Koneksi
type: channel
description: Koneksi (E-ISSN 2598-0785) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Science, Universitas Tarumanagara. Scientific articles published in Koneksi are result from research and scientific studies conduct by students in communication field. Koneksi published twice a year. First issue will be publish on March and second issue on October. Articles published in Koneksi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
publisher: Fakultas Ilmu Komunikasi Universitas Tarumanagara
language: en-US
publication name: Koneksi
issn: 2598-0785
copyright: This work is licensed under a Koneksi Creative Commons Attribution-ShareAlike 4.0 International License.
items: Peran Komunikasi Intrapersonal terhadap Penerimaan Tren Work Life Balance Menjadi Gaya Hidup Generasi Z di Indonesia
items: Dinamika Ekspektasi dalam Pasangan Berpacaran: Studi pada Akun TikTok @ashleywrobz
items: Representasi Kesenjangan Sosial Menurut Orang Indonesia dalam Serial Queen of Tears (Analisis Semiotika Saussure)
items: Fenomena Parasosial dan Ketertarikan Emosional Penggemar SEVENTEEN di Weverse
items: Kompetensi Penulis Popmama IDN Media dan Minat Baca Mahasiswa Fikom Untar
items: Strategi Komunikasi Sindiran Konten Lip Service TikTok @podcastkeselaje
items: Culture Shock dalam Adaptasi Sosial Remaja Perantau
items: Representasi Nilai Optimisme dalam MV PLAVE “The 6th Summer”
items: Analisis Persepsi Orang Tua terhadap Kidfluencer (Studi Pada Akun TikTok @abe_daily)
items: Konstruksi Tragedi sebagai Humor dalam Film Agak Laen (Analisis Wacana Kritis Norman Fairclough)
items: Pemanfaatan Media Sosial X untuk Interaksi Penggemar dalam Mendukung Idola
items: Representasi Profesi Jurnalis dalam Budaya Pop Korea: Analisis Resepsi Mahasiswa Jurnalis terhadap Drama Korea Pinocchio
items: Analisis Komunikasi Kelompok Adi and Friends Organizer Menggunakan Teori Leader-Member Exchange (Studi Pada Pernikahan Klien)
items: Praktik Kambing Hitam Sebagai Gambaran Ketidakadilan dalam Masyarakat (Studi Pada Film Penyalin Cahaya)
items: Film Animasi “Inside Out 2” sebagai Media Edukasi Mengenai Kecemasan Remaja
items: Harmoni Antarbudaya dalam Secangkir Teh: Kajian Gong Fu Cha Pantjoran Tea House
items: Peran Jurnalis ANTV dalam Menjaga Objektivitas Berita di Era Persaingan Media Televisi dan Media Sosial
items: Komunikasi Kelompok Eating Reorder dalam Membangun Supportivitas
items: Strategi Komunikasi Konten Kreator Edsa Estella di TikTok
items: Analisis Peran Humas DPR RI dalam Pengelolaan Instagram @ppid.dprri
items: Studi Dramaturgi pada Transpuan Gebby Vesta di Instagram
items: Komunikasi Antar Budaya Etnis Tiong Hoa, Melayu, dan Dayak dalam Menjaga Toleransi Antar Etnis di Singkawang
items: Budaya Komunikasi Etnis Minang dalam Film Saiyo Sakato
items: Konten di Media Sosial Sebagai Sarana Pelestarian Kebudayaan pada Swara Gembira
items: Representasi Perempuan dari Video Iklan Victoria's Secret Koleksi The Icon (Studi Wacana Kritis Sara Mills)
items: Simulasi Era Disrupsi dalam Iklan Apple “Crush”
items: Transformasi Konsumsi Hiburan Generasi Z melalui TikTok: Pendekatan Ekologi Media
items: Kontroversi Pernyataan Joko Widodo tentang Kampanye dalam Pemilu 2024 di Media Detik.com dan Viva.co.id
items: Hubungan Antara Kredibilitas Keanu Angelo dengan Sikap Penonton terhadap Iklan YouTube Miracles Hair Supplement Pantene
items: Gaya Penyajian Berita Kumparan dan Minat Baca Generasi Z di Media Digital
items: Cover Vol. 9 No. 2
items: Front Matters Vol. 9 No. 2
items: Back Matters Vol. 9 No. 2

Peran Komunikasi Intrapersonal terhadap Penerimaan Tren Work Life Balance Menjadi Gaya Hidup Generasi Z di Indonesia
type: item
description: The development of the era and digitalization has brought significant changes to various generations, especially Generation Z. Generation Z is known for its unique characteristics that have a desire to get flexibility in work, as well as an emphasis on the balance between work and personal life which has similarities to the concept brought by the trend of work life balance. Work life balance describes a situation where a person can manage and divide between work responsibilities, personal life, and other responsibilities. Talking about this trend is certainly related to lifestyle and requires intrapersonal communication in accepting this trend into a lifestyle. The purpose of this study is to understand the role of intrapersonal communication in the acceptance of the work life balance trend on the lifestyle decisions of Generation Z. The theory that supports this research is intrapersonal communication theory. This research was conducted with a qualitative approach and phenomenological method. The results showed that intrapersonal communication has an important role in decision making in accepting the work-life balance trend of Generation Z. The process of accepting the work life balance trend is not only influenced by external factors such as work or career.The work life balance trend is popular among Generation Z because this generation has characteristics that prioritize the balance between work and personal life as a top priority. This character is shaped by a more flexible financial situation compared to previous generations. However, as they age and take on life responsibilities, such as starting a family, their priorities shift towards financial stability, and the application of this trend has been shown to influence a more balanced lifestyle, bringing happiness to its users. Perkembangan zaman dan digitalisasi telah membawa perubahan signifikan pada berbagai generasi, terutama Generasi Z. Generasi Z dikenal dengan karakteristik unik yang memiliki keinginan u…
creator: Paulina Susanto
creator: Diah Ayu Candraningrum
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 286
ending page: 295
doi: 10.24912/kn.v9i2.33305

Dinamika Ekspektasi dalam Pasangan Berpacaran: Studi pada Akun TikTok @ashleywrobz
type: item
description: This study aims to analyze the role of TikTok content from the account @ashleywrobz in shaping expectations about romantic relationships, particularly among the younger generation. The expectations discussed are based on the uses and gratifications theory, which explains the motivation and gratification of media users, as well as the interpersonal communication elements by Joseph Devito, namely openness, empathy, supportiveness, positivity, and equality. This study employs a qualitative approach with a case study method to explore users’ perceptions and experiences related to the content. The findings indicate that TikTok content from @ashleywrobz significantly shapes positive expectations, especially in terms of openness and supportiveness in romantic relationships. However, the expectations formed are often excessive and unrealistic, potentially leading to conflicts or disappointment. This study provides insights into the role of social media as a shaper of romantic expectations while emphasizing the importance of digital literacy to understand and align expectations with reality. Recommendations are offered to individuals, couples, and academics to enhance healthy interpersonal communication and adopt a critical perspective toward digital content. Penelitian ini bertujuan untuk menganalisis peran konten TikTok dari akun @ashleywrobz dalam membentuk ekspektasi pada hubungan berpacaran, terutama di kalangan generasi muda. Ekspektasi yang dibahas meliputi teori uses and gratifications, yang menjelaskan motivasi dan gratifikasi pengguna media, serta elemen komunikasi interpersonal dari Joseph Devito, yaitu keterbukaan, empati, dukungan, rasa positif, dan kesetaraan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk menggali persepsi dan pengalaman pengguna terkait konten tersebut. Hasil penelitian menunjukkan bahwa konten TikTok @ashleywrobz secara signifikan mampu membentuk ekspektasi positif, terutama pada aspek keterbukaan dan dukung…
creator: Michelle Angela Bhudiawan
creator: Ahmad Junaidi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 296
ending page: 304
doi: 10.24912/kn.v9i2.33301

Representasi Kesenjangan Sosial Menurut Orang Indonesia dalam Serial Queen of Tears (Analisis Semiotika Saussure)
type: item
description: Korean dramas are very popular among Indonesian people. The purpose of this study is to find out: Representation of social inequality between two families in South Korea in the Queen of Tears series. Signifier and signified elements about social inequality in the Queen of Tears series. This study uses a qualitative approach by explaining or describing scenes using translated dialogues in Indonesian. The subject of the study is the Queen of Tears series, while the object of the study is the representation of social inequality. The existing social inequality is observed based on indicators of geographical location, income, economy, and quality of human resources. Data collection uses primary data and secondary data. The researcher interviewed South Korean citizens and a sociologist as a triangulator. The data analysis technique uses Saussure's semiotics, consisting of the signifier and the signified, and the stages of data analysis are data reduction, data presentation, and drawing conclusions and verification. The results obtained show that the representation of social inequality between two families in South Korea in the Queen of Tears series is displayed through indicators of differences in geographical location, income or economy, and quality of human resources. The upper social class has a better life in various fields, while the lower social class has limited access to government facilities, obtaining basic necessities, and education. Analysis of the signifier and signified elements shows that there is a contrasting difference between the two families, which shows a gap in the Queen of Tears series. Drama Korea sangat populer dikalangan masyarakat Indonesia. Tujuan penelitian untuk megetahui: Representasi kesenjangan sosial antar dua keluarga di Korea Selatan dalam serial Queen of Tears. Elemen signifier dan signified tentang kesenjangan sosial dalam serial Queen of Tears. Penelitian ini menggunakan pendekatan kualitatif dengan menjelaskan atau mendeskripsikan a…
creator: Melyanna Melyanna
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 305
ending page: 313
doi: 10.24912/kn.v9i2.33302

Fenomena Parasosial dan Ketertarikan Emosional Penggemar SEVENTEEN di Weverse
type: item
description: In the digital era, the communication process can be carried out virtually and the tool that is often used is social media. On social media, users can access various information and one of their favorite topics is public figures. Through social media, fans can follow their idols and find out the latest information about their activities. The phenomenon where fans feel a feeling of closeness within fans with their idols is called a parasocial phenomenon. Parasocial interactions and relationships can give rise to feelings of emotional attraction in fans, which has an impact on the way they behave and view their idols. This research uses the basic concepts of mass communication, popular culture and parasocial phenomena. This research aims to analyze parasocial phenomena and emotional attraction of SEVENTEEN fans on the Weverse platform. This research uses a qualitative approach and phenomenological methods. The results of the research show that interactions on digital platforms such as Weverse, through content containing personal messages, have formed a sense of intimacy that supports parasocial relationships and fans' emotional interest. Additionally, parasocial phenomena and emotional attraction may contribute to how fans build relationships in real life. Di era digital, proses komunikasi dapat dilakukan secara virtual dan sarana yang sering kali dipakai adalah media sosial. Di media sosial pengguna dapat mengakses berbagai informasi dan salah satu topik yang disukai adalah mengenai figur publik. Melalui media sosial, penggemar dapat mengikuti idolanya dan mencari tahu informasi terbaru mengenai kegiatannya. Fenomena dimana penggemar merasakan perasasan kedekatan dalam diri penggemar dengan idolanya disebut sebagai fenomena parasosial. Dari interaksi dan hubungan parasosial dapat menimbulkan perasaan ketertarikan emosional pada penggemar berdampak pada cara mereka berperilaku dan memandang idolanya. Penelitian ini menggunakan landasan konsep komunikasi massa, budaya …
creator: Lecia Fernanda Xiang
creator: Lusia Savitri Setyo Utami
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 314
ending page: 324
doi: 10.24912/kn.v9i2.33295

Kompetensi Penulis Popmama IDN Media dan Minat Baca Mahasiswa Fikom Untar
type: item
description: Popmama IDN Media is one of the leading digital platforms in Indonesia, focusing on content related to family life, pregnancy, health, lifestyle, parenting, and various other topics. The writing ability of a creative writer plays a crucial role in enhancing the quality of content, driving innovation in news delivery, and attracting readers to engage with a story every day. Reading interest is a strong and deep attention, accompanied by a feeling of pleasure in reading activities, which can invite someone and increase their interest in reading on their own accord, without coercion. Researchers aim to determine the extent to which the competence of creative writers at Popmama IDN Media influences the reading interests of Fikom Untar students. By using a quantitative approach and survey techniques, questionnaires were distributed to Fikom Untar students. Data analysis of 100 respondents using the SPSS version. 29. In the correlation coefficient results, a positive relationship is obtained. It can be said that an increase will also follow every increase in Creative Writer Competence in Reading Interest. The results of the coefficient of determination showed that Creative Writer Competence had a 58.8% effect on Reading Interest. Popmama IDN Media, adalah salah satu platform digital di Indonesia yang berfokus pada konten seputar kehidupan keluarga, kehamilan, Kesehatan, gaya hidup, parenting, dan berbagai topik lainnya. Kemampuan menulis seorang penulis kreatif berperan sangat penting untuk meningkatkan kualitas konten, inovasi dalam penyampaian berita, dan menarik minat pembaca untuk membaca sebuah berita setiap harinya. Minat baca adalah suatu perhatian yang kuat dan mendalam, juga diikuti dengan perasaan senang dengan kegiatan membaca sehingga dapat mengajak seseorang dan meningkatkan minat baca seseorang dengan kemauannya sendiri tanpa paksaan. Peneliti ingin mengetahui seberapa besar pengaruh kompetensi penulis kreatif di Popmama IDN Media terhadap minat baca mahasis…
creator: Laurentia Yovianny
creator: Moehammad Gafar Yoedtadi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 325
ending page: 334
doi: 10.24912/kn.v9i2.33306

Strategi Komunikasi Sindiran Konten Lip Service TikTok @podcastkeselaje
type: item
description: This study analyzes the communication strategies employed in the satirical content of Lip Service, popularized by Oza Rangkuti on TikTok. Using a qualitative approach, this study explores the use of satirical humor as a tool for delivering social criticism and entertainment. Data was collected through in-depth interviews, content observation, and analysis of three videos with high levels of interaction. The results indicate that subtle satire combined with humor serves to both entertain the audience and convey a message. Humor is used to reduce audience resistance to criticism, enhance content appeal, and improve message retention. Additionally, Oza incorporates nonverbal communication in the form of visual expressions and distinctive gestures to enrich the entertainment element, creating a unique and relatable viewing experience for the audience. The content also utilizes relevant social issues to build emotional connections with the audience, encouraging active interaction and opening up spaces for discussion. This study highlights how satirical communication strategies can address sensitive issues in an entertaining yet meaningful way. The study contributes to a new understanding of satirical humor as a strategic approach in digital communication. Penelitian ini menganalisis strategi komunikasi dalam konten sindiran Lip Service yang dipopulerkan oleh Oza Rangkuti di TikTok. Dengan menggunakan pendekatan kualitatif, studi ini mengeksplorasi penggunaan humor sindiran sebagai alat penyampaian kritik sosial dan hiburan. Data diperoleh melalui wawancara mendalam, observasi konten, dan analisis tiga video dengan tingkat interaksi tinggi. Hasil penelitian menunjukkan bahwa sindiran halus dipadukan dengan humor yang berperan untuk menciptakan hiburan bagi audien sekaligus dalam menyampaikan pesan. Humor digunakan untuk mengurangi resistensi audiens terhadap kritik, memperkuat daya tarik konten, dan meningkatkan daya ingat pesan. Selain itu, Oza menggabungkan komunikasi n…
creator: Gloria Maranatha N. Simatupang
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 335
ending page: 344
doi: 10.24912/kn.v9i2.33288

Culture Shock dalam Adaptasi Sosial Remaja Perantau
type: item
description: When someone migrates to a new area, they inevitably face challenges and require time to adjust to the local environment and new culture. The process of adaptation experienced by migrants when encountering different cultures often leads to Culture Shock. The purpose of this study is to describe the phenomenon of Culture Shock in the social adaptation of youth from Pulau Halang who migrate to Jakarta. This research employs a qualitative approach, utilizing a phenomenological method, and is supported by concepts of Culture Shock and social adaptation. The findings indicate that youth from Pulau Halang who migrate go through several stages in their adjustment process. It begins with an optimistic phase full of enthusiasm, followed by a phase of disappointment marked by discomfort or surprise. Subsequently, the youth experience a recovery phase where they become more stable, and finally, a phase of adjustment where they feel more comfortable and can adapt by adopting communication styles and managing their time in accordance with Jakarta's societal tempo. Ketika seseorang merantau ke suatu daerah baru, tentunya akan menghadapi tantangan dan memerlukan waktu dalam penyesuaian diri dengan lingkungan setempat dan budaya baru. Proses adaptasi yang dialami perantau ketika berhadapan dengan budaya yang berbeda seringkali mengakibatkan Culture Shock. Tujuan dari penelitian ini adalah untuk mendeskripsikan fenomena Culture Shock dalam adaptasi sosial remaja Pulau Halang yang merantau ke Jakarta. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi, serta konsep yang mendukung yaitu Culture Shock dan adaptasi sosial. Hasil penelitian menunjukkan bahwa remaja Pulau Halang yang merantau melewati beberapa tahapan dalam penyesuaian diri mereka. Diawali dengan fase optimis yang penuh dengan rasa antusias, kemudian dengan fase kekecewaan yakni muncul rasa ketidaknyamanan atau kejutan. Setelah itu, remaja juga mengalami fase pemulihan yang lebih stabil dan akhirn…
creator: Juli Veni Sumiati
creator: Lusia Savitri Setyo Utami
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 345
ending page: 355
doi: 10.24912/kn.v9i2.33323

Representasi Nilai Optimisme dalam MV PLAVE “The 6th Summer”
type: item
description: With the evolution of the digital era, the role of avatars has become increasingly important, and virtual idols have emerged as an important phenomenon in popular culture. Currently, PLAVE has become a popular virtual idol and streamer in South Korea and internationally. In this case, virtual idols often insert various symbols and signs including in MVs. PLAVE's MV "The 6th Summer" conveys the message that the desire for something more than just a dream, appreciates every moment that has been passed and the hope to do something meaningful amidst life's challenges. This study aims to determine the representation of the value of optimism in PLAVE's MV "The 6th Summer". The research method uses Roland Barthes' semiotic analysis with the meaning of denotation, connotation, and myth. The results of this study indicate that the value of optimism through visual elements in the scene and lyrics about the importance of hard work and optimism in facing life's challenges. Representation of the value of optimism that can be obtained through hard work, hope for the future, togetherness, and happiness. So that it is important to foster positive thinking in each individual in order to face obstacles in life. Dengan evolusi era digital, peran avatar menjadi semakin penting, dan virtual idol muncul sebagai fenomena penting dalam budaya populer. Saat ini, PLAVE telah menjadi idol dan streamer virtual populer di Korea Selatan dan internasional. Dalam hal ini, virtual idol sering kali menyisipkan berbagai simbol dan tanda termasuk dalam MV. MV PLAVE “The 6th Summer” ini menyampaikan pesan bahwa keinginan untuk sesuatu yang lebih dari sekedar mimpi, menghargai setiap momen-momen yang telah dilewati dan harapan untuk melakukan sesuatu yang bermakna di tengah tantangan hidup. Penelitian ini bertujuan untuk mengetahui representasi nilai optimisme dalam MV PLAVE “The 6th Summer”. Metode penelitian menggunakan analisis semiotika Roland Barthes dengan pemaknaan denotasi, konotasi, dan mitos. …
creator: Khoirunnisa Irfiyani
creator: Moehammad Gafar Yoedtadi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 356
ending page: 365
doi: 10.24912/kn.v9i2.33294

Analisis Persepsi Orang Tua terhadap Kidfluencer (Studi Pada Akun TikTok @abe_daily)
type: item
description: The times have made it easier to use social media. Not only as a user, but it can also encourage many people to become content creators who can then attract a large audience or be referred to as influencers. TikTok is one of the social media platforms that currently has many users. This research aims to explore parents' perceptions of the kidfluencer phenomenon on social media, with a case study of the TikTok account @abe_daily. Kidfluencers are children who become influencers on social media, attracting audience attention through content managed by their parents. This research used a qualitative approach with a case study method, involving in-depth interviews with six interviewees from various backgrounds. The results showed that there are diverse perceptions, ranging from appreciation of creativity to concerns regarding the exploitation of children and the impact on their development. In addition, social and cultural factors also influence parents' interpretation of this phenomenon. This research provides insight into the role of social media in children's lives and the importance of parental supervision in utilizing digital media wisely. Perkembangan zaman mempermudah penggunaan media sosial. Tidak hanya sebagai pengguna, namun dapat mendorong banyak orang menjadi pembuat konten yang kemudian dapat menarik banyak audiens atau disebut sebagai influencer. TikTok merupakan salah satu media sosial yang saat ini memiliki banyak pengguna. Penelitian ini bertujuan untuk mengeksplorasi persepsi orang tua terhadap fenomena kidfluencer di media sosial, dengan studi kasus akun TikTok @abe_daily. Kidfluencer adalah anak-anak yang menjadi influencer di media sosial, menarik perhatian audiens melalui konten yang dikelola oleh orang tua mereka. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan wawancara mendalam dengan enam narasumber dari berbagai latar belakang. Hasil penelitian menunjukkan adanya persepsi beragam, mulai dari apresiasi ter…
creator: Fransisca Widia Santosa
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 366
ending page: 374
doi: 10.24912/kn.v9i2.33285

Konstruksi Tragedi sebagai Humor dalam Film Agak Laen (Analisis Wacana Kritis Norman Fairclough)
type: item
description: A movie interprets and constructs societal realities, often embedding significant insights and issues. In comedy, humor is central to entertaining and attracting audiences, sometimes derived from tragedy. Tragedy and humor, as two sides of the same coin, can provide significant insight and issues, leading to critical reflections. The horror-comedy film Agak Laen demonstrates this discourse by portraying the struggles of the main characters as representing the difficulties of the lower class in the form of humor. This research investigates the construction of tragedy as humor and its moral messages using Norman Fairclough's critical discourse analysis, focusing on language, power, and societal representation. The study identifies 15 scenes that frame tragedy as humor dominated by power, aiming to make subtle critiques of unresolved social structures and capitalist interests. It also highlights the importance of appropriate framing and boundaries by filmmakers to prevent ambiguity or misunderstanding. The findings emphasize that interpreting societal realities as humor requires careful construction to positively impact society. Sebuah film diproduksi dengan memaknai dan mengkonstruksikan realitas yang terjadi dalam masyarakat. Dalam genre komedi, film memiliki humor sebagai konten utama untuk menghibur, mencari dan menarik perhatian. Humor dapat berasal dari terjadinya tragedi. Tragedi dan humor diibaratkan sebagai dua sisi diatas koin yang mampu memberikan wawasan dan isu-isu yang signifikan. Pengemasan tragedi sebagai humor dapat ditemukan pada film horror-komedi Agak Laen yang menggabungkan tragedi para tokoh utama dengan merepresentasikan kesulitan masyarakat kelas bawah dalam bentuk humor. Penelitian ini bertujuan untuk mengungkapkan proses konstruksi tragedi sebagai humor dan pesan-pesan moral yang terkandung didalamnya. Metode penelitian yang digunakan adalah analisis wacana kritis Norman Fairclough yang berfokus pada bahasa dengan mengkaji proses kekuasaan dan…
creator: Feilyn Davilia
creator: Nigar Pandrianto
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 375
ending page: 386
doi: 10.24912/kn.v9i2.33280

Pemanfaatan Media Sosial X untuk Interaksi Penggemar dalam Mendukung Idola
type: item
description: The K-pop phenomenon has become increasingly popular worldwide, including in Indonesia, giving rise to a dedicated fan community. Fans play an essential role in the world of K-pop, one of which is to support their favorite idols. One form of support that fans can provide is streaming parties. This activity not only increases impressions but also strengthens fan relationships. Looking at this phenomenon, the research aims to describe the use of social media X as a means of fan interaction in supporting their idols through MV streaming party activities. This research uses the concepts of mass communication, social media, and fan interaction, with a qualitative approach and phenomenological methods. This research shows the process of streaming party activities that utilize the features of social media X, namely hashtags, replies, mentions, threads, search, and DM. The results of the research show that social media can be used as a means of fan interaction, with the process involving fans exchanging information about streaming party activities, encouraging one another, and communicating about various topics. Through this process, fans can become more connected with one another, grow closer, and expand their network of friends. Fenomena K-Pop kini telah menjadi semakin populer hingga ke seluruh dunia termasuk Indonesia, sehingga melahirkan suatu komunitas penggemar. Penggemar berperan penting dalam dunia K-Pop salah satunya adalah untuk mendukung idola kesukaannya. Salah satu bentuk dukungan yang dapat dilakukan penggemar yaitu streaming party. Kegiatan ini tidak hanya meningkatkan tayangan, tetapi juga mempererat hubungan penggemar. Melihat dari fenomena ini, penelitian bertujuan untuk mendeskripsikan pemanfaatan media sosial X sebagai sarana interaksi penggemar dalam mendukung idolanya melalui kegiatan MV streaming party. Penelitian ini menggunakan konsep komunikasi massa, media sosial, dan juga interaksi penggemar, dengan pendekatan kualitatif dan metode fenomenologi.…
creator: Devy Yana Hasan
creator: Lusia Savitri Setyo Utami
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 387
ending page: 395
doi: 10.24912/kn.v9i2.33291

Representasi Profesi Jurnalis dalam Budaya Pop Korea: Analisis Resepsi Mahasiswa Jurnalis terhadap Drama Korea Pinocchio
type: item
description: This research explores the interpretation of the journalist profession in the Korean drama Pinocchio among college students, utilizing a qualitative approach, in-depth interview method, and study of literature. Employing mass communication theory, film as a product of mass communication, reception theory, and understanding of the journalism profession, the analysis involves open coding, axial coding, and selective coding techniques. Findings reveal three main positions among students in interpreting the journalism profession, with diverse perspectives on responsibilities, ethics, and challenges in the journalistic world. The study contributes to understanding the impact of mass media dramatization on students' perceptions of the journalism profession, with implications for the development of media representations and contemporary understanding. Penelitian ini mengeksplorasi representasi profesi jurnalis dalam drama Korea Pinocchio di kalangan mahasiswa dengan pendekatan kualitatif, metode wawancara mendalam, dan studi literatur. Menggunakan teori komunikasi massa, film sebagai produk komunikasi massa, teori resepsi, dan pemahaman profesi jurnalis, analisis melibatkan teknik open coding, axial coding, dan selective coding. Temuan menunjukkan tiga posisi utama mahasiswa dalam memaknai profesi jurnalis, dengan perspektif yang beragam mengenai tanggung jawab, etika, dan tantangan di dunia jurnalistik. Hasil penelitian ini berkontribusi pada pemahaman dampak dramatization media massa terhadap persepsi mahasiswa terhadap profesi jurnalis, dengan implikasi untuk pengembangan representasi media dan pemahaman kontemporer.
creator: Shania Shania
creator: Septia Winduwati
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 396
ending page: 403
doi: 10.24912/kn.v9i2.35429

Analisis Komunikasi Kelompok Adi and Friends Organizer Menggunakan Teori Leader-Member Exchange (Studi Pada Pernikahan Klien)
type: item
description: The wedding organizer builds a work team to organize and ensure the event runs smoothly according to the agreement in the planning process. Smoothness of group communication, there is a good team dynamic, when a group is a whole unit and is not separated from each other, so that it influences each other. This research uses the Leader-Member Exchange theory and the concept of group communication in Wedding organizing. This research also aims to know the group communication process, obstacles, and barriers of the Adi and Friends Organizer team. The subjects of this research are Adi and Friends Organizer, and the object of research is their group communication. The results of the research showed that comfort in the work grew from the comfort of the family atmosphere and understanding the requests and needs at wedding events to achieve client loyalty or satisfaction. This research found that obstacles are sudden changes that affect time and communication tools, also, the crew's communication experience was not good in using words that caused miscommunication and misinformation. The management barriers included a lack of understanding of the wedding organizer's sense of responsibility and work culture. Wedding organizer membentuk tim kerja untuk mengatur dan memastikan acara berjalan dengan baik sesuai kesepakatan dalam proses perencanaan. Kelancaran komunikasi kelompok terdapat dinamika tim yang bagus, yaitu ketika sebuah kelompok sebagai kesatuan yang utuh dan tidak terlepas satu sama lain sehingga saling mempengaruhi. Penelitian ini menggunakan teori Leader-Member Exchange dan menggunakan konsep komunikasi kelompok dan wedding organizer. Penelitian bertujuan untuk mengetahui proses komunikasi kelompok, kendala, dan hambatan tim Adi and Friends Organizer. Subjek penelitian ini adalah Adi and Friends Organizer dan objek penelitian adalah komunikasi kelompok Adi and Friends Organizer. Hasil penelitian menunjukan bahwa kenyamanan dalam lingkungan kerja tumbuh karena rasa …
creator: Cecilia Sissy
creator: Sisca Aulia
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 404
ending page: 412
doi: 10.24912/kn.v9i2.33330

Praktik Kambing Hitam Sebagai Gambaran Ketidakadilan dalam Masyarakat (Studi Pada Film Penyalin Cahaya)
type: item
description: Films are an effective medium of communication for addressing social issues. Generally, films play a significant role in shaping societal mindsets and influencing awareness about the topics they portray. In the effort to reveal the social problems, the film Photocopier (Penyalin Cahaya) tells the story of the main character, Suryani, who strives to seek justice but is ignored by the relevant parties. The purpose of this study is to explore the theory of scapegoating and identify the practice of scapegoating in Photocopier, focusing on how it resolves conflicts from the victim's perspective. The theories used in this research include film theory, social construction, power, Rene Girard's scapegoat theory, and Roland Barthes' semiotics. This study employs a qualitative research approach using Roland Barthes' semiotic analysis technique. The research data is derived from scenes or texts in the film, film observation, documentation, and literature studies. This research concludes that the scapegoating mechanism is unavoidable. Society needs a vulnerable party to be marginalized and excluded for the sake of collective interests. Film merupakan sarana komunikasi yang efektif dalam mengungkapkan isu-isu sosial. Pada umumnya, film memiliki peran yang signifikan dalam pembentukan pola pikir masyarakat serta memengaruhi kesadaran mengenai suatu hal yang disampaikan melalui film. Dalam upaya mengungkapkan isu sosial, film Penyalin Cahaya menceritakan tokoh utama, Suryani yang berusaha untuk mencari keadilan namun diabaikan oleh pihak-pihak yang bersangkutan. Tujuan penelitian ini adalah untuk mengetahui mengenai teori Kambing Hitam dan menemukan praktik Kambing Hitam dalam film Penyalin Cahaya dalam menyelesaikan konflik dari sudut pandang korban. Teori yang digunakan penulis dalam penelitian ini adalah film, konstruksi sosial, kekuasaan, teori Kambing Hitam menurut Rene Girard dan semiotika Roland Barthes. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan tek…
creator: Blinda Valanchie
creator: Nigar Pandrianto
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 413
ending page: 421
doi: 10.24912/kn.v9i2.33327

Film Animasi “Inside Out 2” sebagai Media Edukasi Mengenai Kecemasan Remaja
type: item
description: The development of technology and information presents various types of media as information channels to the public, one of which is through films. Film as an audio-visual medium involves the concept of signs and symbols to convey meaning, messages, and significance to the audience. The researcher is interested in studying a film entitled “Inside Out 2” which aims to determine the representation form of teenage anxiety. This research was conducted because of the increasing rate of anxiety in teenagers, especially in Indonesia, with minimal learning to control emotions. The theories and concepts used in this research include the theory of mass communication, film, semiotics, representation, mental health, and anxiety. The approach employed is a descriptive, qualitative method with semiotic techniques. The subject of this research is the film Inside Out 2, and the object is the representation of teenage anxiety in the movie. Researchers collected data through documentation, which will be analyzed using Ferdinand de Saussure's semiotics, as well as through interviews with experts. Researchers found signs regarding the representation of teenage anxiety in 12 scenes. Several representation forms include excessive anxiety, negative thought patterns, low self-esteem and insecurity, extreme actions, bad self-identity, aggressive behavior and selfish attitudes, poor emotional expression and regulation, as well as a closed attitude and harboring emotions. Perkembangan teknologi dan informasi menghadirkan berbagai macam media sebagai saluran informasi kepada khalayak, salah satunya melalui film. Film sebagai sebuah media audio visual melibatkan konsep tanda dan simbol untuk penyampaian arti, pesan, dan makna kepada penontonnya. Peneliti tertarik untuk mengkaji sebuah film berjudul “Inside Out 2” yang bertujuan untuk mengetahui bentuk representasi kecemasan remaja. Penelitian ini dilakukan karena meningkatnya angka kecemasan remaja, khususnya di Indonesia, namun minimnya pembel…
creator: Arcelia Emmanuella Adiwinata
creator: Septia Winduwati
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 422
ending page: 433
doi: 10.24912/kn.v9i2.33281

Harmoni Antarbudaya dalam Secangkir Teh: Kajian Gong Fu Cha Pantjoran Tea House
type: item
description: Harmony in society is the key to peaceful and positive coexistence. Gong Fu Cha has great potential as a bridge of intercultural communication to support the harmonization of multicultural Indonesian society. The problem examined in this research centers on the practice of Gong Fu Cha as a bridge of Chinese cultural communication carried out by Pantjoran Tea House and as a form of marketing communication that makes its business differentiation. This research uses Intercultural Communication Theory and Marketing Communication Theory to observe the harmony between its participants that strengthens cross-cultural understanding and appreciation. This research employs a qualitative approach with ethnographic methods, utilizing data collection techniques such as participatory observation and in-depth interviews, complemented by literature reviews. Thematic analysis was used to identify patterns of social interaction and data triangulation was utilized to ensure data validity. The outcome of this research is that Gong Fu Cha at Pantjoran Tea House is an effective means of marketing communication in communicating Chinese culture through direct experience, opening space for dialogue, and building harmony between its participants, especially in terms of tolerance between ethnicities. Gong Fu Cha can be a symbol of equality, enabling harmonious interactions for its participants and enhancing appreciation in a multicultural society. Harmoni dalam masyarakat adalah kunci hidup berdampingan secara damai dan positif. Gong Fu Cha memiliki potensi besar sebagai jembatan komunikasi antarbudaya untuk mendukung harmonisasi masyarakat Indonesia yang multikultural. Permasalahan yang ingin dikaji dalam penelitian ini berfokus pada praktik Gong Fu Cha sebagai jembatan komunikasi budaya Tionghoa yang dilakukan Pantjoran Tea House serta sebagai bentuk komunikasi pemasarannya yang menjadikan diferensiasi bisnisnya. Penelitian ini menggunakan Teori Komunikasi Antarbudaya dan Teori Komunikasi P…
creator: Angela Cheryl Nathania
creator: Nigar Pandrianto
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 434
ending page: 443
doi: 10.24912/kn.v9i2.33325

Peran Jurnalis ANTV dalam Menjaga Objektivitas Berita di Era Persaingan Media Televisi dan Media Sosial
type: item
description: Journalists at ANTV face significant challenges in maintaining news objectivity amid the rapid growth of social media and technology. This study uses a qualitative research method with a case study approach to provide an in-depth understanding of how ANTV journalists manage these challenges. Through in-depth interviews, observations, and documentation, the research found that the widespread dissemination of hoaxes on social media poses a significant challenge to information credibility. To address this, ANTv journalists conduct strict information verification using technology and field teams while upholding ethical journalistic principles such as accuracy, balance, and independence. ANTV is also committed to enhancing media literacy among the public, enabling them to critically evaluate information from various sources. Despite social media often spreading unverified information, ANTV continues to strive to maintain the integrity and quality of its news by clearly distinguishing between facts and opinions. Overall, ANTV plays a crucial role in providing accurate, verified, and objective information while combating hoaxes through media literacy education. Jurnalis ANTV menghadapi tantangan signifikan dalam menjaga objektivitas berita di tengah pesatnya perkembangan media sosial dan teknologi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk menggambarkan secara mendalam bagaimana jurnalis ANTV mengelola tantangan tersebut. Melalui wawancara mendalam, observasi, dan dokumentasi, penelitian ini menemukan bahwa penyebaran hoaks di media sosial menjadi tantangan utama yang mempengaruhi kredibilitas informasi. Untuk mengatasi hal ini, jurnalis ANTV melakukan verifikasi informasi secara ketat menggunakan teknologi dan tim lapangan, serta mengedepankan prinsip jurnalistik yang etis seperti akurasi, keberimbangan, dan independensi. ANTV juga berkomitmen untuk meningkatkan literasi media masyarakat agar lebih kritis dalam menyaring informasi. M…
creator: Aliya Mumtaz
creator: Moehammad Gafar Yoedtadi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 444
ending page: 450
doi: 10.24912/kn.v9i2.33278

Komunikasi Kelompok Eating Reorder dalam Membangun Supportivitas
type: item
description: This research aims to investigate how group communication occurs in a healthy living program to build supportiveness. The researcher conducted a study on Eating Reorder, specifically In the WhatsApp group Batch 6 – Coach Chili. The research methodology employed a descriptive qualitative approach with a case study method. Data collection techniques included participatory observation and interviews. The theoretical framework used by the author consists of group commucination theory and supportiveness. The results of this research led the author to conclude that the dynamics of group communication appear less active, but it does not diminish the supportiveness within the group. The existence of the group significantly aids members in participating in the Eating Reorder program. There are rules that members need tp adhere to, and the function of group communication within this group is to solve problems. Additionally, the are three forms of supportive education within the group: Teaching, Guiding, and Supporting. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi kelompok yang terjadi pada sebuah program hidup sehat dalam membangun supportivitas. Penulis mengambil studi pada Eating Reorder khususnya pada grup WhatsApp Batch 6 – Coach Chili. Metodologi penelitian yang digunakan adalah pada pendekatan deskriptif kualitatif dengan metode studi kasus. Teknik pengumpulan data observasi partisipatif dan wawancara. Teori yang penulis gunakan adalah teori komunikasi kelompok dan supportivitas. Hasil dari penelitian ini, penulis dapat menarik kesimpulan dinamika komunikasi kelompok yang terjadi terlihat kurang aktif akan tetapi tidak mengurangi supportivitas di dalam grup. Adanya grup tersebut sangat membantu member-member dalam menjadi program Eating Reorder tersebut. Terdapat aturan-aturan yang perlu ditaati oleh member, fungsi dari komunikasi kelompok di dalam grup ini adalah sebagai pemecah masalah, dan terdapat 3 bentuk supportive educative di dalam grup tersebu…
creator: Yoliandra Nur Sharka
creator: Septia Winduwati
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 451
ending page: 457
doi: 10.24912/kn.v9i2.35431

Strategi Komunikasi Konten Kreator Edsa Estella di TikTok
type: item
description: TikTok has become one of the most popular informative social media applications in the digital era, encompassing various aspects of life, including health. Edsa Estella, a content creator on TikTok, provides her audience with educational and inspiring content about healthy lifestyles. This study employs a qualitative method to analyze data, with data collection techniques conducted through observation of the TikTok account @edsaestella and in-depth interviews. The findings reveal that Edsa’s content covers various aspects of a healthy lifestyle, including exercise, nutrition, diet, and mental health, emphasizing the importance of self-love. Her content is dominated by motivational themes that aim to encourage a healthy lifestyle, presenting information in an engaging and easily digestible manner for her audience. Through an inspiring and motivational approach, Edsa Estella’s content successfully encourages her audience to adopt healthy lifestyles by utilizing compelling storytelling, appealing visuals, and trending music. The @edsaestella account also optimizes factors that enhance a strong connection with its audience. This study aims to provide deeper insights into the role of content creators as information disseminators, social media as a medium for distribution, and healthy living as an increasingly popular positive trend. TikTok menjadi salah satu aplikasi media sosial informatif terpopuler di era digital ini, yang berisikan berbagai macam aspek kehidupan, termasuk kesehatan. Edsa Estella, seorang kreator konten di TikTok, menyajikan informasi mengenai gaya hidup sehat melalui konten yang mengedukasi dan menginspirasi kepada audiensnya. Penelitian ini menggunakan metode kualitatif untuk menganalisis data dengan teknik pengumpulan data yang dilakukan melalui observasi terhadap akun TikTok @edsaestella dan wawancara mendalam. Hasil dari penelitian ini menunjukkan bahwa konten yang diproduksi Edsa mencakup berbagai aspek gaya hidup sehat, mulai dari olahraga, nut…
creator: Christina Christina
creator: Sisca Aulia
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 458
ending page: 465
doi: 10.24912/kn.v9i2.33335

Analisis Peran Humas DPR RI dalam Pengelolaan Instagram @ppid.dprri
type: item
description: In carrying out its duties and performance, the DPR RI institution often reaps pros and cons in society, news about the DPR also often creates a bad image of this institution. Therefore, Public Relations of the DPR RI needs to disseminate information related to the results of DPR RI products. Public Relations currently needs to follow developments in the digital era so that Public Relations of the DPR RI uses the social media Instagram as a digital medium for conveying information. This research uses descriptive qualitative methods as a type of research. Data collection techniques are obtained from the process of observation, interviews and documentation. This research uses the theory of the role of public relations management Fantini, E., Sofyan, M., & Suryana, A. (2021). Researchers also use primary sources through other literature that is relevant to the discussion and reliable which is then processed into data for writing this journal. From the research results, it is known that there are several important factors, one of which is managing information content related to DPR institutions into interesting content. Public Relations of the People's Representative Council of the Republic of Indonesia (DPR RI) continues to innovate in following things that are currently popular or trending in society. Efforts that have been made include conducting research or looking for interesting content references to become a reference in managing information content so that the PPID Instagram account gets more interaction (engagement). However, this is still not optimal. So there needs to be collaboration and innovation in content creation. For this reason, this research is an interesting study with aspects of the role of public relations based on the research conducted. Dalam melaksanakan tugas dan kinerjanya lembaga DPR RI seringkali menuai pro dan kontra dimasyarakat, pemberitaan tentang DPR juga seringkali membuat citra lembaga ini buruk. Maka dari itu Humas DPR RI perlu meny…
creator: Mauly Helau Budi
creator: Sinta Paramita
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 466
ending page: 472
doi: 10.24912/kn.v9i2.35432

Studi Dramaturgi pada Transpuan Gebby Vesta di Instagram
type: item
description: Instagram is an application used by the community to exchange messages and obtain necessary information. The existence of the Instagram social media platform blurs the boundaries between private and public spaces. However, for some individuals, Instagram is utilized to create an image that aligns with their desires. This is related to dramaturgical theory enacted on Instagram, exemplified by an artist and model named Gebby Vesta, who plays a role in this social media theater. In her private Instagram account, Gebby Vesta portrays herself as a beautiful woman often showcasing her body. However, beneath this facade, she is a transwoman. This study aims to examine the dramaturgy that occurs in Gebby Vesta's Instagram presence. Employing a qualitative approach with a case study method, the research utilizes interview data, literature review, and documentation. The findings of this research indicate that on the front stage, Gebby Vesta endeavors to present herself as a good-looking woman with an ideal body. This is evident from several posts that lead to the perception that Gebby Vesta is a cisgender woman. On the back stage, she reveals her identity as a transwoman, concealing this aspect of herself in front of the public, particularly on her private Instagram account. Instagram merupakan sebuah aplikasi yang digunakan masyarakat untuk bertukar pesan dan mendapatkan informasi yang dibutuhkan. Adanya media sosial Instagram membuat tercampurnya ruang pribadi dengan publik, namun bagi sebagian orang menggunakan Instagram untuk membuat citra yang sesuai dengan keinginan penggunanya. Hal ini berhubungan dengan teori dramaturgi yang dilakukan di Instagram, salah satu artis dan model bernama Gebby Vesta yang memainkan perannya dalam media sosial Instagram. Dalam Instagram pribadinya Gebby Vesta berperan sebagai perempuan yang cantik dan sering menunjukan tubuhnya namun dibalik itu dia adalah seorang transpuan. Pada penelitian ini, penulis ingin melihat bagaimana dramaturgi yan…
creator: Marcella Andilia
creator: Suzy Azeharie
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 473
ending page: 481
doi: 10.24912/kn.v9i2.35433

Komunikasi Antar Budaya Etnis Tiong Hoa, Melayu, dan Dayak dalam Menjaga Toleransi Antar Etnis di Singkawang
type: item
description: The object of this research is intercultural communication that occurs among a group of Chinese, Dayak and Malay communities in Singkawang. At first, Singkawang was not a city but a village part of the Sambas Sultanate area as a stopover for traders and gold miners from the Monterado area which is now a sub-district in Bengkayang Regency which is located to the east of Singkawang. With cultural diversity consisting of 3 majority ethnicities, namely Dayak, Chinese and Malay. The city of Singkawang, West Kalimantan, is in first place as the most tolerant city in Indonesia according to SETARA Institude, this is because of the harmonious life of its diverse society. This research uses qualitative research methods which aim to determine social interactions between Chinese, Dayak and Malay communities in Singkawang, West Kalimantan. Based on the Singkawang Central Statistics Agency, the area of Singkawang city is around 504 square kilometers with a population of 235,064 people in Singkawang. Based on population data from the West Kalimantan provincial government in 2023, there are 235,064 people in the city of Singkawang. Objek dalam penelitian ini adalah komunikasi antar budaya yang terjadi kepada sekompok masyarakat Tionghoa, Dayak, dan Melayu di Singkawang. Pada awalnya, Singkawang bukanlah kota melainkan sebuah desa bagian dari wilayah Kesultanan Sambas sebagai tempat singgah para pedagang dan penambang emas dari daerah Monterado yang kini menjadi sebuah kecamatan di Kabupaten Bengkayang yang berada di sebelah Timur Singkawang. Dengan keberagaman budaya yang terdiri dari 3 etnis mayoritas yaitu etnis Dayak, Tionghoa dan Melayu. Kota Singkawang Kalimantan Barat menempati posisi pertama kota paling toleransi di indonesia versi SETARA Institude hal ini karena kehidupan harmonis masyarkatnya yang majemuk. Penelitian ini menggunakan metode penelitian kualitatif yang bertujuan untuk mengetahui interaksi sosial antara masyarakat Tionghoa, Dayak, dan Melayu di Singkawang, Kal…
creator: Jessica Violita
creator: Sinta Paramita
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 482
ending page: 488
doi: 10.24912/kn.v9i2.35462

Budaya Komunikasi Etnis Minang dalam Film Saiyo Sakato
type: item
description: Film is a communication tool to convey a message to the public regarding certain social phenomena in the form of a story. One social phenomenon that is often highlighted in films is culture. 'Saiyo Sakato' is a film released in 2020. This film has a Minang ethnic background which highlights social phenomena such as the Minang ethnic communication culture. Apart from highlighting the phenomenon of Minang ethnic communication culture, the film 'Saiyo Sakato' conveys the phenomenon of dividing inheritance within the family. This research uses a qualitative approach with descriptive methods and uses Charles Sanders Peirce's semiotic data analysis techniques. The theory used is Charles Sanders Peirce's cultural communication and semiotics. The aim of this research is to find out how the Minang ethnic communication culture is in the film 'Saiyo Sakato'. Data collection methods were carried out by means of observation, interviews, literature study and documentation. The results of research on Minang ethnic communication culture in the film 'Saiyo Sakato' are the culture of maintaining identity, matrilineal culture, Minang boys and the role of mamak in guiding kemenakan. Film merupakan alat komunikasi untuk menyampaikan suatu pesan kepada masyarakat mengenai fenomena sosial tertentu dalam bentuk cerita. Salah satu fenomena sosial yang sering kali diangkat dalam film adalah budaya. ‘Saiyo Sakato’ merupakan film yang dirilis pada tahun 2020. Film ini memiliki latar belakang etnis Minang yang mengangkat fenomena sosial seperti budaya komunikasi etnis Minang. Selain mengangkat fenomena budaya komunikasi etnis Minang, film ‘Saiyo Sakato’ menyampaikan fenomena pembagian harta warisan dalam keluarga. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dan menggunakan teknik analisis data semiotika Charles Sanders Peirce. Teori yang digunakan adalah komunikasi budaya dan semiotika Charles Sanders Peirce. Tujuan dari penelitian ini adalah mengetahui bagaimana b…
creator: Jessica Vallery Winoto
creator: Suzy Azeharie
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 489
ending page: 496
doi: 10.24912/kn.v9i2.35440

Konten di Media Sosial Sebagai Sarana Pelestarian Kebudayaan pada Swara Gembira
type: item
description: Swara Gembira itself is a forum or means for cultural arts creators, especially the younger generation to recognize and learn about the national culture of Indonesia. Swara Gembira is present to provide and educate the national art of Indonesian culture so that it is not forgotten and can be developed and consumed by the people of Indonesia and also provide devotion to love for the homeland to continue to advance and maintain for the sake of Indonesian cultural arts. This research examines how Swara Gembira introduces the richness of culture in Indonesia on social media and fosters a sense of love and pride in Indonesian culture on Instagram. Mass communication theory becomes the basic foundation of this research to see how Swara Gembira introduces cultural wealth in Indonesia through social media. The methodology used is Qualitative with data collection techniques through interviews, literature studies and documentation collected by researchers. After conducting the research, the researcher drew the conclusion that the creation of social media as a means of cultural preservation goes along with the development of ongoing trends, Swara Gembira designed the creation of social media with creative and innovative cultural arts content in order to create interesting content. Swara Gembira sendiri merupakan wadah atau sarana bagi para pencipta seni budaya khususnya para generasi muda untuk mengenal dan belajar mengenai budaya nasional bangsa Indonesia. Swara Gembira hadir memberikan dan mengedukasi karya seni nasional budaya Indonesia agar tidak terlupakan dan dapat dikembang dan dikonsumsi oleh rakyat bangsa Indonesia serta turut memberikan bakti cinta kepada tanah air untuk terus maju dan memelihara demi seni budaya Indonesia. Dalam penelitian ini meneliti tentang bagaimana Swara Gembira memperkenalkan kekayaan budaya yang ada di Indonesia di media sosial serta menumbuhkan rasa cinta dan bangga terhadap kebudayaan Indonesia Instagram. Teori komunikasi massa menjadi land…
creator: Calista Takako Theja
creator: Wulan Purnama Sari
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 497
ending page: 504
doi: 10.24912/kn.v9i2.35467

Representasi Perempuan dari Video Iklan Victoria's Secret Koleksi The Icon (Studi Wacana Kritis Sara Mills)
type: item
description: Stereotypes about women's bodies are one of the constructs of advertising. It grows in society and continues to be repetition so that it becomes a normality. This makes the ideal female body shape often represented in the mass media. One company that often represents the ideal female body shape in its advertisements is Victoria's Secret. However, in 2018 they were accused of physically insulting large women and transgender groups. So in 2021 they changed their model lineup to be more inclusive. Then last August 2023 they re-launched an advertisement for their latest women's underwear collection called The Icon. This research aims to see how the representation of the female body is seen from the advertisement for The Icon women's underwear collection. The research uses descriptive qualitative research methods, and is analyzed using the critical discourse analysis model proposed by Sara Mills by paying attention to the position of the subject-object and reader/viewer seen from the scenes and dialogue in the advertisement. This research shows the company's efforts to convey that women in any form deserve to be accepted in society. However, there is still a form of alienation shown from the few scenes of large women from the advertisement. Stereotip mengenai tubuh perempuan merupakan salah satu hasil konstruksi dari iklan. Hal ini tumbuh di masyarakat dan terus berepetisi sehingga menjadi suatu kewajaran. Hal ini menjadikan bentuk tubuh ideal perempuan kerap direpresentasikan dalam media massa. Salah satu perusahaan yang sering merepresentasikan bentuk tubuh ideal perempuan dalam iklannya ialah Victoria’s Secret. Namun pada tahun 2018 lalu mereka dituding melakukan penghinaan fisik kepada perempuan bertubuh besar dan juga kelompok transgender. Sehingga pada tahun 2021 lalu mereka merubah jajaran model mereka untuk lebih inklusif. Kemudian Agustus 2023 lalu mereka kembali meluncurkan iklan untuk koleksi pakaian dalam perempuan terbaru mereka yang diberi nama The Icon. Pe…
creator: Andreas Solagracia
creator: Suzy Azeharie
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 505
ending page: 515
doi: 10.24912/kn.v9i2.35442

Simulasi Era Disrupsi dalam Iklan Apple “Crush”
type: item
description: Technological progress is something that has a significant aspect of human life, one example is social media. Companies use these media to share messages with audiences. Every advertisement has a message meaning, either implicit or explicit, that it wants to convey to the audience and each audience has a different view in understanding the meaning contained in the advertisement. To find out the implied meaning in a message, help from semiotics is needed. One company that conveys interesting implied messages in advertising is Apple, which conveys the theme of change. Researchers want to examine further the meaning of the implied messages in the elements contained in the iPad Pro advertisement by carrying out semiotic analysis according to Roland Barthes through the meaning of connotation and meaning of denotation, disruption theory which discusses how change changes the order of human life, as well as assistance from the internet to strengthen the data needed to support the results of this research. Through the method used in this research, there are forms of digital representation in the Apple iPad Pro advertisement with the title "crush" which can be mentioned in three points, namely simple, addition, and revolution. Kemajuan teknologi merupakan hal yang memilki aspek signifikan terhadap kehidupan manusia, salah satu contohnya media sosial. Perusahaan menggunakan media tersebut untuk berbagi pesan kepada audiens. Setiap iklan memiliki makna pesan baik secara tersirat atau tersurat yang ingin disampaikan kepada audiens dan setiap audiens memiliki pandangan yang berbeda dalam memahamai makna yang terkandung dalam iklan, untuk mengetahui makna tersirat dalam suatu pesan diperlukannya bantuan dari semiotika. Salah satu perusahaan yang membawakan makna pesan tersirat yang menarik pada iklan adalah Apple, yang membawakan tema perubahan. Peneliti ingin menelaah lebih lanjut mengenai makna pesan tersirat pada elemen-elemen yang terkandung di dalam iklan iPad Pro dengan mel…
creator: Arief Budhiman
creator: Nigar Pandrianto
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 516
ending page: 523
doi: 10.24912/kn.v9i2.33282

Transformasi Konsumsi Hiburan Generasi Z melalui TikTok: Pendekatan Ekologi Media
type: item
description: Advances in digital technology and social media have transformed how Generation Z accesses entertainment, particularly through platforms like TikTok. As a short video-based platform, TikTok offers an engaging, fast-paced, and personalized entertainment experience tailored to young audiences. This research explores how Generation Z utilizes TikTok for entertainment and evaluates its impact through the lens of media ecology theory. Using a qualitative approach and phenomenological method, data was gathered through in-depth interviews with active TikTok users from Generation Z. The findings reveal that TikTok serves as a flexible entertainment medium, fosters emotional engagement via personalized algorithms, and shapes social interaction patterns. Within the media ecology framework, TikTok establishes a digital entertainment ecosystem that enhances Generation Z's cultural engagement. This study contributes academically to communication and social media research while offering practical insights for content creators to design strategies that resonate with younger audiences. Kemajuan teknologi digital dan media sosial telah mengubah cara Generasi Z mengakses hiburan, termasuk melalui platform TikTok. Sebagai platform media sosial pendek berbasis video, TikTok menghadirkan pengalaman hiburan yang interaktif, cepat, dan disesuaikan dengan kebutuhan anak muda, Penelitian ini bertujuan untuk memahami bagaimana Generasi Z menggunakan TikTok sebagai sarana hiburan dan mengkaji dampak penggunaan TikTok dari perspektif teori ekologi media. Data diperoleh melalui wawancara mendalam kepada pengguna aktif TikTok Generasi Z dengan menggunakan pendekatan kualitatif dan metode fenomenologis. Studi ini menunjukkan bahwa TikTok digunakan sebagai media hiburan yang menawarkan fleksibilitas dalam konsumsi konten, menciptakan keterlibatan emosional melalui algoritma personalisasi, dan membentuk pola interaksi sosial. Dalam kerangka teori ekologi media, TikTok menciptakan ekosistem hiburan …
creator: Ervinn Christopher
creator: Muhammad Adi Pribadi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 524
ending page: 530
doi: 10.24912/kn.v9i2.33298

Kontroversi Pernyataan Joko Widodo tentang Kampanye dalam Pemilu 2024 di Media Detik.com dan Viva.co.id
type: item
description: In 2024, Indonesia will hold presidential and vice-presidential elections and legislative elections. One of the news that attracted attention was a controversial statement from President Joko Widodo regarding the president being allowed to campaign and take sides. The statement elicited mixed responses, both positive and negative, not only that, but the mass media also reported Joko Widodo's statement. One of them is online media Detik.com and Viva.co.id. The reason researchers chose Detik.com and Viva.co.id was because in the IPWS survey, the two media were included in the most popular and most widely read online media in Indonesia. This study aims to determine the framing analysis of Detik.com and Viva.co.id on the news of Joko Widodo's statement regarding the president who is allowed to campaign and take sides in the 2024 election. The approach in this research uses a constructivist paradigm, with Zhongdang Pan and Gerald M. Kosicki's framing analysis, namely syntax, script, thematic, and rhetoric. In this research, the data collection method used is observation, online data search, and literature study. The findings show that there is emphasis in the presentation of news by Detik.com and Viva.co.id. Detik.com seems to be trying to maintain neutrality while Viva.co.id seems to be leaning or supporting Jokowi's statement. Pada tahun 2024, Indonesia akan menyelenggarakan Pemilihan Umum presiden dan wakil presiden (Pilpres) serta Pemilihan Umum Legislatif (Pileg). Salah satu berita yang menarik perhatian adalah pernyataan kontroversial dari Presiden Joko Widodo mengenai presiden yang diperbolehkan berkampanye dan berpihak. Pernyataan tersebut menimbulkan tanggapan yang beragam, baik yang positif maupun yang negatif, tidak hanya itu, media massa juga memberitakan pernyataan Joko Widodo tersebut. Salah satunya media online Detik.com dan Viva.co.id. Alasan peneliti memilih Detik.com dan Viva.co.id dikarenakan pada survei IPWS, kedua media tersebut termasuk dalam media …
creator: Richard Neilson Salim
creator: Farid Rusdi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 531
ending page: 538
doi: 10.24912/kn.v9i2.33310

Hubungan Antara Kredibilitas Keanu Angelo dengan Sikap Penonton terhadap Iklan YouTube Miracles Hair Supplement Pantene
type: item
description: Pantene's Miracles Hair Supplement commercial starring Keanu Angelo is one of the media used by the Pantene brand to promote products while conveying the message of gender inclusiveness that Pantene wants to convey to the public. However, the responses given by ad viewers certainly vary according to the understanding obtained by each individual. This makes Pantene get some negative comments from ad viewers that are opposite to the brand's goals. The purpose of this study is to determine the extent of the relationship between Keanu Angelo's credibility as Pantene's Miracles Hair Supplement YouTube brand ambassador and the audience's attitude towards the advertisement based on the theory of source credibility. The sample studied consisted of 61 ad viewers who were randomly selected using simple random sampling technique. This study uses a quantitative approach with correlational research methods. The data obtained were analyzed descriptively and inferentially with the SPSS 29.0 application test tool. The results of this study indicate that there is a significant and strong positive relationship between Keanu's expertise, trustworthiness, and attractiveness as a brand ambassador with the audience's attitude towards Pantene's Miracles Hair Supplement YouTube ad. Iklan Miracles Hair Supplement Pantene yang dibintangi Keanu Angelo merupakan salah satu media yang digunakan brand Pantene untuk mempromosikan produk sekaligus menyampaikan pesan inklusifitas gender yang ingin disampaikan Pantene kepada masyarakat. Namun, respons yang diberikan penonton iklan tentunya berbeda-beda sesuai dengan pemahaman yang didapatkan masing-masing individu. Hal tersebut membuat Pantene mendapatkan beberapa komentar negatif dari penonton iklan yang berlawanan dari tujuan brand tersebut. Tujuan dari penelitian ini adalah mengetahui sejauh mana hubungan antara kredibilitas Keanu Angelo sebagai brand ambassador YouTube Miracles Hair Supplement Pantene dengan sikap penonton terhadap iklan tersebu…
creator: Yolanda Patricia
creator: Hanny Hafiar
creator: Kokom Komariah
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
starting page: 539
ending page: 550
doi: 10.24912/kn.v9i2.34701

Gaya Penyajian Berita Kumparan dan Minat Baca Generasi Z di Media Digital
type: item
description: Technological developments cause all aspects to adapt to keep up with the times. The process of disseminating information is one that is affected by developments over time, this certainly has a positive impact because the speed of information dissemination does not require a long time. News media as companies are starting to shift in disseminating information from print media to digital media. This impact has caused many digital media companies to start competing to provide speed in presenting news. Kumparan is a news media that takes advantage of current developments. This research will focus on the news presentation style used by Kumparan, which is considered capable of influencing reading interest, especially generation Z. This research uses a quantitative approach with a survey method conducted on active students of the Faculty of Communication Sciences, Tarumanagara University. Data analysis on respondents used the SPSS version 2.9 application. The results of the Correlation Coefficient show that there is a positive relationship between the two variables: News Presentation Style and Reading Interest. This statement is reinforced by the results of the coefficient of determination which shows that News Presentation Style has an influence of 54.4% on Reading Interest. Perkembangan teknologi menyebabkan segala aspek melakukan adaptasi mengikuti perkembangan zaman. Proses penyebaran informasi menjadi salah satu yang terdampak perkembangan zaman, hal ini tentu berdampak positif karena kecepatan penyebaran informasi tidak memerlukan waktu yang lama. Media berita sebagai perusahaan yang mulai beralih dalam menyebarkan informasi dari media cetak menjadi media digital. Dampak ini menyebabkan banyak perusahaan media digital mulai berlomba-lomba memberikan kecepatan pada penyajian berita. Kumparan merupakan salah satu media berita yang memanfaatkan perkembangan zaman. Pada penelitian ini akan berfokus kepada gaya penyajian berita yang dilakukan oleh Kumparan, yang dinilai …
creator: Mirecle Othniel Gunawan
creator: Moehammad Gafar Yoedtadi
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
volume: 9
number: 2
starting page: 551
ending page: 558
doi: 10.24912/kn.v9i2.33316

Cover Vol. 9 No. 2
type: item
description: Cover Vol. 9 No. 2
creator: Lydia Irena
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
doi: 10.24912/kn.v9i2.35362

Front Matters Vol. 9 No. 2
type: item
description: Front Matters Vol. 9 No. 2
creator: Lydia Irena
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
doi: 10.24912/kn.v9i2.35468

Back Matters Vol. 9 No. 2
type: item
description: Back Matters Vol. 9 No. 2
creator: Lydia Irena
rights: Copyright (c) 2025 Koneksi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-01
publication date: 2025-10-01
volume: 9
number: 2
doi: 10.24912/kn.v9i2.35363