Chairy TP dan. Pengaruh Brand Loyalty, Brand Love, Brand Commitment Terhadap Willingness To Pay A Premium Price. J. Manaj. Bisnis dan Kewirausahaan [Internet]. 2019 Aug. 2 [cited 2024 May 5];2(1). Available from: https://journal.untar.ac.id/index.php/jmbk/article/view/4813