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Issue Title
Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis BRAND EXPERIENCE, PERCEIVED VALUE, BRAND TRUST UNTUK MEMPREDIKSI BRAND LOYALTY: BRAND LOVE SEBAGAI VARIABEL MEDIASI Abstract  PDF
Thomas Wilson Putra, Keni Keni
IN PRESS THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR) Abstract  PDF
Gita Gabriella, Sonny Sonny
IN PRESS ANTESEDEN LOYALITAS MEREK: STUDI EMPIRIS PADA KONSUMEN STARBUCKS Abstract  PDF
Cindy Alfian, Sabrina Oktaria Sihombing
Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION Abstract  PDF
cindy chandra, Keni Keni
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