PERAN SOCIAL COMPARISON TERHADAP KEBAHAGIAAN (STUDI PADA EMERGING ADULTHOOD PENGGUNA INSTAGRAM)
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Abstract
Penggunaan media sosial dapat menimbulkan social comparison yang mempunyai efek tidak langsung pada
kebahagiaan melalui fitur berbagi gambar di Instagram. Individu mempunyai sifat naluriah yang mendorong
terjadinya social comparison sehingga dapat dipahami dengan semakin kuat kecenderungan untuk berubah
dikarenakan kedekatan jarak antara individu dengan pembanding dapat menjadi indikator evaluasi yang lebih tepat
mengenai pendapat dan kemampuan satu sama lain. Tujuan dari penelitian ini adalah untuk mengetahui dan
memahami peran social comparison terhadap kebahagiaan pada emerging adulthood pengguna Instagram. Penelitian
ini menggunakan metode kuantitatif non-eksperimental dengan jumlah partisipan sebanyak 731 partisipan yang
mempunyai dan menggunakan akun Instagram dan diperoleh dengan menyebarkan kuesioner online. Terdapat dua
instrumen, yaitu The PERMA-Profiler Terjemahan oleh Elfida et al. (2021) untuk mengukur variabel kebahagiaan dan
11-item Iowa-Netherlands Comparison Orientation Measure oleh Gibbons dan Buunk (1999) untuk mengukur
variabel social comparison yang diolah dengan menggunakan SPSS versi 26.00. Data diolah menggunakan uji regresi
sederhana dan hasil penelitian menunjukkan bahwa social comparison tidak memiliki peran terhadap kebahagiaan
secara signifikan (R=.049, p>0.05). Social comparison hanya memiliki peran terhadap dimensi engagement dari
kebahagiaan (R=.075, p<0.05). Hasil penelitian ini menyarankan adanya edukasi mengenai cara menggunakan
Instagram yang dapat mendukung peningkatan kebahagiaan serta penambahan variabel mediator atau moderator untuk
menunjang hasil yang signifikan.
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