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Pengaruh Motif Penggunaan Media dan Kualitas Informasi Terhadap Kepuasan Pembaca Detikcom | Susanto | Koneksi ojs2 has produced an error Message: WARNING: fopen(/home/journal1/public_html/cache/fc-keywords_en_US-35.php): failed to open stream: Disk quota exceeded In file: /home/journal1/public_html/lib/pkp/classes/cache/FileCache.inc.php At line: 86 Stacktrace: Server info: OS: Linux PHP Version: 5.6.30 Apache Version: N/A DB Driver: mysql DB server version: 10.1.28-MariaDB
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Pengaruh Motif Penggunaan Media dan Kualitas Informasi Terhadap Kepuasan Pembaca Detikcom

Elsa Susanto, Rezi Erdiansyah

Abstract


Penelitian ini dilakukan untuk mengetahui pengaruh motif dan kualitas informasi terhadap kepuasan pembaca Detikcom. Penelitian ini menggunakan teori uses and gratification, motif penggunaan media, kualitas informasi dan kepuasan. Detikcom adalah sebuah portal web yang berisi artikel online di Indonesia. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengunduh detikcom dan jumlah sampel yang diambil sebanyak 100 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini denggan menggunakan kuesioner. Berdasarkan hasil penelitian, maka diperoleh hasil bahwa secara parsial atau simultan, motif dan kualitas informasi berpengaruh terhadap kepuasan pembaca detikcom. Pada dimensi motif, indikator motif informasi merupakan indikator yang paling banyak dipilih oleh responden sedangkan pada dimensi kualitas informasi, indikator relevansi berita merupakan indikator yang paling banyak dipilih oleh responden. Variabel yang lebih berpengaruh terhadap kepuasan merupakan variabel kualitas informasi. Persentase kepuasan yang didapatkan responden dalam penelitian terhadap detikcom adalah sebesar 74,23%.

Keywords


motif; kualitas informasi; berita online; kepuasan

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DOI: http://dx.doi.org/10.24912/kn.v2i2.3898