INOVASI EKOWISATA DIGITAL SAAT PANDEMI COVID-19 STUDI KASUS: VIRTUAL EXPERIENCE OLEH SEBUMI.ID
Article Sidebar
Main Article Content
Abstract
The COVID-19 pandemic has put great pressure on the tourism industry, such as a decrease in the arrival of domestic and foreign tourists, a decrease in the tourism business, and its derivatives. The dependence of tourists on technology and information has recently proven to be quite significant, especially in the covid-19 pandemic situation. Virtual Tour has recently been considered as an alternative but cannot replace the experience gained from direct tourism activities. The study used a systematic review analysis technique by taking data sources through the Scopus.com website page, by having a data search limit in the form of keywords such as: Virtual Tourism; Ecotourism; COVID-19, and the limitations of the research carried out are 2000-2020. Based on the search results on Scopus, with the keywords Tourism and Pandemic, there are 124 studies in question and are divided into three clusters, namely the Tourism industry, Country, and Loss clients. This study uses a literature review method by collecting data from Scopus. Sebumi.id as the subject of this research shows that virtual tours have advantages, namely the messages and meanings conveyed are more channeled to tourists. From the observation and directly experiencing the Virtual Experience package from Sebumi.id, it was found that Sebumi Virtual Experiences is audio, visual with 360 and VR materials specially made to provide environmentally friendly travel experiences and sustainable activities from home.
Pandemi COVID-19 telah memberikan tekanan besar pada industri pariwisata, seperti penurunan kedatangan wisatawan domestik dan mancanegara, penurunan bisnis pariwisata, dan turunannya Ketergantungan wisatawan terhadap teknologi dan informasi belakangan ini terbukti cukup signifikan terutama pada situasi pandemi covid-19. Virtual Tour beberapa waktu belakangan ini dianggap sebagai alternatif namun tidak dapat menggantikan pengalaman yang di dapat dari kegiatan wisata secara langsung. Penelitian menggunakan Teknik analisis sistematika review dengan mengambil sumber data melalui laman website Scopus.com, dengan memiliki limit pencarian data berupa kata kunci seperti: Virtual Tourism; Ekowisata; COVID-19, dan Batasan penelitian yang dilakukan adalah tahun 2000-2020. Berdasarkan hasil pencarian di Scopus, dengan kata kunci Tourism dan Pandemic, terdapat 124 penelitian yang bersangkutan dan terbagi dari tiga cluster, yaitu cluster Tourism industry, Country, dan Loss. Penelitian ini menggunakan metode literature review dengan mengumpulkan data dari scopus. Sebumi.id sebagai subjek penelitian kali ini menunjukkan bahwa virtual tour memiliki kelebihan yaitu pesan dan makna yang disampaikan lebih tersalurkan kepada wisatawan. Dari hasil pengamatan dan merasakan langsung paket Virtual Experience dari Sebumi.id, didapatkan bahwa Sebumi Virtual Experiences adalah audio, visual dengan material 360 dan VR yang dibuat khusus untuk memberikan pengalaman perjalanan ramah lingkungan dan aktivitas berkelanjutan dari rumah
Article Details
References
Annetta, L. A., Folta, E., & Klesath, M. (2010). V-Learning: Distance education in the 21st century through 3D virtual learning environments. Springer Science & Business Media.
Blake, A., Sinclair, M. T., & Soria, J. A. C. (2006). Tourism productivity: Evidence from the
United Kingdom. Annals of Tourism Research, 33(4), 1099-1120. https://doi.org/10.1016/j.annals.2006.06.001
Chen, H., Huang, X., & Li, Z. (2020). A content analysis of Chinese news coverage on COVID-19 and tourism. Current Issues in Tourism, 1–8. https://doi.org/10.1080/13683500.2020.1763269
Chew Ging, L. (2008). Tourism and economics growth: The case of Singapore. Regional and Sectoral Studies, 8(1), 89-98
Curley, A., Dichter, A., Krishnan, V., Riedel, R., & S, S. (2020, April 22). Corona virus: Airlines brace for severe turbulance. McKinsey & Company. Diambil dari https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/coronavirus-airlines-brace-for-severe-turbulence#
Fahzura, N. (2021). Dampak pandemi covid-19 terhadap pariwisata halal di kota Banda Aceh. Etd Unsyiah.
Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1-12. https://doi.org/10.1016/j.tourman.2009.08.012
Cho, Y. H., Wang, Y., & Fesenmaier, D. R. (2002). Searching for experiences: The web-based virtual tour in tourism marketing. Journal of Travel & Tourism Marketing, 12(4), 1-17. https://doi.org/10.1300/J073v12n04_01
Iqbal, M. M. (2020). The Effect of Regional Climatic Condition on the Spread of Covid-19 at Global Scale. Science Direct: Science of The Total Environment. Diamblil dari http://www.sciencedirect.com/science/article/pii/S0048969720336214.
Palmer, A., & McCole, P. (2000). The role of electronic commerce in creating virtual tourism destination marketing organisations. International Journal of Contemporary Hospitality Management.12(3)198-204. https://doi.org/10.1108/09596110010320760
Priyanto, A., Purnomo, E. P., Andoko, B. W., Khairina, E., & Fadhlurrohman, M. I. (2020). The impact of covid-19 on localtourism sector and income. MIMBAR: Jurnal Sosial dan Pembangunan, 36(2), 383-390.
Sugihamretha, I. D. G. (2020). Respon kebijakan: Mitigasi dampak wabah Covid-19 pada sektor pariwisata. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(2), 191-206. https://doi.org/10.36574/jpp.v4i2.113
Sebumi/ (2020, Desember). Vitual experiences. Sebumi.id Diakses dari http://sebumi.id/virtualexperiences
Spanou, S., Tsegenidi, K., & Georgiadis, T. (2012). Perception of visitors’ environmental impacts of ecotourism: A case study in the Valley of Butterflies Protected area, Rhode Island, Greece. International Jurnal for Environmental Research, 6(1).245-258.
Teter, W. (2020). Fostering problem driven collaboration in a development context. Asia Pacific Journal of Pubilic Administration, 42(2), 89–110. https://doi.org/https://doi.org/10.1080/23276665.2020.1753222.
UNWTO. (2017). Sustainable development of tourism. UNWTO. Diambil dari https://www.unwto.org/sustainable-development#:~:text=%22Tourism%20that%20takes%20full%20account,the%20environment%20and%20host%20communities%22
UNWTO. (2020). Impact assessment of the covid-19 outbreak on international tourism. UNWTO. Diambil dari https://www.unwto.org/impact-assessment-of-the-covid-19-outbreak-on-international-tourism
Van Eck, N. J., & Waltman, L. (2013). VOSviewer manual. Leiden: Univeristeit Leiden, 1(1),1-53.
Wang, Y., & Qian, D. (2020). Modifiable areal unit problem and environmental factors of covid-19 outbreak. Science Direct : Science of The Total Environment. Diambil dari http://www.sciencedirect.com/science/article/pii/S004896972033504X
Wachyuni, S. S., & Kusumaningrum, D. A. (2020). The effect of COVID-19 pandemic: How are the future tourist behavior? Journal of Education, Society and Behavioural Science, 33 (4), 67-76.
Wuri. (2020, November). Virtual tour, pengalaman baru wisata di tanah air selama pandemi covid-19. Merdeka. Diakses dari https://www.merdeka.com/gaya/virtual-tour-pengalaman-baru-wisata-di-tanah-air-selama-pandemi-covid-19.html