Published: 09-08-2017

Editorial Information

Cover

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https://doi.org/10.24912/jk.v9i1.749

Front Matters

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https://doi.org/10.24912/jk.v9i1.750

Back Matters

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https://doi.org/10.24912/jk.v9i1.751

Articles

Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik)

Mahdalena Lubis, Leila Mona Ganiem

1-15

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|Abstract views: 2081 | Download :1343
https://doi.org/10.24912/jk.v9i1.457

Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas)

Friska Dewi Yuliyanti, Atwar Bajari, Slamet Mulyana

16-30

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|Abstract views: 10317 | Download :6907
https://doi.org/10.24912/jk.v9i1.180

Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations

Umaimah Wahid, Anggun Eka Puspita

31-43

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|Abstract views: 20164 | Download :13078
https://doi.org/10.24912/jk.v9i1.265

Analisis Isi Daya Tarik Pesan Iklan Berdasarkan Elemen Print Ad pada Iklan Sabun Mandi di Majalah Femina Periode Januari 2014- Agustus 2016

Nadya Istighfarina, Ratih Hasanah Sudrajat

44-52

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|Abstract views: 2438 | Download :999
https://doi.org/10.24912/jk.v9i1.76

Pengaruh Media Sosial Instagram @Zapcoid Terhadap Brand Equity Zap Clinic

Syafira Putri Kinanti, Berlian Primadani Satria Putri, S.I.Kom.,M.Si

53-64

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|Abstract views: 10820 | Download :7238
https://doi.org/10.24912/jk.v9i1.164

Kepribadian Dan Komunikasi Susi Pudjiastuti Dalam Membentuk Personal Branding

Stevani Stevani, Widayatmoko Widayatmoko

65-73

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https://doi.org/10.24912/jk.v9i1.225

Studi Komunikasi Antarpribadi Anak Dengan Orang Tua Tiri

Chaterine Setiawan, Suzy Azeharie

74-80

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|Abstract views: 5560 | Download :4261
https://doi.org/10.24912/jk.v9i1.79

PR Crisis Melalui Media Sosial

Gladys Carlina, Sinta Paramita

81-86

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|Abstract views: 3772 | Download :2712
https://doi.org/10.24912/jk.v9i1.211