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• eWOM dan Trust sebagai Prediktor terhadap Purchase Intention: Brand Image sebagai Variabel Mediasi

  DOI : 10.24912/jk.v12i2.7760

  Hendro Hendro , Keni Keni

  page 298-310

  Abstract : 4178 | PDF : 3268 CTA : 53

  DOI : 10.24912/jk.v12i2.7760

• Generating Purchase Intentions Through Live Streaming and Social Influence: Brand Trust as a Mediator

  DOI : 10.24912/jk.v17i1.31018

  Jovita Damayanti Tjipto , Keni Keni

  page 84-102

  Abstract : 628 | PDF : 520

  DOI : 10.24912/jk.v17i1.31018

• Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island

  DOI : 10.24912/jk.v16i1.28668

  Keni Keni , Nicholas Wilson , Fajri Adrianto , Purnama Dharmawan , Ai Ping Teoh

  page 257-287

  Abstract : 436 | PDF : 315

  DOI : 10.24912/jk.v16i1.28668

• Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities

  DOI : 10.24912/jk.v14i2.20271

  Dessy Febriany , Jovita Damayanti Tjipto , Sandy Immanuel , Salsabilla Ayundha Marthsa Buana , Serena Emerald , Keni Keni

  page 507-521

  Abstract : 1100 | PDF : 816

  DOI : 10.24912/jk.v14i2.20271

• Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention

  DOI : 10.24912/jk.v14i1.11847

  Keni Keni , Ai Ping Teoh , Vincent Vincent , Wulan Purnama Sari

  page 237-250

  Abstract : 2214 | PDF : 2259

  DOI : 10.24912/jk.v14i1.11847