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Issue Title
Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis BRAND EXPERIENCE, PERCEIVED VALUE, BRAND TRUST UNTUK MEMPREDIKSI BRAND LOYALTY: BRAND LOVE SEBAGAI VARIABEL MEDIASI Abstract  PDF
Thomas Wilson Putra, Keni Keni
Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR) Abstract  PDF
Gita Gabriella, Sonny Sonny
Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis ANTESEDEN LOYALITAS MEREK: STUDI EMPIRIS PADA KONSUMEN STARBUCKS Abstract  PDF
Cindy Alfian, Sabrina Oktaria Sihombing
Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION Abstract  PDF
cindy chandra, Keni Keni
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