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Peran Buzzer Politik dalam Aktivitas Kampanye di Media Sosial Twitter | Felicia | Koneksi ojs2 has produced an error Message: WARNING: fopen(/home/journal1/public_html/cache/fc-keywords_en_US-35.php): failed to open stream: Disk quota exceeded In file: /home/journal1/public_html/lib/pkp/classes/cache/FileCache.inc.php At line: 86 Stacktrace: Server info: OS: Linux PHP Version: 5.6.30 Apache Version: N/A DB Driver: mysql DB server version: 10.1.28-MariaDB
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Peran Buzzer Politik dalam Aktivitas Kampanye di Media Sosial Twitter

Felicia Felicia, Riris Loisa

Abstract


Pada awalnya, istilah buzzer hanya digunakan untuk mempromosikan produk-produk tertentu dengan atau tanpa imbalan. Namun, sejak tahun 2014 saat pemilihan umum secara langsung terjadi di Indonesia, buzzer mulai memasuki dunia politik. Penelitian ini bertujuan untuk mengetahui peran buzzer politik dalam aktivitas kampanye politik di media sosial Twitter dan aktivitas buzzer politik. Beberapa konsep yang dijadikan landasan dalam penelitian ini adalah komunikasi politik dalam bentuk kampanye politik, new media, dan media sosial. Jenis penelitian ini adalah deskriptif-kualitatif dengan menggunakan pendekatan kualitatif. Penelitian ini menggunakan metode penelitian studi kasus. Subjek dalam penelitian ini adalah pihak yang bekerja sebagai buzzer di media sosial Twitter dengan imbalan tertentu, buzzer sukarelawan, serta pihak yang menjaring masyarakat untuk ikut tergabung menjadi buzzer. Sedangkan objek dalam penelitian ini adalah kicauan atau tweet yang dituliskan oleh buzzer sukarela maupun buzzer dengan imbalan tertentu. Kesimpulan dalam penelitian ini menunjukkan bahwa buzzer profesional atau buzzer dengan imbalan tertentu berperan untuk memperluas suatu informasi melalui aktivitas retweet terkait narasi dan hashtag harian hingga dapat dilihat oleh masyarakat dalam bentuk trending topic.

Keywords


Buzzer Politik; Kampanye Politik; Twitter

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DOI: http://dx.doi.org/10.24912/kn.v2i2.3906