Published: 2019-12-09

Editorial Information

Cover Prologia Vol 3 No 1

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|Abstract views: 101 | Download :95
https://doi.org/10.24912/pr.v3i1.6346

Front Matters Vol 3 No 1

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|Abstract views: 137 | Download :94
https://doi.org/10.24912/pr.v3i1.6316

Back Matters Vol 3 No 1

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|Abstract views: 79 | Download :61
https://doi.org/10.24912/pr.v3i1.6315

Articles

Parodi Sebagai Strategi Kreatif Iklan di Indonesia (Studi Kasus Iklan Ovo X Grab Versi Rhoma Irama)

Ahmad Fauzi, Wulan Purnama Sari

1-8

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|Abstract views: 1802 | Download :2345
https://doi.org/10.24912/pr.v3i1.6111

Komunikasi Pemasaran dalam Membangun Brand Awareness (Studi Kasus Partipost)

Aileen Belinda, Riris Loisa

9-16

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|Abstract views: 4487 | Download :2811
https://doi.org/10.24912/pr.v3i1.6112

Upaya Marketing Public Relations dalam Revitalisasi Program Ria Jenaka Di TVRI untuk Menarik Penonton Milenial

Alan Somantri Somantri, Diah Ayu Candraningrum

17-22

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|Abstract views: 282 | Download :249
https://doi.org/10.24912/pr.v3i1.6114

Bauran Komunikasi Pemasaran dalam Mempertahankan Loyalitas Pelanggan (Studi Kasus Resto Ahwa)

Albert Wijaya, Riris Loisa

23-30

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|Abstract views: 650 | Download :1096
https://doi.org/10.24912/pr.v3i1.6118

Analisis Personal Branding Youtuber Gim : (Studi Fenomenologi Michael Souw)

Andrey Wibowo, Farid Rusdi

31-38

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|Abstract views: 1086 | Download :1353
https://doi.org/10.24912/pr.v3i1.6132

Strategi Komunikasi Pemasaran Coffee Broker dalam Meningkatkan Jumlah Pelanggan

Bunga Febriana, Yugih Setyanto

39-46

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|Abstract views: 3512 | Download :5190
https://doi.org/10.24912/pr.v3i1.6138

Pengaruh Motif Penggunaan Media Sosial Instagram terhadap Kepuasan Konsumen (Studi pada Followers @pluffyschoice)

Cassandra Willianti, Roswita Oktavianti

47-53

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|Abstract views: 3237 | Download :4812
https://doi.org/10.24912/pr.v3i1.6205

Kreatif Hashtag (Analisis Deskriptif Makna Penggunaan Hashtag Pada Iklan Tokopedia #MulaiAjaDulu Di Youtube)

Christian Christian, Genep Sukendro

54-59

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|Abstract views: 975 | Download :2463
https://doi.org/10.24912/pr.v3i1.6206

Manajemen Periklanan Cafe La Fellas dalam Membangun Brand Image

Clara Yulianita, Daniel Tamburian

60-65

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|Abstract views: 497 | Download :757
https://doi.org/10.24912/pr.v3i1.6208

Strategi Komunikasi Pemasaran Salon Dreadock Studio Indonesia

Claudio Tjahjadi, Gregorius Genep Sukendro

66-73

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|Abstract views: 450 | Download :645
https://doi.org/10.24912/pr.v3i1.6210

Strategi Kreatif Iklan Online Shop Aksesoris Wanita Di Media Sosial Instagram (Studi Pada Akun @Summercity_Id Dan @Neve_Blink )

Debby Riandy, Roswita Oktavianti

74-79

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|Abstract views: 1264 | Download :1049
https://doi.org/10.24912/pr.v3i1.6211

Experiential Marketing Starbucks Level Core, Forward, Dan Reserve

Evelyn Thelia, Wulan Purnama Sari

80-85

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|Abstract views: 438 | Download :628
https://doi.org/10.24912/pr.v3i1.6214

Komunikasi Pemasaran Brand Lokal Kepada Masyarakat Indonesia (Studi Terhadap Beras Sikoki)

Evin Cornellin, Sinta Paramita

86-98

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|Abstract views: 902 | Download :2340
https://doi.org/10.24912/pr.v3i1.6217

Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Minat Beli Produk Dunkin’ Donuts Indonesia

Fany Sunjaya, Rezi Eridansyah

99-104

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|Abstract views: 1883 | Download :1481
https://doi.org/10.24912/pr.v3i1.6219

Pemilihan Dan Pemanfaatan Media Sosial Instagram Sebagai Komunikasi Pemasaran Ascenta Tour

Gabriela Madeline, Eko Harry Susanto

105-111

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|Abstract views: 1183 | Download :966
https://doi.org/10.24912/pr.v3i1.6221

Pemanfaatan Atribut Agama Terhadap Brand Image Blessed Brothers Café

Gary Dwiputra Liawijaya, Ahmad Junaidi

112-119

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|Abstract views: 208 | Download :287
https://doi.org/10.24912/pr.v3i1.6223

Analisis YouTube TVRI Dalam Meningkatkan Jumlah Penonton

Gilang Putra Ramadhan, Eko Harry Susanto, Sisca Aulia

120-127

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|Abstract views: 702 | Download :1133
https://doi.org/10.24912/pr.v3i1.6224

Strategi Public Relations Kepabeanan Dan Cukai Pt.Abadi Cemerlang Eratama Logistik dalam Mengedukasi Konsumen Mengenai Bahaya Impor Ilegal

Immanuel Hendrico, Yugih Setyanto

128-134

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|Abstract views: 610 | Download :372
https://doi.org/10.24912/pr.v3i1.6226

Employee Relations Dalam Isu Penutupan Perusahaan (Studi Kasus Gerai Matahari Di Mall Pluit Village)

Jasmin Wati, Farid Rusdi

135-141

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|Abstract views: 699 | Download :3988
https://doi.org/10.24912/pr.v3i1.6229

Kegiatan Public Relations Votrro Coffee And Bar Dalam Menjaga Loyalitas Customer Votrro Coffee And Bar

Jeffrey Jeffrey, Ahmad Junaidi

142-146

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|Abstract views: 471 | Download :585
https://doi.org/10.24912/pr.v3i1.6231

Humas Kominfo Dalam Mencegah Bahaya Radikalisme Di Media Sosial

Jefri Handoko, Eko Harry Susanto

147-153

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|Abstract views: 955 | Download :1373
https://doi.org/10.24912/pr.v3i1.6232

Kegiatan Komunikasi Pemasaran dalam Membangun Loyalitas Konsumen Di Cv. Cipta Wahana Kreasi

Jessica Octaviani, Yugih Setyanto

154-161

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|Abstract views: 609 | Download :1567
https://doi.org/10.24912/pr.v3i1.6233

Eksistensi LPP TVRI Dalam Industri Penyiaran

Junaidi Diharyo, Wulan Purnama Sari

162-168

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|Abstract views: 385 | Download :590
https://doi.org/10.24912/pr.v3i1.6234

Pengaruh Fungsi Iklan Dan Citra Merek Terhadap Loyalitas Pelanggan Gojek

Kevin Kevin, Widayatmoko Wdayatmoko, Muhammad Adi Pribadi

169-176

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|Abstract views: 3128 | Download :2631
https://doi.org/10.24912/pr.v3i1.6235

Strategi Content Marketing Untuk Membangun Brand Awareness (Studi Kasus Video Aftermovie Djakarta Warehouse Project)

Lea Aprilia, Diah Ayu Candraningrum, Nigar Pandrianto

177-181

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|Abstract views: 3427 | Download :2614
https://doi.org/10.24912/pr.v3i1.6236

Strategi Komunikasi Pemasaran PT. Han Indotama Perkasa Dalam Memperkenalkan Brand Minuman Han Dynastea

Meilindy Permata Sari, Yugih Setyanto

182-189

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|Abstract views: 787 | Download :3728
https://doi.org/10.24912/pr.v3i1.6237

Analisis Promosi Goffee Indonesia Di Instagram

Melly Darmawan, Yugih Setyanto, Sisca Aulia

190-195

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|Abstract views: 549 | Download :402
https://doi.org/10.24912/pr.v3i1.6238

Analisis Kreativitas Cindercella dalam Melakukan Make Up Art

Monica Monica, Genep Sukendro

196-203

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|Abstract views: 317 | Download :352
https://doi.org/10.24912/pr.v3i1.6239

Peran Manajemen Public Relations NoonaKu Signature dalam Membangun Reputasi

Reggiana Regianna, H.H Daniel Tamburian

204-208

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|Abstract views: 452 | Download :390
https://doi.org/10.24912/pr.v3i1.6240

Komunikasi Interaktif Food Blogger Pada Media Sosial Instagram (Studi Kasus Akun @Anak.Kuliner Dan @Eatandcouple)

Renata Adelia, Roswita oktavianti

209-216

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|Abstract views: 909 | Download :2188
https://doi.org/10.24912/pr.v3i1.6241

Strategi Komunikasi Pemasaran Pengusaha Brand Lokal (Studi Kasus Pada Fine Finest Hour Dan Your Apparel)

Reynaldi Permana, Roswita Oktavianti

217-223

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|Abstract views: 1524 | Download :1032
https://doi.org/10.24912/pr.v3i1.6242

Tinjauan Etika Periklanan dalam Konten Kreatif (Analisis Semiotik Iklan Shopee Versi Blackpink)

Ria Octavani, Sinta Paramita

224-230

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|Abstract views: 2387 | Download :4440
https://doi.org/10.24912/pr.v3i1.6243

Analisis Strategi Konten Dalam Meraih Engagement pada Media Sosial Youtube (Studi Kasus Froyonion)

Ricko Ricko, Ahmad Junaidi

231-237

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|Abstract views: 6017 | Download :12025
https://doi.org/10.24912/pr.v3i1.6245

Pengaruh Brand Image Oi-Dakk dengan penggunaan Endorser untuk promosi di Instagram terhadap Minat Beli Konsumen

Ryan Susantio, Diah ayu Candraningrum

238-246

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|Abstract views: 605 | Download :514
https://doi.org/10.24912/pr.v3i1.6246

Pengaruh Selebriti Endorser Instagram Terhadap Minat Beli Followers

Sabrina Dimelia, Farid Rusdy

247-254

PDF
|Abstract views: 2328 | Download :3554
https://doi.org/10.24912/pr.v3i1.6247

Analisis Persepsi Konsumen Terkait Rebranding Logo Carvil

Sampras Nugroho, Widyatmoko widyatmoko, Muhammad Adi Pribadi

255-260

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|Abstract views: 799 | Download :617
https://doi.org/10.24912/pr.v3i1.6248

Komunikasi Bisnis Dalam Usaha Keluarga Etnis Tionghoa

Shella Shella, Wulan Purnama Sari

261-266

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|Abstract views: 584 | Download :577
https://doi.org/10.24912/pr.v3i1.6249

Pengaruh Citra, Kredibilitas dan Kemampuan Komunikasi Beauty Vlogger Terhadap Keputusan Pembelian Produk Make-Up Maybelline (Studi Kasus Tasya Farasya)

Sonya Aprillia Savitri, Rezi Erdiansyah

267-273

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|Abstract views: 3056 | Download :2854
https://doi.org/10.24912/pr.v3i1.6250

Media Sosial Dalam Pembentukan Personal Branding (Studi Pada Instagram Alberta Claudia)

Vanesha Angelika, Yugih Setyanto

274-282

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|Abstract views: 1344 | Download :1091
https://doi.org/10.24912/pr.v3i1.6251

Tingkat Kepuasan Infromasi Kuliner Terhadap Penggunaan Instagram @anakjajan

Veeren Monica Sanjaya, Gafar Yoetadi

283-288

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|Abstract views: 485 | Download :515
https://doi.org/10.24912/pr.v3i1.6252

Pengaruh Kualitas Pesan Iklan dan Kreativitas Iklan Terhadap Daya Tarik Iklan “Udah Waktunya Pake GO-JEK – Vertibokek”

Vincent Eka Saputra, Widyatmoko Widyatmoko

289-298

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|Abstract views: 987 | Download :1884
https://doi.org/10.24912/pr.v3i1.6253

Analisis Bauran Komunikasi Pemasaran Dalam Membangun Brand Loyalty Bar Kopi Seru

Yohanes Yohanes, Wulan Purnama Sari

299-304

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|Abstract views: 1372 | Download :940
https://doi.org/10.24912/pr.v3i1.6254

Analisis Brand Activation Hellobeauty dalam Membangun Loyalitas Konsumen

Yuli Yantimas, Diah ayu Candranigrum

305-312

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|Abstract views: 585 | Download :1218
https://doi.org/10.24912/pr.v3i1.6255