Published: 2023-02-21

Cover dan Halaman Awal

Cover JMIEB vol 6 no 2

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Redaksi JMIEB Vol 6 No 2

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Kata Pengantar JMIEB Vol 6 No 2

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Daftar isi JMIEB vol 6 No 2

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Articles

SHIFTING STRATEGI PEMASARAN PRODUK SONGKET UMKM BALI AKIBAT PANDEMI

Ni Putu Lissa Angga Christina, Luh Putu Mahyuni

250-259

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|Abstract views: 379 | Download :553
https://doi.org/10.24912/jmieb.v6i2.15810

ANALISA VALUASI PERUSAHAAN PERDAGANGAN ELEKTRONIK (E-COMMERCE) PT BUKALAPAK.COM TBK.

Ade Irawan, Herlin Tundjung Setijaningsih

260-273

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|Abstract views: 856 | Download :1538
https://doi.org/10.24912/jmieb.v6i2.18426

PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION, MEDIASI BRAND TRUST DAN BRAND ATTITUDE PADA PRODUK SKINCARE

Valentino Wijaya, Keni Keni

274-287

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https://doi.org/10.24912/jmieb.v6i2.19301

CREATIVE MANAGEMENT STRATEGY IN CREATIVEPRENEURSHIP

Eddy Supriyatna Marizar, Indra Widjaja, Maitri Widya Mutiara

288-298

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https://doi.org/10.24912/jmieb.v6i2.18682

EKUITAS MEREK HOTEL BERBINTANG DI JAKARTA: PERAN KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK

Vincy Litto, frangky selamat

299-308

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https://doi.org/10.24912/jmieb.v6i2.20285

VIRAL MARKETING DI MEDIA SOSIAL SEBAGAI GAYA BARU KOMUNIKASI PEMASARAN

Wulan Purnama Sari, Sinta Paramita

309-319

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https://doi.org/10.24912/jmieb.v6i2.20243

PERAN MODEL PANUTAN TERHADAP INTENSI BERWIRAUSAHA MAHASISWA MELALUI PENERAPAN TEORI PERILAKU TERENCANA

Lydiawati Soelaiman, Ida Puspitowati, Frangky Selamat

320-329

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https://doi.org/10.24912/jmieb.v6i2.20387

PERAN PASSION WIRAUSAHA, PENGETAHUAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA DALAM MENUMBUHKAN INTENSI KEWIRAUSAHAAN

Gabriel Livandy, Kartika Nuringsih

330-339

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https://doi.org/10.24912/jmieb.v6i2.20612

PENGARUH PRODUCT QUALITY, ATTITUDE OF CUSTOMERS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP PURCHASE INTENTION PADA UMKM PRODUK KUE

Calvin Johari, Keni Keni

340-351

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https://doi.org/10.24912/jmieb.v6i2.21215

FAKTOR-FAKTOR PEMBENTUK PURCHASE INTENTION PRODUK OTOMOTIF "X"

Christofen Michael Darren, Hetty Karunia Tunjungsari

352-362

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https://doi.org/10.24912/jmieb.v6i2.18656

ANTESEDEN WILLINGNESS TO BUY: STUDI EMPIRIS PADA KONSUMEN PRODUK PRIVATE LABEL SUPERINDO DI BEKASI

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Gauwtama, Kevin, Vita Briliana

362-371

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https://doi.org/10.24912/jmieb.v6i2.20335

PENGEMBANGAN MOTIF BATIK UNTUK MENINGKATKAN AWARENESS WISATAWAN PADA TANJUNG LESUNG

Chairy Chairy, Hetty Karunia Tunjungsari, Franky Selamat, Septihani Michella Wijaya, Velen Velen

372-379

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https://doi.org/10.24912/jmieb.v6i2.20465

CUSTOMER BRAND ENGAGEMENT DAN BRAND EXPERIENCE UNTUK MEMPREDIKSI BRAND LOYALTY SKINCARE LOKAL: VARIABEL BRAND TRUST SEBAGAI VARIABEL MEDIASI

Vellisa Yolanda, Keni Keni

380-393

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https://doi.org/10.24912/jmieb.v6i2.19506

PARADOKS INFLUENCER, PENGARUHNYA TERHADAP NIATAN MEMBELI MS GLOW FOR MEN

klemens prasastyo, Vieri

394-406

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https://doi.org/10.24912/jmieb.v6i2.20683

PERANAN E-WOM DALAM MEMEDIASI PENGARUH PERCEIVED VALUE DAN PERSEPSI HARGA TERHADAP NIAT BELI KONSUMEN TIKTOK DI DKI JAKARTA

Hery Winoto Tj, Soegeng Wahyoedi, Shelvy Susana

407-422

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https://doi.org/10.24912/jmieb.v6i2.21956

PENGARUH EFIKASI DIRI DAN PERILAKU KEWARGAAN ORGANISASIONAL TERHADAP STRES KERJA DENGAN WELL-BEING SEBAGAI VARIABEL MEDIASI

Mei Ie, Henny Henny

423-431

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https://doi.org/10.24912/jmieb.v6i2.20788

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN EFIKASI DIRI TERHADAP KEINOVATIFAN GURU DI PROVINSI BANTEN

Eko Pramono Eko, Didik Notosudjono, Martinus Tukiran

432-444

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https://doi.org/10.24912/jmieb.v6i2.22098

INTEGRATING TRA AND TAM THEORY TO EXPLAIN CONSUMERS’ WILLINGNESS TO USE CREDIT CARD IN INDONESIA

Nicholas Wilson, Sentot Basuki Prayitno

445-460

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https://doi.org/10.24912/jmieb.v6i2.20591

PENGARUH INOVASI DAN KEPROAKTIFAN DALAM MENDORONG KINERJA USAHA SECARA BERKELANJUTAN

Jonathan Jonathan, Kartika Nuringsih

461-472

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https://doi.org/10.24912/jmieb.v6i2.20611

COVID-19 & CASH HOLDING DI INDONESIA – DENGAN EFEK MODERASI DARI GOODWILL IMPAIRMENT

Elsa Imelda, Ellen Anggraini, Emillia Sastra

473-483

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https://doi.org/10.24912/jmieb.v6i2.22752