Prologia (E-ISSN 2598-0777) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Prologia are result from research and scientific studies conduct by students in communication field. Prologia published twice a year. First issue will be publish on March and second issue on October. Articles published in Prologia have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team. 

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Current Issue

Vol. 8 No. 1 (2024): Prologia

Published: 2024-03-18

Editorial Information

Cover Prologia Vol 8 No 1

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|Abstract views: 8 | Download :15
https://doi.org/10.24912/pr.v8i1.29124

Front Matters Prologia Vol 8 No 1

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|Abstract views: 10 | Download :16
https://doi.org/10.24912/pr.v8i1.29448

Back Matters Prologia Vol 8 No 1

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|Abstract views: 9 | Download :9
https://doi.org/10.24912/pr.v8i1.29125

Articles

Analisis Instagram Direktorat Jenderal Perhubungan Laut dalam Menjangkau Generasi Muda

Zhafirah Sholihah, Ahmad Junaidi

1-9

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|Abstract views: 51 | Download :51
https://doi.org/10.24912/pr.v8i1.21490

Tantangan PR dalam Mempromosikan Kawasan Bintan Resorts di Masa Pandemi Covid-19

David Nelson, Moehammad Gafar Yoedtadi

10-17

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|Abstract views: 50 | Download :31
https://doi.org/10.24912/pr.v8i1.21535

Iklan Bibit di YouTube Memengaruhi Pemakaian Aplikasi Bibit

Nicholas Victor, Moehammad Gafar Yoedtadi

18-23

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|Abstract views: 43 | Download :22
https://doi.org/10.24912/pr.v8i1.21551

Komunikasi Pemasaran dan Brand Awareness Makanan Ringan (Studi Kasus Pada Perusahaan Tem.Peh)

Richelle Jonathan, Roswita Oktavianti

24-33

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|Abstract views: 76 | Download :66
https://doi.org/10.24912/pr.v8i1.21564

Komunikasi Bisnis dalam Menciptakan Loyalitas Pelanggan (Studi Kasus PT. Bukit Merapin Nusantara Lines)

Reynaldo Franslie, Wulan Purnama Sari

34-41

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|Abstract views: 164 | Download :68
https://doi.org/10.24912/pr.v8i1.21602

Pembentukan Digital Personal Branding di Media Sosial Akun Instagram @Chiquitalimer

Christina Susanti, Sinta Paramita

42-49

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|Abstract views: 72 | Download :132
https://doi.org/10.24912/pr.v8i1.21608

Analisis Strategi Marketing Public Relation PKB untuk Menarik Pemilih Generasi Muda di Kepulauan Aru

Meilinda Djabumir, Yugih Setyanto

50-57

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|Abstract views: 79 | Download :77
https://doi.org/10.24912/pr.v8i1.21613

Strategi Komunikasi Pariwisata sebagai Media Pemasaran (Studi pada Desa Temajuk Kabupaten Sambas)

Felisia, Wulan Purnama Sari

58-65

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|Abstract views: 82 | Download :55
https://doi.org/10.24912/pr.v8i1.21621

Komunikasi Virtual pada Komunitas Growth Space di Media Sosial Discord

Putri Puspita Rahayu, Gregorius Genep Sukendro

66-72

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|Abstract views: 107 | Download :73
https://doi.org/10.24912/pr.v8i1.21628

Strategi Public Relations dalam Melakukan Branding Melalui Instagram Warta Bogasari

Natasya Rachma Pratiwi, Sinta Paramita

73-79

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|Abstract views: 90 | Download :43
https://doi.org/10.24912/pr.v8i1.21634

Event Sebagai Pendukung Komunikasi Pemasaran Perusahaan Allo Bank dalam Membangun Kesadaran Merek

Baby Setiawaty Hardjono, Yugih Setyanto

80-86

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|Abstract views: 110 | Download :104
https://doi.org/10.24912/pr.v8i1.21640

Pengaruh Citra Merek dan Promosi GoFood terhadap Loyalitas Pelanggan

Andrew, Ahmad Junaidi

87-96

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|Abstract views: 99 | Download :70
https://doi.org/10.24912/pr.v8i1.25148

Menggali Potensi TikTok: Pendekatan Pemasaran Digital Produk Kecantikan ‘FAV BEAUTY’

Dalvin Hadi Surya, Rezi Erdiansyah

97-106

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|Abstract views: 116 | Download :71
https://doi.org/10.24912/pr.v8i1.27457

Brand Affiliate sebagai Alternatif Membangun Brand Awareness

Ivana Trixie, Nigar Pandrianto

107-115

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|Abstract views: 123 | Download :72
https://doi.org/10.24912/pr.v8i1.27532

Pengaruh Komunikasi Pemasaran Film Barbie Live Action 2023 terhadap Minat Beli Masyarakat

Sanny Clarista Hardi, Ahmad Junaidi

116-123

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|Abstract views: 148 | Download :96
https://doi.org/10.24912/pr.v8i1.27556

Strategi Komunikasi Sales Marketing PT. Acon Indonesia dalam Melakukan Negosiasi Transaksi Bata Ringan

Angelline Tiovannie, Muhammad Adi Pribadi

124-133

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|Abstract views: 120 | Download :110
https://doi.org/10.24912/pr.v8i1.27561

Peran Public Relations dalam Membangun Komunikasi Karyawan dan Pimpinan yang Konstruktif pada Perusahaan

Aisha Natasha Ismail, Yugih Setyanto

134-142

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|Abstract views: 62 | Download :61
https://doi.org/10.24912/pr.v8i1.27563

Pengaruh Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian Tiket Film Oppenheimer

Erlangga Putra Fahlevy, Muhammad Adi Pribadi

143-151

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|Abstract views: 124 | Download :64
https://doi.org/10.24912/pr.v8i1.27568

Strategi Komunikasi di Media Sosial PT. Pos Logistik Indonesia dalam Membangun Brand Awareness

Caroline Kurniawan, Farid Rusdi

152-159

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|Abstract views: 147 | Download :71
https://doi.org/10.24912/pr.v8i1.27569

Marketing Public Relations dalam Mempopulerkan Seni Modern dan Kontemporer di Museum

Serena Emerald, Sinta Paramita

160-169

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|Abstract views: 90 | Download :47
https://doi.org/10.24912/pr.v8i1.27575

Keterlibatan Penggemar K-Pop Melalui Dance Challenge NCT di TikTok

Gidhea Graciella, Lusia Savitri Setyo Utami

170-177

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|Abstract views: 97 | Download :42
https://doi.org/10.24912/pr.v8i1.27587

Strategi Manajemen Krisis PT. Z dalam Membangun Reputasi Perusahaan di Bidang Otomotif (Studi Kasus Rangka Q)

Jackson, Sisca Aulia

178-183

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|Abstract views: 145 | Download :57
https://doi.org/10.24912/pr.v8i1.27602

Analisis Regresi User Generated Content terhadap Brand Image Produk Skintific di Aplikasi TikTok Untuk Generasi Z

Eunike Jesselyn, Wulan Purnama Sari

184-193

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|Abstract views: 190 | Download :220
https://doi.org/10.24912/pr.v8i1.27604

Strategi Komunikasi Dinas Pariwisata Ekonomi Kreatif dan Kebudayaan Labuan Bajo dalam Mempromosikan Objek Wisata Premium

Maria Melanie Della Rose, Riris Loisa

194-201

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|Abstract views: 125 | Download :56
https://doi.org/10.24912/pr.v8i1.27628

Strategi Promosi Karya Musik Label Musik Bagus Indonesia melalui Akun Instagram @musikbagusrecords

Cheyene Nadine Roseline, Moehammad Gafar Yoedtadi

202-209

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|Abstract views: 122 | Download :56
https://doi.org/10.24912/pr.v8i1.27638

Pemanfaatan Media Sosial Tiktok oleh Adira Finance dalam Menyampaikan Content Marketing

Maria Evelyn Winata, Farid Rusdi

210-219

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|Abstract views: 88 | Download :64
https://doi.org/10.24912/pr.v8i1.27640

Peran TikTok Affiliate Sebagai Strategi Membangun Brand Awareness Shop Kukai

Vanesa Minardi Chai, Sisca Aulia

220-229

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|Abstract views: 287 | Download :109
https://doi.org/10.24912/pr.v8i1.27653

Pengaplikasian Strategi dan Teknik Komunikasi Persuasif pada Live Shopping TikTok

Valencia Vimala Yanthi, Suzy Azeharie

230-239

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|Abstract views: 176 | Download :160
https://doi.org/10.24912/pr.v8i1.27656

Pengaruh Konten "A Day in My Life" di Akun TikTok @hannysoegianto terhadap Perilaku Produktif Followers

Ribka Pristia Mileniar, Daru Purnomo, Rendy Hermanto Abraham

240-250

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|Abstract views: 101 | Download :120
https://doi.org/10.24912/pr.v8i1.28707

Faktor Pengaruh Penggunan Teknologi terhadap Niat dan Perilaku pada Penggunaan DANA

Nabila Raihan Kandi, Hanny Hafiar, Priyo Subekti

251-264

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|Abstract views: 103 | Download :101
https://doi.org/10.24912/pr.v8i1.29045
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