksi Simbolik dalam Pembentukan PProses Interaksi Simbolik Perencanaan Komunikasi Pemasaran (Studi Kasus pada Instagram @Appetonindonesia)

Angelia Febricha, Muhammad Adi Pribadi

272-279

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|Abstract views: 511 | Download :505
https://doi.org/10.24912/pr.v4i2.6503

Analisis Strategi Komunikasi Pemasaran dalam Persaingan E-Commrece di Indonesia

Sharen Kangean, Farid Rusdi

280-287

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|Abstract views: 8994 | Download :30461
https://doi.org/10.24912/pr.v4i2.6504

Strategi Corporate Social Responsibility dalam Pembentukan Citra Perusahaan (Studi pada Kegiatan CSR di PT. Wijaya Karya)

Dela Melinda Savila, Lusia Savitri Setyo Utami

288-294

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|Abstract views: 1176 | Download :900
https://doi.org/10.24912/pr.v4i2.6511

Komunikasi Cyber Beauty Vlogger Fatya Biya dalam Mendukung Citra Merek Wardah

Yolanda Octha Verren, Septia Winduwati

295-302

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|Abstract views: 286 | Download :247
https://doi.org/10.24912/pr.v4i2.6512

Analisis Employee Relations melalui Training dalam Membangun Loyalitas Karyawan (Studi pada Karyawan Divisi Teknik PT. Pelita Air Service)

Syannaz Berliana Herpridjihan, Lusia Savitri Setyo Utami

303-309

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|Abstract views: 709 | Download :606
https://doi.org/10.24912/pr.v4i2.6513

Interaksi Simbolik dalam Komunikasi Pemasaran Terpadu di PT. Creative Motion Pctures: Studi Kasus Komunikasi Pemasaran Film Once Upon a Time in Indonesia

Ricardo Silenzie, Muhammad Adi Pribadi

310-315

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|Abstract views: 429 | Download :395
https://doi.org/10.24912/pr.v4i2.6514

Pengaruh Daya Tarik Iklan E-commerce terhadap Brand Trust Konsumen (Survei terhadap Penonton Iklan Tokopedia #MulaiAjaDulu di Youtube)

Fernaldo Fernaldo, Roswita Oktavianti

316-323

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|Abstract views: 913 | Download :986
https://doi.org/10.24912/pr.v4i2.6515

Public Relations Perusahaan Industri Musik dalam Mempertahankan Reputasi (Analisis terhadap DX Entertainment JKT48)

Shani Indira Natio, Sinta Paramita

324-331

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|Abstract views: 3861 | Download :5237
https://doi.org/10.24912/pr.v4i2.6596

Analisis Komunikasi Pemasaran Go-Pay Melalui Promosi Cashback

Edwin Notowijoyo, Riris Loisa

332-338

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|Abstract views: 1585 | Download :942
https://doi.org/10.24912/pr.v4i2.6602

Pengaruh Sosial Media (Instagram) dalam Meningkatkan Brand Awareness Kopi Kenangan

Andrianus Agustinus, Ahmad Junaidi

339-346

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|Abstract views: 3926 | Download :3610
https://doi.org/10.24912/pr.v4i2.6605

Pengaruh Celebrity Endorser Deddy Corbuzier Terhadap Brand Image J&T Express

Eliza Eliza, Gregorius Genep Sukendro

347-353

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|Abstract views: 539 | Download :531
https://doi.org/10.24912/pr.v4i2.6606

Pembentukan Personal Branding K-pop Influencer Melalui Media Sosial Instagram (Studi Kasus pada Akun Instagram @Kimdarlings)

Muhammad Fauzan Azhar, Septia Winduwati

354-361

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|Abstract views: 995 | Download :749
https://doi.org/10.24912/pr.v4i2.6607

Pengaruh Crisis Responsibility Terhadap Post-Crisis Reputation pada Maskapai Garuda Indonesia

Anasthasia Fauziek, Sinta Paramita

362-367

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|Abstract views: 411 | Download :600
https://doi.org/10.24912/pr.v4i2.6626

Pengaruh Citra Merek Terhadap Kepuasan Pelanggan dan Implikasinya pada Positive Word Of Mouth Penumpang MRT Jakarta

Meiliana Meiliana, Rezi Erdiansyah

368-376

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|Abstract views: 474 | Download :449
https://doi.org/10.24912/pr.v4i2.6632

Promosi Cyber Film Bumi Manusia

Safa Safa, Eko Harry Susanto

377-385

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|Abstract views: 346 | Download :409
https://doi.org/10.24912/pr.v4i2.6672

Upaya GoPay Terhadap Mahasiswa di Kantin UNTAR Kampus 1

Livia Gracely Wahyu, Eko Harry Susanto, Sisca Aulia

386-392

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|Abstract views: 244 | Download :237
https://doi.org/10.24912/pr.v4i2.6674

Pengaruh Electronic Word of Mouth, Tingkat Kepercayaan Konsumen dan Minat Kunjungan Wisata Kuliner Kota Bogor

Terisia Ria Kristianti, Rezi Erdiansyah

393-401

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|Abstract views: 1513 | Download :1499
https://doi.org/10.24912/pr.v4i2.6686

Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran PT. Microad Indonesia (Studi Etnografi: Systema Solution di Media Sosial)

Andre Wijaya, Muhammad Adi Pribadi

402-410

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|Abstract views: 431 | Download :499
https://doi.org/10.24912/pr.v4i2.6712

Strategi Marketing Media Cetak di Era Digital (Studi pada Majalah Sindo Weekly)

Desi Natalia, Muhammad Gafar Yoedtadi

411-418

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|Abstract views: 3028 | Download :1030
https://doi.org/10.24912/pr.v4i2.6730

Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Parousia Parousia, Riris Loisa

419-425

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|Abstract views: 380 | Download :321
https://doi.org/10.24912/pr.v4i2.6810

Pengaruh Celebrity Endorser dan Media Sosial Youtube Sebagai Sarana Cyber Branding Terhadap Keputusan Pembelian Neo Coffee

Julia Stefani, Ahmad Junaidi

426-434

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|Abstract views: 696 | Download :686
https://doi.org/10.24912/pr.v4i2.6910

Media Sosial dan Perilaku Konsumtif

Charissa Fransisca, Rezi Erdiansyah

435-439

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|Abstract views: 7898 | Download :7770
https://doi.org/10.24912/pr.v4i2.6997