Hambatan Rebranding Boyband Dragonboyz dalam Industri Musik di Indonesia


Abstract
Keywords
Full Text:
PDFReferences
Bogdan dan Taylor. (2012). Prosedur Penelitian. Dalam Moleong, Pendekatan Kualitatif. Jakarta: Rineka Cipta.
Creswell, J.W. (2013). Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed, edisi ketiga. Yogyakarta: Pustaka pelajar.
Goi, CL dan Goi, MT, (2011). Review on Models and Reasons of Rebranding, International Conference on Social Science and Humanity. Singapore : Vol.5
Kotler dan Keller. (2009). Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta:
Erlangga
Moleong, Lexy J. (2012). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Ruslan,Rosady. (2008). Manajemen Public Relatoins & Media Komunikasi. Jakarta : PT Rajagrafindo Persada.
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Afabeta
Tevi, AC dan Otubanjo, O. (2013). Understanding Corporate Rebranding: An Evolution Theory Perspective, International Journal of Marketing Studies. Vol.5, No.3
Tjiptono, Fandy. (2011). Manajemen dan Strategi Merek. Yogyakarta : Andi Offset Press.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Refbacks
- There are currently no refbacks.