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By Author
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eWOM dan Trust sebagai Prediktor terhadap Purchase Intention: Brand Image sebagai Variabel Mediasi
DOI : 10.24912/jk.v12i2.7760
Hendro Hendro
,
Keni Keni
page 298-310
Abstract : 4181
|
PDF : 3271
CTA : 53
DOI : 10.24912/jk.v12i2.7760
Generating Purchase Intentions Through Live Streaming and Social Influence: Brand Trust as a Mediator
DOI : 10.24912/jk.v17i1.31018
Jovita Damayanti Tjipto
,
Keni Keni
page 84-102
Abstract : 634
|
PDF : 523
DOI : 10.24912/jk.v17i1.31018
Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island
DOI : 10.24912/jk.v16i1.28668
Keni Keni
,
Nicholas Wilson
,
Fajri Adrianto
,
Purnama Dharmawan
,
Ai Ping Teoh
page 257-287
Abstract : 436
|
PDF : 316
DOI : 10.24912/jk.v16i1.28668
Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities
DOI : 10.24912/jk.v14i2.20271
Dessy Febriany
,
Jovita Damayanti Tjipto
,
Sandy Immanuel
,
Salsabilla Ayundha Marthsa Buana
,
Serena Emerald
,
Keni Keni
page 507-521
Abstract : 1104
|
PDF : 819
DOI : 10.24912/jk.v14i2.20271
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention
DOI : 10.24912/jk.v14i1.11847
Keni Keni
,
Ai Ping Teoh
,
Vincent Vincent
,
Wulan Purnama Sari
page 237-250
Abstract : 2216
|
PDF : 2263
DOI : 10.24912/jk.v14i1.11847
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