Jurnal ini memuat artikel ilmiah dalam bidang ilmu Ekonomi dan Bisnis.
Setiap artikel yang dimuat telah melalui proses review.

Jurnal Muara diterbitkan dalam rangka mendukung upaya pemerintah Republik Indonesia, khususnya Kementerian Riset, Teknologi, dan Pendidikan Tinggi untuk meningkatkan jumlah publikasi ilmiah di tingkat Nasional. Jurnal Muara ini juga dapat menjadi wadah publikasi bagi para mahasiswa (S1, S2 maupun S3) dan dosen di lingkungan perguruan tinggi.

Jurnal ini dikelola oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat - Universitas Tarumanagara (LPPM - UNTAR).

ISSN   2579-6224 (Versi Cetak)

ISSN-L   2579-6232 (Versi Elektronik)

call for papers

2019-08-03

Kami mengundang Bapak/Ibu/Saudara Dosen, Mahasiswa, dan Praktisi untuk mengirimkan artikel ilmiah dengan fokus dan ruang lingkup berikut, ke Jurnal Muara Ilmu Ekonomi dan Bisnis:

•Akuntansi •Audit •Bisnis Internasional •E-Commerce •Kreativitas dan Inovasi •Kepemimpinan

Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis

Published: 2025-11-09

THE COMPARISON OF PRODUCT PLACEMENT EFFECTIVENESS ON VIRTUAL INFLUENCER IN WEST JAVA AND YOGYAKARTA

Abstract : 88 | PDF : 102

ENHANCING INNOVATIVE WORK BEHAVIOUR THROUGH CAREER GROWTH AND WORK ENGAGEMENT AMONG EMPLOYEES IN START-UP FIRMS

Abstract : 91 | PDF : 108

EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE

Abstract : 210 | PDF : 242

THE ROLE OF WORK STRESS AND COWORKER SUPPORT BETWEEN TOXIC LEADERSHIP AND TURNOVER INTENTION

Abstract : 146 | PDF : 148

FROM CAMPUS TO CAREER: HOW INTERNSHIP, SKILLS, AND ORGANIZATIONAL EXPOSURE SHAPE WORK READINESS

Abstract : 154 | PDF : 238

EXPLORING ENTREPRENEURIAL INTENTION IN WOMEN CULINARY ENTREPRENEURS IN JAKARTA: THE INTERPLAY OF GENDER STEREOTYPES, SOCIAL SUPPORT, CULTURE, AND SELF-EFFICACY

Abstract : 46 | PDF : 49

UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS

Abstract : 99 | PDF : 145

INCOME SMOOTHING: FINANCIAL STRATEGY, COST STICKINESS, AND INCOME TAX

Abstract : 53 | PDF : 77

THE IMPACT OF FINANCIAL KNOWLEDGE AND FINANCIAL ATTITUDE ON HOUSEWIVES SAVING BEHAVIOR IN BANDUNG CITY

Abstract : 113 | PDF : 119

ESG AND PROFITABILITY: THE MODERATING OF LEVERAGE IN THE INDONESIAN ENERGY SECTOR

Abstract : 17 | PDF : 26

CONTINUANCE INTENTION OF AI-BASED CHATBOT SERVICES IN HIGHER EDUCATION: EVIDENCE FROM INDONESIA

Abstract : 24 | PDF : 21

EMPLOYEE PERFORMANCE ANALYSIS IN MICRO, SMALL, AND MEDIUM ENTERPRISES IN NORTH BEKASI

Abstract : 2 | PDF : 6

DETERMINANTS OF BLOCKCHAIN ADOPTION INTENTION AMONG TECHNOPRENEURIAL SMEs IN INDONESIA

Abstract : 13 | PDF : 10

EMPLOYEE RETENTION IN PHARMACEUTICAL INDUSTRY: ROLE OF LEADERSHIP COMMUNICATION AND TRANSFORMATIONAL LEADERSHIP THROUGH JOB SATISFACTION

Abstract : 10 | PDF : 3

LINKING SERVICE QUALITY TO PATIENT LOYALTY THROUGH PATIENT SATISFACTION IN AN INDEPENDENT MEDICAL PRACTICE

Abstract : 3 | PDF : 1
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