Published: 09-08-2017

Editorial Information

Cover

https://doi.org/10.24912/jk.v9i1.749
Abstract : 324 | PDF : 296
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Front Matters

https://doi.org/10.24912/jk.v9i1.750
Abstract : 295 | PDF : 504
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Back Matters

https://doi.org/10.24912/jk.v9i1.751
Abstract : 325 | PDF : 357
PDF

Articles

Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik)

Mahdalena Lubis, Leila Mona Ganiem

1-15

https://doi.org/10.24912/jk.v9i1.457
Abstract : 2231 | PDF : 1408
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Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas)

Friska Dewi Yuliyanti, Atwar Bajari, Slamet Mulyana

16-30

https://doi.org/10.24912/jk.v9i1.180
Abstract : 11106 | PDF : 7381
PDF

Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations

Umaimah Wahid, Anggun Eka Puspita

31-43

https://doi.org/10.24912/jk.v9i1.265
Abstract : 21287 | PDF : 13877
PDF

Analisis Isi Daya Tarik Pesan Iklan Berdasarkan Elemen Print Ad pada Iklan Sabun Mandi di Majalah Femina Periode Januari 2014- Agustus 2016

Nadya Istighfarina, Ratih Hasanah Sudrajat

44-52

https://doi.org/10.24912/jk.v9i1.76
Abstract : 2630 | PDF : 1082
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Pengaruh Media Sosial Instagram @Zapcoid Terhadap Brand Equity Zap Clinic

Syafira Putri Kinanti, Berlian Primadani Satria Putri, S.I.Kom.,M.Si

53-64

https://doi.org/10.24912/jk.v9i1.164
Abstract : 11068 | PDF : 7361
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Kepribadian Dan Komunikasi Susi Pudjiastuti Dalam Membentuk Personal Branding

Stevani Stevani, Widayatmoko Widayatmoko

65-73

https://doi.org/10.24912/jk.v9i1.225
Abstract : 4676 | PDF : 4727
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Studi Komunikasi Antarpribadi Anak Dengan Orang Tua Tiri

Chaterine Setiawan, Suzy Azeharie

74-80

https://doi.org/10.24912/jk.v9i1.79
Abstract : 6043 | PDF : 4615
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PR Crisis Melalui Media Sosial

Gladys Carlina, Sinta Paramita

81-86

https://doi.org/10.24912/jk.v9i1.211
Abstract : 3974 | PDF : 2869
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